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WordPress and the Enterprise Disconnect

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While the WordPress community rightly celebrates powering > 24% of the web, Enterprise customers have a drastically different perspective.

How can we more effectively sell Enterprise clients on the benefits of WordPress, without losing the ease of use and simplicity that has made WordPress great?

Published in: Technology
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WordPress and the Enterprise Disconnect

  1. 1. WO R D P R E S S A N D T H E E N T E R P R I S E D I S C O N N E C T O C TO B E R 3 1 S T, 2 0 1 5 @jeckman • #wcnyc https://www.youtube.com/watch?v=hnDtQAjYhRQ
  2. 2. @jeckman • #wcnyc http://trends.builtwith.com/cms @jeckman • #wcnyc
  3. 3. @jeckman • #wcnyc
  4. 4. @jeckman • #wcnyc
  5. 5. @jeckman • #wcnyc Automattic appears significantly less than other vendors . . . where key scenarios require integration with other enterprise systems . . . some customers are cautious of the complexity — and quality — involved in employing . . . third party components. The downside of WordPress' usability and accessibility is . . . content sprawl and reduced governance. WordPress' simple elegance suits organizations with simple requirements, but the innovative aspirations of many enterprises . . . require more innovation and sophistication. WordPress lags behind . . . in areas such as context awareness.
  6. 6. @jeckman • #wcnyc http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/
  7. 7. @jeckman • #wcnyc “Despite all these apparent strengths, very few organisations consider WordPress as an option when they go through a CMS selection exercise. Large and complex organisations seem to mostly ignore it.” http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/
  8. 8. W H O A R E E N T E R P R I S E C U S TO M E R S ? O R G T Y P E : • Large for-profit companies • Well Funded Non- Profits/NGOs • Government • Education B E H AV I O R : • Scaling Processes and technology • Multilingual / multisite / complex org structures • Significant infrastructure • Many integrations @jeckman • #wcnyc
  9. 9. @jeckman • #wcnyc W H Y D O W E WA N T T H E M ?
  10. 10. N O, R E A L LY • Impact • Innovation at scale • Long-term predictable relationships • Open Source value exchange • Customers with money but not time • Users with time but not money @jeckman • #wcnyc
  11. 11. @jeckman • #wcnyc S E L L I N G TO E N T E R P R I S E C U S TO M E R S
  12. 12. @jeckman • #wcnyc A N A LYS T S
  13. 13. @jeckman • #wcnychttp://www.emailvendorselection.com/omg-your-rfp-is-killing-me/
  14. 14. @jeckman • #wcnyc
  15. 15. @jeckman • #wcnyc N E G OT I AT I N G W I T H B I G G E R C O. https://www.flickr.com/photos/miguel77/5541356248/
  16. 16. @jeckman • #wcnyc H OW C A N W E W I N I N T H E E N T E R P R I S E ?
  17. 17. https://www.flickr.com/photos/jonesggallery/433534597
  18. 18. https://www.flickr.com/photos/zoonabar/5333818971
  19. 19. @jeckman • #wcnyc - T O N Y B Y R N E , R E A L S T O RY G R O U P ( 2 0 0 4 ) “Vendors often report little interest in usability among prospects and buyers beyond the basic authoring interface. We don't believe that. The problem remains that end-users are too often shut out of buying decisions.”
  20. 20. @jeckman • #wcnyc L E T ’ S N OT LO S E W H AT M A K E S WO R D P R E S S G R E AT I N S E A R C H O F M A K I N G I T “ E N T E R P R I S E F R I E N D LY ”
  21. 21. P H I LO S O P H Y- D R I V E N D E V E LO P M E N T • Out of the Box • Design for the Majority • Decisions, not Options • Clean, Lean, and Mean • Striving for Simplicity • Deadlines are not Arbitrary • The Vocal Minority • Our Bill of Rights @jeckman • #wcnyc
  22. 22. @jeckman • #wcnyc
  23. 23. A D D R E S S B U S I N E S S I M PAC T • Using the prospect’s language, not insider terms • Telling the business story • White papers, case studies, slide decks, videos • Outside the WordPress bubble http://www.alphasandesh.com/blog/how-to-use-relevant-content-in-your-email-marketing/ @jeckman • #wcnyc
  24. 24. I N F LU E N C E T H E A DV I S O R S @jeckman • #wcnyc
  25. 25. I N F LU E N C E T H E A DV I S O R S @jeckman • #wcnyc
  26. 26. john@10up.com @jeckman johneckman.com openparenthesis.org goatless.org
  27. 27. @jeckman • #wcnyc

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