The document discusses the history and principles of internet marketing. It began in the early 1990s with basic websites and grew significantly in 1995. Internet marketing is now essential and has principles of immediacy, personalization, and relevance. It offers advantages over traditional marketing like lower costs, measurability, and convenience for users. The document then outlines various internet marketing strategies like search engine marketing, advertising, affiliate marketing, social media marketing, content marketing, video marketing, email marketing, and analytics. It emphasizes that internet marketing requires an overall online strategy and time to achieve results.

4. The first marketing activity online started in the early 1990s
with the creation of simple, text-based websites
with basic information about a product or company.
In 1995, internet marketing and especially advertising boomed.

5. Online Marketing is no longer an option, It is a “Necessity”

6. Internet marketing has three cornerstone principles:
1. Immediacy
2. Personalisation
3. Relevance

7. Advantages of Internet Marketing:
Inexpensive
The ratio of cost to the reach of the target
audience is very low. Companies can reach a
wide audience for a small fraction of
traditional advertising budgets.
Measurable
Internet marketers can measure statistics
easily and inexpensively; Also the results of
campaigns can be measured and tracked
immediately because online marketing
initiatives usually require users to click on an
advertisement, to visit a website, and to
perform a targeted action.
Convenience to the user
Todays consumer wants to research and then
purchase, so this medium makes this
convenient.

9. 1. COST REDUCTION
2. CAPABILITY
3. COMPETITIVE ADVANTAGE
4. COMMUNICATIONS IMPROVEMENT
5. CONTROL
6. CUSTOMER SERVICE IMPROVEMENT

10.  SALES
 PROMOTION
 ADVERTISING
 PR

17. It is absolutely essential to have a proper Online Marketing Strategy.
FREE and PAID Online Marketing Strategies
Marketing Strategies are not magic wands that deliver results instantaneously;
They require Time to get results

20. WEBSITE DESIGN & DEVELOPMENT
Your website is the centre of your online marketing strategy

21. When clients visit your office, they expect certain services and features to be in place.
The same principles can be applied to your website.

23. Visual Aspects

24. Visual Aspects

25. User Interface
The User Interface is literally what your
customers will see and interact with
when they visit your website. this
includes aspects like your links, your
navigation, clickable buttons, forms to fill
out and even your page’s layout. Your
user interface must be tailored to your
target market – simple enough for novice
web users, or interesting enough for
advanced ones.
User Experience
The User Experience is a more holistic
and general aspect of web design, but is
extremely important. the user
experience involves every part of the
interaction with the website.

26. Pretend you are a new prospect and ask yourself the following questions
about your website:
 Where do your eyes go first?
 Do you know right away what this website is about?
 Is the important information “above the fold”?
 Can you easily find the benefits of the product/service?
 Is there a clear call to action?
 Is there an easy way to contact the business?
 Can you find out more about the owner or employees of the company?
 Is the offering appealing enough to make you want to give your email address?
 Is there multimedia?
 Are there links to social media?

28. SEM or Serach Engine Marketing is a form of Internet Marketing, by
increasing their visibilty in SERP (Search Engine Results Pages) as well as
more creative advertising results high level promotion of websites through
SEO
on-page and off-page optimization.
Advertising On Other Websites
PPC
Affiliate Marketing

29. SEO is the process of improving rank of a webpage in
SERP (Serach Engine Result Page) .
SEO is a free way to increase traffic to your website.
There are three easy ways you can increase your SEO rankings:
keywords, inbound links and local search listings.

30. Advertising is just one component of the marketing process.
Online Advertisement is a public placement or submission with the ultimate goal of
promoting a product or service.
The nature of Online Advertising is that you can very quickly see if an ad is performing
or not, and change it or move your budget to something that is more effective.

32. Affiliate Marketing is where you use other websites to help drive traffic to your website.
The source of the traffic is called the affiliate. The affiliate then gets payment for driving
this traffic depending on the result.
You can register with large Affiliate MarketPlaces that help manage your affiliate program
for a fee.You will register with these sites and then people who want to be your affiliates
will be able to find you.Some of the most popular include:
 ClickBank
 Commission Junction (CJ.com)
 PayDotCom
 AffiliateMarketPlace
 Click2Sell
 PayGear

33. SMM (Social Media Marketing) or
SMO (Social Media Optimizing)
mainly for gaining website traffic
through social media sites.
Don’t sell on Social Media

34. Advantages of Social Media:
Engagement & Loyalty
Brand Awareness
Easy Reach
More Traffic
Cost Effective Platform
Social Connectivity with Mobile

36. Content Marketing’s purpose is
to attract and retain customers
by consistently creating and
curating relevant and valuable
content with the intention of
changing or enhancing
consumer behavior.

37. You can put your content about your
business or industry into article form
(usually between 300-600 words) and
distribute it to free article hosting sites.
Don’t sell in these Articles
 www.ezinearticles.com
 www.goarticles.com
 www.articledashboard.com
 www.isnare.com
 www.articlebiz.com

38. Video Marketing is simply publishing your message online through videos.
Once you create your video, post it to
YouTube. Be sure to include a robust
description of your video including
keywords. Link the video back to your
website, too. Then you can promote the
video on your blog, Facebook page, Twitter
etc. Encourage others to share it too.

39. Email Marketing components:
1. Collecting email addresses
2. Managing email addresses
3. Creating emails
4. Sending emails
5. Analysing the results
Email Marketing is a
technique commonly used by
marketers to communicate
with prospective and current
customers by email.
Including links to videos,
podcasts, entertaining articles,
social media campaigns,
contests or surveys, is a great
way to reinforce your email
message in a unique way.

40. Email Newsletter
Do not automatically subscribe anybody to a newsletter;This should be an ‘Opt-In’ process.

41. ANALYTICS

42.  Internet Marketing is
growing and will become
the largest and most
important marketing sector
in coming years.
 The growth will be
driven by new
innovations in
technology.

44. CASE STUDY

45. CASE STUDY