Online marketing mix ppt
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This document discusses how to determine if there is demand for certain products or services in the market. It recommends researching online forums to see what types of questions people are asking and what products are already addressing their needs. It also discusses how to appropriately price products based on competitors and positioning in the market. The document provides tips on promotion strategies, delivery and payment processes, and the importance of branding to present a professional image.
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The 7 Ps are price, product, place, promotion, people, processes, and physical evidence.
Source: https://strategyst.co.uk/blog/7-ps-extended-marketing-mix-the-ultimate-guide/
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Search Secrets Revealed: What Ranks in Google and Why
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Online marketing mix ppt
- 3. It’s very important to find out through research that if there are enough people in demand of a certain types of products and services. If there is a high demand of certain types of products, then its good. This will help you when it comes to creating your sales funnel, and for future product development for repeat sales to that segment of people in future. When you can find people who genuinely believe in the products or services that your online business creates, it’s much more likely that they’ll perform the best that they can for you.
- 4. It is absolutely necessary to have the right types of products that are in demand for your market. But, how do we know? The answer is through online forums by asking the following questions What types of questions are they asking in threads? What types of responses are they getting to their questions? Are there already products available that may address their situation?
- 5. If you or your company hasn’t made a big name for itself already in a particular market, it’s unlikely that people would be willing to pay you the types of fees that some of the bigger marketers or businesses command. If you price your product too low, then it might be considered as somewhat inferior to your competitions. And if you try and shoot too high, it could not be worth it , since people may not think the benefits of the product or service are worth your asking price. Its important to take a good look at your competitor’s products and services, their positioning, and how you think you’ll best fit in to be competitive in the market.
- 6. The combination and how you go about promotion will depend on the budget, the message you want to communicate, and the group of customers you are targeting. Things to consider: How much money you have to spend Access to partners willing to promote for you The types of incentives you can offer For best results, you should consult a professional in this area to give an optimal strategic plan.
- 7. Obviously , we will be selling your products or services from our web site; however, we can leverage the use of several sites to get more sales. Example - we may want to list our product or service inside of one or more affiliate networks as it can be extremely powerful, especially if our product is well received and becomes popular among affiliates wanting to promote for us. Example - Clickbank
- 8. The next marketing mix is the PROCESS of how the products are delivered. This is generally the technical part of the equation. For this there is a need of an effective “sales system”. It’s how you are going to get paid, and deliver the products. For most digital products this is all done online. However, if one of your products or services happens to be physical, there might be a requirement of a distribution company.
- 9. The online marketing “physical evidence” pertains to how you, your products, or your company is presented in the market place. Branding is extremely important. This can include the professionalism in how the products, the logo, and the entire message that the “brand” is trying to get across to the public is perceived. It’s important that the company and it’s products and services come across in a congruent manner, where each part can compliment one another, to create the overall “brand”. Example – Mc Donald's