Digital marketing encompasses advertising through channels like search engines, social media, email, and mobile apps, and has become essential for businesses due to the growing online audience. It includes strategies such as SEO, PPC, SMM, email marketing, affiliate marketing, content marketing, and ORM, each serving a unique purpose in promoting products and services. Measuring the effectiveness of digital marketing efforts can be done using ROI tools like Google Analytics and others.

1. BY: Mohammed Feroz

2.  What is digital marketing
 Why people going online
 Whty DM
 What does digital marketing consist of
 Digital marketing measurement
 ROI Tools
CONTENTS

3. What Is
Digital
Marketing ?
Digital Marketing refers to
advertising delivered
through digital channels
such as search engines,
websites, social media,
email, and mobile apps.

4. For information on a new product, service or location
If they have a question
If they are looking for help
If they want more information on certain individuals or organizations
Business contacts
General information (maybe about you…)
New employees
Available jobs
Why are people going online?

5. With the constant growth of the web, expanding
More people getting connected every day
Digital marketing has become a necessity for many organizations.
This also includes small businesses that wants to trade online and make a
name for themselves on the web.
WHY DM?

6. Website
design (user
experience)
Search engine
optimization
(SEO)
Pay per click
(PPC)
Social media
marketing (SMM)
Email
marketing
Affiliate
marketing
Content
marketing
Online
reputation
management
(ORM)

8. ● Back in the day, it was all about search engine optimization –
(organic search)
● Build a website
● Apply the art of on and off page SEO to your website, you build
links, you build more links, and you build even more backlinks,
focus on the meta-tags, content, etc.
● You hope it shows up in Google someday
● You hope it displays on the results with the right keywords (what
people are typing in when they search)
● It was like fishing and hoping you will get a catch.
How digital marketing evolved
over the years

9. ● Search engine optimization (SEO) is the process of getting traffic
from the “free,” “organic,” “editorial” or “natural” listings on search
engines.
Search Engine Optimization

10. ● Pay per click (PPC) is a type
of sponsored online
advertising that is used on a
wide range of websites,
including search engines,
where the advertiser only
pays if a web user clicks on
their ad. Hence the title, 'pay
per click'.
Pay Per Click (PPC)

11. ● Social media marketing is
the use of social media
platforms and websites to
promote a product or
service.
● Social Media Platforms
Social Media Marketing (SMM)
For example:
Facebook
Youtube
Instagram
Twitter etc.

12. ● Email marketing is a
digital marketing strategy
based on
sending emails and
developing relationships
with prospects and
customer
Email marketing

13. ● Affiliate marketing is an
advertising model in which a
company compensates third-
party publishers to generate
traffic or leads to the company's
products and services.
● The third-party publishers are
affiliates, and the commission
fee incentivizes them to find
ways to promote the company.
Affiliate marketing

14. ● Content marketing is a
strategic marketing approach
focused on creating and
distributing valuable, relevant,
and consistent content to
attract and retain a clearly
defined audience — and,
ultimately, to drive profitable
customer action.
Content marketing

15. ● Online reputation
management (ORM) is when, in
order to address any negative or
false comments, you actively
monitor mentions of your brand on
websites and social media. ... For
example, you might release a public
statement addressing the content of
the story or publish a social media
post in response.
Online reputation management
(ORM)

16. Calculation
● ROI (return on investment) =
● [ (Payback - Investment) /Investment) ]*100
● Many tools and systems are available to calculate
your ROI and to measure the effectiveness of your
digital marketing campaign.
Digital marketing measurement

17. ROI TOOLS
Google analytics
Google webmasters tools
Google AdWords
Social media monitoring

18. Google analytics

19. Google webmasters tools

20. Google AdWords

21. Social media monitoring