1. Marketing involves creating, offering, and exchanging products and services of value to satisfy needs and wants through target markets. 2. The scope of marketing has expanded from physical goods to include services, experiences, events, people, places, properties, organizations, information, and ideas. 3. The core concepts of marketing include understanding target markets and segmentation, customer needs and value, the marketing mix of product, price, place, and promotion, and developing relationships through marketing channels.

1. Basic concepts of Marketing Dr M.Meher Karuna

6. Structure of Flows in a Modern Exchange Economy Manufacturer Markets Government Markets Consumer Markets Intermediary Markets Resource Markets Resources Money Resources Money Money Goods and services Money Goods and services Service, Money Service, Money Taxes, goods Taxes, goods Service, Money Taxes, goods Taxes goods

19. Determinants of Customer Delivered Value Factory Product Selling and Profits through Promoting sales volume Target Customer Integrated Profits through market needs Marketing customer saticfaction A. The Selling Concept B. The Marketing Concept Starting Point Focus Means Ends