Digital marketing refers to targeted and measurable marketing of products or services using digital technologies to reach customers. It differs from traditional marketing by allowing two-way communication and more accurate measurement of results. Popular forms of digital marketing include social media marketing, search engine marketing (SEM), and search engine optimization (SEO).

1. Introduction on Digital
Marketing
Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using social networks, one
cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them
conveniently. The speed and ease with which the digital media transmits information and help boost a business is amazing.
Let us first throw some light on the scope of digital marketing.

2. What is Digital
Marketing?
Digital Marketing is the term used for the targeted,
measurable, and interactive marketing of products or services
using digital technologies to reach the viewers, turn them into
customers, and retain them.
So, how is digital marketing different from traditional
marketing?
The traditional manner of marketing involved businesses to
advertise their products or services on print media, radio and
television commercials, business cards, bill boards, and in
many other similar ways where Internet or social media

3. Social Media Marketing
Social Media Marketing is the manner of
generating website traffic or attracting
viewers and customers through social
networking websites such as Facebook,
Pinterest, LinkedIn, Twitter, and so on.
Social media maketing is a subset of
digital marketing.
All social networking websites support
sharing of content, but all are not
necessarily employed for digital
marketing. While Facebook emphasizes
on personal sharing, Twitter emphasizes
on tweeting short messages about ones’
opinions or reactions, and LinkedIn goes
for professional networking, Pinterest
motivates to market one’s ideas and
online businesses.

4. Principle of Social Media
Marketing
Social media grew up as the most popular outcome of the
Internet as people around the world like to communicate and
share their special moments, problems, ideas, and suggestions
with others. They also like to learn about a place worth visiting,
a new craft projects, recipes, or a new language. Social media
websites enable you to share content of your choice with right
audience at your convenience.

5. Traditional Marketing
Communication is unidirectional. Means, a business
communicates about its products or services with a group of
people.

6. Digital Marketing
Communication is bidirectional. The customer also can ask
queries or make suggestions about the business products and
services.

7. Understanding Digital
Marketing
Trust in the Internet has certainly changed the way business is
done over the last decade.
Most business owners realize that without an online presence,
their business truly has the majority in marketing, advertising
and success.
Nowadays, regardless of the election, someone has their own
blog, a social networking platform and, of course, their website.
If you own a business and don’t have a website so you are
missing out on selling in the most efficient way.
Therefore, it is essential for all companies to not only create a
website,

8. Benefits of Digital Marketing
Digital marketing provides sellers with accurate, real-time
results. With digital?marketing,?you’ll?measure?the?return on
your?marketing?activities.
The subsequent settings provide a clear indication of how your
websites are validated within the areas of digital marketing

9. Difference between Traditional
and Digital Marketing
Traditional Marketing
● It is a form of Advertising or Marketing that uses Print
Media, Direct mail, Broadcasts, and Telephone to reach
Customers.
● It’s the Oldest Form of Marketing to Reach Customers.
● Cost of Marketing is very high as compared to Online
Marketing
● There is no proper way to measure the insights, and we
cannot analyze Customer Reach.
● We cannot predict the future of our business as we don?t
have enough insights data, of audience reach.

10. Digital Marketing Strategies
● Search Engine Marketing (SEM):?
This is an online marketing that enhances the website visibility
on search engine results pages (SERP) through paid ads.
So, It is all about increasing website visibility on search engines
with the help of free or paid digital marketing strategies.
SEM is about PPC and SEO, which helps PPC improve the
content by rewriting it and improving page ranking.

11. ● Search Engine Optimization (SEO):
An SEO Process involved optimizing the website to rank higher
in the search engine results pages. Which ultimately help in
increasing the Free Website traffic (Organic Traffic).

12. Introduction on Digital
Marketing
Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using social networks, one
cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them
conveniently. The speed and ease with which the digital media transmits information and help boost a business is amazing.
Let us first throw some light on the scope of digital marketing.

13. What is Digital
Marketing?
Digital Marketing is the term used for the targeted,
measurable, and interactive marketing of products or services
using digital technologies to reach the viewers, turn them into
customers, and retain them.
So, how is digital marketing different from traditional
marketing?
The traditional manner of marketing involved businesses to
advertise their products or services on print media, radio and
television commercials, business cards, bill boards, and in
many other similar ways where Internet or social media

14. Social Media Marketing
Social Media Marketing is the manner of
generating website traffic or attracting
viewers and customers through social
networking websites such as Facebook,
Pinterest, LinkedIn, Twitter, and so on.
Social media maketing is a subset of
digital marketing.
All social networking websites support
sharing of content, but all are not
necessarily employed for digital
marketing. While Facebook emphasizes
on personal sharing, Twitter emphasizes
on tweeting short messages about ones’
opinions or reactions, and LinkedIn goes
for professional networking, Pinterest
motivates to market one’s ideas and
online businesses.

15. Principle of Social Media
Marketing
Social media grew up as the most popular outcome of the
Internet as people around the world like to communicate and
share their special moments, problems, ideas, and suggestions
with others. They also like to learn about a place worth visiting,
a new craft projects, recipes, or a new language. Social media
websites enable you to share content of your choice with right
audience at your convenience.

16. Traditional Marketing
Communication is unidirectional. Means, a business
communicates about its products or services with a group of
people.

17. Digital Marketing
Communication is bidirectional. The customer also can ask
queries or make suggestions about the business products and
services.

18. Understanding Digital
Marketing
Trust in the Internet has certainly changed the way business is
done over the last decade.
Most business owners realize that without an online presence,
their business truly has the majority in marketing, advertising
and success.
Nowadays, regardless of the election, someone has their own
blog, a social networking platform and, of course, their website.
If you own a business and don’t have a website so you are
missing out on selling in the most efficient way.
Therefore, it is essential for all companies to not only create a
website,

19. Benefits of Digital Marketing
Digital marketing provides sellers with accurate, real-time
results. With digital?marketing,?you’ll?measure?the?return on
your?marketing?activities.
The subsequent settings provide a clear indication of how your
websites are validated within the areas of digital marketing

20. Difference between Traditional
and Digital Marketing
Traditional Marketing
● It is a form of Advertising or Marketing that uses Print
Media, Direct mail, Broadcasts, and Telephone to reach
Customers.
● It’s the Oldest Form of Marketing to Reach Customers.
● Cost of Marketing is very high as compared to Online
Marketing
● There is no proper way to measure the insights, and we
cannot analyze Customer Reach.
● We cannot predict the future of our business as we don?t
have enough insights data, of audience reach.

21. Digital Marketing Strategies
● Search Engine Marketing (SEM):?
This is an online marketing that enhances the website visibility
on search engine results pages (SERP) through paid ads.
So, It is all about increasing website visibility on search engines
with the help of free or paid digital marketing strategies.
SEM is about PPC and SEO, which helps PPC improve the
content by rewriting it and improving page ranking.

22. ● Search Engine Optimization (SEO):
An SEO Process involved optimizing the website to rank higher
in the search engine results pages. Which ultimately help in
increasing the Free Website traffic (Organic Traffic).

23. Introduction on Digital
Marketing
Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using social networks, one
cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them
conveniently. The speed and ease with which the digital media transmits information and help boost a business is amazing.
Let us first throw some light on the scope of digital marketing.

24. What is Digital
Marketing?
Digital Marketing is the term used for the targeted,
measurable, and interactive marketing of products or services
using digital technologies to reach the viewers, turn them into
customers, and retain them.
So, how is digital marketing different from traditional
marketing?
The traditional manner of marketing involved businesses to
advertise their products or services on print media, radio and
television commercials, business cards, bill boards, and in
many other similar ways where Internet or social media

25. Social Media Marketing
Social Media Marketing is the manner of
generating website traffic or attracting
viewers and customers through social
networking websites such as Facebook,
Pinterest, LinkedIn, Twitter, and so on.
Social media maketing is a subset of
digital marketing.
All social networking websites support
sharing of content, but all are not
necessarily employed for digital
marketing. While Facebook emphasizes
on personal sharing, Twitter emphasizes
on tweeting short messages about ones’
opinions or reactions, and LinkedIn goes
for professional networking, Pinterest
motivates to market one’s ideas and
online businesses.

26. Principle of Social Media
Marketing
Social media grew up as the most popular outcome of the
Internet as people around the world like to communicate and
share their special moments, problems, ideas, and suggestions
with others. They also like to learn about a place worth visiting,
a new craft projects, recipes, or a new language. Social media
websites enable you to share content of your choice with right
audience at your convenience.

27. Traditional Marketing
Communication is unidirectional. Means, a business
communicates about its products or services with a group of
people.

28. Introduction on Digital
Marketing
Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using social networks, one
cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them
conveniently. The speed and ease with which the digital media transmits information and help boost a business is amazing.
Let us first throw some light on the scope of digital marketing.

29. What is Digital
Marketing?
Digital Marketing is the term used for the targeted,
measurable, and interactive marketing of products or services
using digital technologies to reach the viewers, turn them into
customers, and retain them.
So, how is digital marketing different from traditional
marketing?
The traditional manner of marketing involved businesses to
advertise their products or services on print media, radio and
television commercials, business cards, bill boards, and in
many other similar ways where Internet or social media

30. Social Media Marketing
Social Media Marketing is the manner of
generating website traffic or attracting
viewers and customers through social
networking websites such as Facebook,
Pinterest, LinkedIn, Twitter, and so on.
Social media maketing is a subset of
digital marketing.
All social networking websites support
sharing of content, but all are not
necessarily employed for digital
marketing. While Facebook emphasizes
on personal sharing, Twitter emphasizes
on tweeting short messages about ones’
opinions or reactions, and LinkedIn goes
for professional networking, Pinterest
motivates to market one’s ideas and
online businesses.

31. Principle of Social Media
Marketing
Social media grew up as the most popular outcome of the
Internet as people around the world like to communicate and
share their special moments, problems, ideas, and suggestions
with others. They also like to learn about a place worth visiting,
a new craft projects, recipes, or a new language. Social media
websites enable you to share content of your choice with right
audience at your convenience.

32. Traditional Marketing
Communication is unidirectional. Means, a business
communicates about its products or services with a group of
people.

33. Digital Marketing
Communication is bidirectional. The customer also can ask
queries or make suggestions about the business products and
services.

34. Understanding Digital
Marketing
Trust in the Internet has certainly changed the way business is
done over the last decade.
Most business owners realize that without an online presence,
their business truly has the majority in marketing, advertising
and success.
Nowadays, regardless of the election, someone has their own
blog, a social networking platform and, of course, their website.
If you own a business and don’t have a website so you are
missing out on selling in the most efficient way.
Therefore, it is essential for all companies to not only create a
website,

35. Benefits of Digital Marketing
Digital marketing provides sellers with accurate, real-time
results. With digital?marketing,?you’ll?measure?the?return on
your?marketing?activities.
The subsequent settings provide a clear indication of how your
websites are validated within the areas of digital marketing

36. Difference between Traditional
and Digital Marketing
Traditional Marketing
● It is a form of Advertising or Marketing that uses Print
Media, Direct mail, Broadcasts, and Telephone to reach
Customers.
● It’s the Oldest Form of Marketing to Reach Customers.
● Cost of Marketing is very high as compared to Online
Marketing
● There is no proper way to measure the insights, and we
cannot analyze Customer Reach.
● We cannot predict the future of our business as we don?t
have enough insights data, of audience reach.

37. Digital Marketing Strategies
● Search Engine Marketing (SEM):?
This is an online marketing that enhances the website visibility
on search engine results pages (SERP) through paid ads.
So, It is all about increasing website visibility on search engines
with the help of free or paid digital marketing strategies.
SEM is about PPC and SEO, which helps PPC improve the
content by rewriting it and improving page ranking.

38. ● Search Engine Optimization (SEO):
An SEO Process involved optimizing the website to rank higher
in the search engine results pages. Which ultimately help in
increasing the Free Website traffic (Organic Traffic).