This document provides an overview of the Year 12 Media Studies course. It introduces the aims of the course, which are to study different media forms and contexts, and how students will be assessed. It then gives an outline of the topics to be covered, including key terms, the history of media, and predictions about the future of media. Students are instructed on course requirements like folders, homework policies, and lesson activities. These activities include icebreakers to get to know classmates, defining media terms, and discussing the evolution of technology and its impact on the development of mass media over time.

1. YEAR 12 MEDIA STUDIES
Intro to the Course
Icebreakers
The Media

2. Lesson Aims
• To welcome you to set 2 and the Media Course
• To clarify what you will study and when
• To introduce how you will be assessed and the
marking guidelines
• To have time to get to know one another
• To introduce some key media terms with definitions
• To consider the evolution of the media historically
• To make some predictions about the future of the
Media

3. Welcome set 2!
Your teacher!
• Louisa 
• Deputy Head of Media
• Room 315
• Workshops
Tuesday – 12.30 - 1.15
Friday – 12.15 - 1.00
• Tel: 02075200682/1
louisa.cunningham@candi.ac.uk
Some class guidelines…
1.Attendance & punctuality
• Absence line
• Media office
• Email
• 10 mins late policy
2.Mobile Phones
• Need to be off, on silent, in your
bag
3.Homework
• Set most lessons
• Marking & feedback
• 2 weeks turn around
4. RESPECT

4. Some things to expect in my classes…
• We WILL move around A LOT!
• We WILL do lots of group work and activities
• We will do a lot of talking / reading aloud etc…
• We will express a range of different opinions and ideas
• We will always listen to each other respectfully
• We might start with different knowledge and
experience of the subject
• We might not always feel confident with new ideas or
skills, we need to make mistakes and get things wrong
to learn!

5. Folders & Resources blog
• Folders
– 1 per year of both
– keep your worksheets and hand outs organised in your folder
– Bring to every lesson
• Notebooks
– 1 for the year
– Optional use
• Resources blog
– All media resources can be found on our Media Hub
– We DO NOT USE MOODLE IN MEDIA STUDIES
• candimedia6.blogspot.com
• candimediaalevel.blogspot.com

6. What will you study & when?
• The course
• The year plan
Let’s read through the course introduction
• Keep this in your folder
• Make a note of the key dates in your diary
• Ask me for a copy if you loose this

7. How will you be assessed?
• Homework
– You will be set homework most lessons
– Not all homework will be submitted
– Not all homework will be written
• Marking and feedback policy
Let’s read through the Media marking & feedback
policy

8. Getting to know each other…
Activity 2
Find somebody
who?
• Work your way around
the room talking to each
other
• Find somebody who does
/ has any of the things on
the worksheet
• A different name for each
if you can!
Activity 1
Getting to know
you!
• You will be given a number 1 or 2
• You will have 2 mins to find out
the following:
1. Favourite thing to eat at breakfast
OR favourite drink
2. Favourite artist, song or TV
programme
3. One other random fact!
Note down each person’s answers
Make sure you say the same thing each
time you are asked the same question!

9. Getting to know each other…
Activity 2
3 is the magic
number
• You will be given a
number 1-3
• You will be put into
groups of 3
• Find 3 things that you
have in common
• Present back to the rest
of the class
Activity 4
Remember,
Remember
1. Line up in
alphabetical order
A-Z by first name
2. Who likes…

10. What can you remember?
• What’s my name?!
• When you can see me out of lesson time?
• What is the policy for lateness?
• Can you use your mobile phone in class?
• Name one way in which your work might be
marked.
• When will you sit the Media Studies exam?
• What is the name of the person next to you?
• Can you remember one thing about them?

11. The Media
Introduction to key media terms
History of the Media

12. Intro to key media terms
Over the next 6 weeks, we will be
inducted into some key concepts and
terms to do with the Media.

13. Some general Media terms
In pairs, with the person next to you, define the
following terms and note down your ideas into
your note book:
• The Media
• Mass Media
• Media Content
• Media Forms
Now let’s feedback
your ideas…

14. Formal Definitions
Let’s have a look at some ‘formal’ definitions for
these terms.
Add any ideas here that you haven’t already got in your notes…
MEDIA
• Communication
channels through
which information is
delivered to audiences
• Media: includes every
broadcasting and
narrow casting
medium such as print,
television, radio and
online.
• Media is plural of
medium - can take
plural or singular verb
MASS
MEDIA
• A means of public
communication
reaching a large
or mass audience
MEDIA
CONTENT
• ideas, information and
experiences
communicated by the
media
• What’s ‘in’ the media
– so what we see for
e.g. an episode of
Eastenders, an
Instagram account
etc…

15. Formal Definitions
MEDIUM
• A medium is a specific
source or channel through
which information or data
can be communicated.
There are 4 mediums in
the mass media:
Moving Image
Print
Radio broadcast
Digital Media
MEDIA FORM
A media form refers to
the different formats that
media texts are produced
in.
There are Nine Media
Forms:
Magazines
Newspapers
Television
Radio
Film
Online
Marketing and advertising
Music videos
Video games
In pairs, decide what you think ‘medium’,
‘media form’ and ‘media text’ mean
MEDIA TEXT
• A media text is a
single product.
For example:
Vogue Magazine
The Sun
Love Island
BBC Radio 1
Breakfast Show
TASK: come up with an
example of a media text for
each of the media forms left

16. A B r i ef H i sto r y o f t h e
m e d i a
As we go through the following
slides, please make notes on your
timeline.

17. History of
media
• 30,000 years ago ancient
cave paintings depicted
events and communicated
stories

18. History of
media
• 200 BC paper is invented in
China
• Historical records and
stories can be recorded and
stored

19. History of
media
• 1455 Gutenberg invents the
printing press
• Literacy spreads throughout
Europe

20. history of media
• 1640 - first commercial
newspaper published
• 1666 The London Gazette
published - first newspaper in
Britain
• British population could find
out about important events
• Mass communication has
started

21. history of media
• 1759 first magazine
published in Britain
• Gentleman’s Magazine

22. History of
media
• 1814 photography
developed as a way of
recording people and events
• First published photo of
Battle of Antietam 1862
• Curious people stared for
hours at the photos

23. history of media
• 1843 - first telegraph is sent
• text communication breaks
the distance barrier
• first example of ‘instant
messages’
• until this time, the maximum
speed information could
travel was 35mph!

24. history of media
• 1879 - Bell invents the
telephone
• conversations break the
distance barrier
• you no longer had to be in
the same room to have a
conversation with someone

25. history of media
• 1877 Thomas Edison invents
home audio

26. history of media
• 1889 Kodak founded
• Began developing the first
commercial camera

27. history of media
• 1894 Tesla invents wireless
transmission
• Allows for instant
transmission of mass
communication

28. history of media
• 1898 first publicly shown
film in London
• Lumiere Brothers
• Screening took place at what
is now Westminster
University on Regent Street
• Film scared the audience -
many left the cinema
screaming

29. history of media
• 1910 Kodak release the Box
Brownie - first commercial
camera
• Photographs more widely
used in print material
• History being recorded
through still images and
shared

30. history of media
• 1922 - first BBC Radio
Broadcast from London
• Birth of the modern mass
media

31. history of media
• From then on the media and
mass communication
developed on a huge scale
• 1920s - the first ‘talkies’
replaced ‘silent’ films
• Turned actors into national
and international celebrities

32. history of media
• 1932 First experimental
television broadcast from
the BBC
• First official broadcast 1936

33. history of media
• Things developed quickly
during the mid to late 20th
Century
• Mass communication
developed on a large
scale
• Methods of communicating,
recording and playing media
increased rapidly in number
What do you think
enabled mass media
communication to
develop so rapidly?
TECHNOLOGY

34. history of media
• 1971 - Sony Walkman
• 1971 - VHS
• 1973 - Mobile telephone
• 1976 - Apple computer
• 1980 - World Wide Web
• 1981 - IBM computer
• 1981 - MTV launched – first broadcast music video
• 1982 - CD player
• 1991 - MP3 - what song?
• 1992 - Minidisc
• 1995 - Dial-up internet connection available
• 2001 - Ipod
• 2004 - Myspace and Facebook launched
Between 1970 and
2004, what did
technology allow
media to become?
OFFLINE to ONLINE
MOBILE

35. H i sto r y o f t h e m e d i a : re s e a rc h a c t i v i t y
Working in pairs
1. Research your assigned
media or form.
2. Use the Internet to find
out as much as you
can.
3. Write key facts on to
your laminate (no more
than 4).
4. Present your findings to
the class and place the
laminate on timeline in
the correct historical
place.

36. Future of media
Working in small groups
Task 1:
Discuss, and note
down, how many
more media forms
/ mediums / texts
have occurred since
2004 to present
Task 2:
Discuss, and note
down, what
predictions you have
about the mass
media in the future.
What will it look like?
What will we be able
to do?

37. HOMEWORK
Summer work must be completed and
ready to mark in your first lesson next
week
Come to Media Workshop if you want help or to
discuss the homework in more detail