What is Digital marketing?

1. What is Digital
marketing….

2. Everything to know about Digital Marketing
A hundred years ago, no one would have imagined
a world with smartphones, the internet, and people
being able to stay connected at all times. The
world was a primitive place and the connections
were mostly through knowing someone. Marketing
at such a time was pretty hard as the companies
had to place posters, send out flyers, and even do
many launch events to sell their products in a
large quantity. A huge part of the budget of a
company was denoted to the advertisement as
sales depended mostly on how much people got to
know about various products and services.

3. Why is digital marketing important?
You might have had the question one time in
your mind about why does Google earns
way more than the traditional companies like
Ford, Walmart, etc even though it is
comparatively younger to them? The simple
answer to this question lies in the fact that
whatever thing gains more eyes gains more
customers. The simple saying is that if you
have ten loyal customers who would tell
about your products to other ten, then it is a
million times more profitable than having ten
new customers. This is where the simple
logic behind digital marketing enters.

4. Different kinds of digital marketing channels
The digital world is pretty large and
multiple channels in it can be used as
a way to advertise something. It is
very hard to describe all the ways that
people can advertise about something
on digital platforms but some of the
major ways that are used by
companies to advertise their products
and services are:
1. Website marketing
2. Search Engine Marketing (SEM)
3. Search Engine Optimization (SEO)
4. Content Marketing
5. Pay Per Click Advertising
6. Affiliate Marketing
7. Email Marketing

5. These are some of the mediums that any digital
marketing agency would make use of to advertise
various things. These are what types of digital marketing
methods that any company would use to gain a large
audience for its products and services. A good digital
marketing agency has various experts that have
mastered each of these methods to advertise various
things. Knowing about the internet and how the world is
consuming content is also a big part of digital marketing
and thus agencies make use of various tools to suggest
the best digital marketing service to the customers.

6. Website Marketing
This is one of the first used digital marketing
techniques in the whole world. It is simply
adding up posters and elaborate texts about
various products and services over websites.
It mainly consists of making use of pop-up
ads, posters, and backlinks on a website to
be used as a way to advertise various
products and services. Initially, companies
created their websites to advertise their
products but since there are millions of
websites on the internet now, that option
alone is not good enough to get a lot of
customers.

7. SEO and SEM
Often being confused about the two, people keep asking
about these modes of digital marketing the most as they
are the most popular and most beneficial ones. The term
Search Engine Marketing (SEM) has a wider meaning than
Search Engine Optimization (SEO). Under SEM, there
generally is the use of paid search results to advertise a
webpage or website of the client. For understanding how
this works, one needs to know that any search engine
ranks the search results based on paid result rankings
and organic result rankings. The clients that pay to be on
top of the search results are placed higher than the
normal search results. SEM is focused on getting a
webpage or complete website to be optimized in a way
that it tops the paid search results. The clients have to
pay for the optimization as well as get into paid result
sections.

8. Social Media Marketing
Social media channels like Instagram, Whatsapp,
Facebook, etc have become quite popular these days. The
youth is engaged in social media completely and this thus
serves as a great platform to advertise various things.
Digital marketing agencies make use of ad posts and
various other channels on social media to advertise
things. The social media platforms also earn quite a lot of
revenue by allowing brands to post ads on their platform.
Even the popular accounts on such platforms post up ads
in their posts, stories, and other social media moves to
advertise the client brand.

9. As per the sources, digital marketing is
growing rapidly across the world and
has been able to gain a lot of customers
the clients. Since the world is moving to
a digital era, there are many benefits of
digital marketing for a company. Some of
the benefits of this marketing are:
1. It helps to improve customer loyalty to the brands.
2. Digital marketing supports the model of customer engagement.
3. It helps to target the right audience for a product or service.
4. It also helps in getting more and more leads for the brand.
5. It enhances the conversion rate of customers from different brands to
the client brand.
6. It is much more cost-efficient than billboards and other conventional
marketing methods.
7. It helps in improving the brand credibility.
Benefits of Digital Marketing

10. Blue Eyed Digital Technologies Pvt. Ltd.
(INDIA)
Unit No. 270, 2nd Floor, Tower- B1, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana
122018
0124 494 1605
info@bedigitech.com
10am-7pm (Mon-Fri)
https://www.bedigitech.com/