This document provides an overview of key concepts in internet marketing. It outlines a seven-stage cycle for internet marketing including framing opportunities, strategy, design, programs, technology, and evaluation. It also describes four relationship stages with customers from awareness to commitment. The marketspace matrix maps relationship stages against marketing mix levers like product, price, and branding. Success requires skills like integration, customer insight, and risk-taking. While traditional marketing still applies, individualization and interactivity distinguish internet marketing.