The document provides an overview of digital marketing, highlighting its effectiveness in promoting businesses through various online channels like social media and search engine marketing (SEM). It details key strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing, emphasizing their cost-effectiveness and ability to generate leads. Additionally, the document discusses the role of social media in enhancing brand visibility and customer engagement.

1. My Property Stores
Digital Marketing

2. What is Digital Marketing?
Digital Marketing is the process to promote the business or
product through Digital Media like Internet, Mobiles, tablets
to engage with consumers .

3. Top Benefits of Digital Marketing
Reach :
More than 1/3 of the world’s population is on the Internet.
It Includes Different Channels:
• Paid Advertising
• Social Media
• Search Engine Optimization
• Affiliates Marketing
• PR

4. Cost and ROI(Return on Investment):
Digital Marketing is one of the most cost effective methods
because of its reach. As compared to other forms of marketing ,
you can track your ROI(Return on Investment)

5. Forms of Digital Marketing

6. Search Engine Marketing? (SEM)
Search Engine Marketing is the process of Internet Marketing which helps to boost
the website on Search Engine; by optimizing the website on the search engine result
page to get maximum relevant traffic which directly affects the sales of an
organization.

7. Classification of SEM

8. What is SEO ?
It’ s a Process of getting free traffic from relevant user,
Creating a Brand Name, Visibility and Increase in
Traffic & sales.

9. The results on Search Engine Results Page (SERP) continue to improve
every year.
It is cost effective (In Comparison to Ad words and PPC).
It Definite helps to Increase the Traffic on the websites.
Higher Brand Credibility, People Trust Google.
Your Competitors Are Doing It.
Take Your Business to the Next Level.
60% Of Clicks Go to the First Result.
The Results are Permanent

10. Share of Search Market
Google
Google : 65 %
Yahoo
MSN
Ask
Yahoo : 20 %
MSN : 10 %
Ask : 3%
Others : 2 %
Others

11. Recipe of SEO
Keyword
Research
On Page Factors
Title – Keywords - description
ALT Name for Images
Webmaster
Analytics
Link Building
Internal
External
Anchor Text
Increased Traffic
More Leads/Sales

12. Key for Success of SEO
Keyword Ranking.
Website Traffic.
Increase in "Share of Traffic" per
keyword.
Increased Revenue/keyword.

13. What is Google Ad words or PPC?
Google ad words or Pay per Click is the advertising process of Google
Corporation. It is an online advertising service that places advertising of
websites at the top or bottom of, or beside, of the search engine result
page for a particular search query.

14. Facebook Advertising
Facebook Advertising is the powerful tool to advertise on Facebook wall;
which will appears on left hand side of Facebook wall or on time line.
Facebook currently has 6 different ad types
that fall in the Ad category:
1.App ad
2.Domain ad
3.Event ad
4.Mobile app ad
5.Page like ad
6.Page post ads
•Page post link ad
•Page post photo ad
•Page post text ad
•Page post video ad
•Offer ad

15. Position of Facebook Ads on Facebook
Wall
Facebook Ads

16. Position of Google Ad word on
Search Engine Result Page (SERP)
Google Google Ad(PPC) (PPC)
Ad words words

17. • Google Ad words provides first page Google business listings.
• Generates lead and sales faster with Google Ad words Pay Per Click advertising.
• Drives targeted traffic to your website instantly.
• It helps to control on your daily budget.
• Reach buyers at the exact moment when they’re looking for you.
• Pay only for clicks- When a buyers views your ad, you don’t pay anything.

18. Social Media Optimization

19. What is Social Media Optimization?
Social Media optimization is the process to promote the business on various
social media platforms like Facebook, twitter, LinkedIn, Google + to create
the brand and corporate image of an organization.

20.  Experience increased traffic to the website
from sources other than highly competitive
search engines.
 Using SMO enhances the website’s
visibility and credibility, which helps in high
ranking on popular search engines.
 It Provides simple communication channel
to make personal connections with
customers.
Social media is an interface of free source
of advertising which is effective and cost
efficient.

21.  SMO makes the online business appear
more personal to current and potential
customers.
 The consumers will enjoy the unique
ability to instantly contact your company.
 Provides ability to quickly update
consumers regarding changes in company
services or products offered.
 Cost effective way to advertise & market
the business products or services.
 Personal Relationship that one
establishes with the consumers will allow to
discover more about their specific needs.
 Provides the ability to quickly popularize
your company’s products and services.

22. Email Marketing

23. Why Email Marketing?
• E-mail marketing is cost effective marketing compared to mainstream
marketing channels.
• Target fans to your property or brand
• Email marketing doesn't necessarily require a huge team or technical
experts in order to be successful.
• Due to the immediacy of email, a business can start seeing results
within minutes of its emails being sent.
• Get Immediate reach, traffic on the website and the brand.

24. Content Marketing

25. Follow Us
Contact US
My Property Stores
Email ID – corporate@mypropertystores.com
info@mypropertystores.com
Phone - 022 - 61880463 / 64
8689999053