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Remarketing forum and expo

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Remarketing forum and expo 2010. Chris Whitehead from www.edealer.ca presents Fast Forward:Used car dealers make friends via social media and web marketing

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Remarketing forum and expo

  1. 1. Fast Forward: Used car dealers make friends via social media and web marketing
  2. 2. Why should I participate in Social Media?
  3. 3. The conversation exists With or Without you
  4. 4. Listen before you engage You need to have ownership in that conversation
  5. 5. “ We are leaving the information age and entering the recommendation age. Today information is ridiculously easy to get, you practically trip over it on the street. Information gathering is no longer the issue – making smart decisions based on the information is now the trick…recommendations serve as short cuts through the thicket of information, just as my wine shop owner shortcuts me to obscure French wines to enjoy with pasta.” (Frog Design Brain, 2005)
  6. 9. Still not convinced? In July, the site most visited by new-vehicle prospects was Facebook. - J.D. Power 2009 Automotive Internet Roundtable
  7. 11. Best Practices <ul><li>Listen </li></ul><ul><li>Manage Your Brand Identity </li></ul><ul><li>Identify the most relevant places to engage with your customers-then Engage! </li></ul><ul><li>Put the “Media” in Social Media </li></ul>
  8. 12. Listen <ul><li>To what people are saying about your brand / company </li></ul><ul><li>To what people are saying about your competitors </li></ul><ul><li>To what people are saying about your industry </li></ul>
  9. 13. Listening Tools
  10. 14. Manage your Brand Identity
  11. 15. Identify the most relevant places to engage with your customers-then Engage!
  12. 16. Before you engage ask yourself these questions from your customers POV. <ul><li>Why would I read, watch, look at this? </li></ul><ul><li>How is this relevant or interesting to me? </li></ul><ul><li>Does this put ME “in the know?” </li></ul>
  13. 17. Become an Authoritative Voice
  14. 18. Put the “Media” in Social Media <ul><li>Use Advance techniques to drive traffic </li></ul><ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Webinars </li></ul><ul><li>News Releases </li></ul><ul><li>Social Bookmarking </li></ul>
  15. 21. @cwwhitehead cwwhitehead cwwhitehead.wordpress.com [email_address]

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