Digital marketing is the use of electronic channels to market products and services to customers. It allows businesses to introduce products instantly to consumers anywhere through digital channels like search engines, smartphones, and tablets. There are many ways to learn digital marketing, including online courses, books, and programs from institutions. Digital marketing provides benefits like allowing small businesses to compete with large brands and use cost-effective strategies like live online chat. It is a growing industry with high job and salary prospects for roles like content creation, data analysis, and copywriting.

1. Importance of Digital
Marketing Course
PRESENTED BY,
DIGITAL VISHNU

2. What is Digital Marketing?
 Digital marketing is the process of using electronic channels to provide customers with information about a
product or service, show them its benefits, and engage them in a dialogue on how to buy. It is the marketing
equivalent of sending a human to do the "heavy lifting" (i.e., dealing with the customer) in exchange for a lower
cost and the ability to move quickly. If you have been in any form of marketing or sales, you will know that
bricks-and-mortar door-to-door salespeople take time, effort, and a very high bar to qualify potential customers
and make them an offer.
 On the other hand, consumers can be introduced instantly to products they want by search engines on their
PCs, smartphones, or tablets. These digital channels are freed from geographic boundaries and are available
from anywhere at any time. It also eliminates traditional "shopping" and allows consumers to research, price
shop, and buy products in the comfort of their own homes.

3. How To Learn Digital Marketing
 If you're interested in learning digital marketing, there are many ways to do so.
 There are many platforms for digital marketing education like Udemy and Coursera.
 These platforms provide a variety of courses that help with the skill development of the digital marketer.
 You could also learn by taking an online course from an institution like Digital Vishnu which has a
specialization in digital marketing.
 You could always learn in a traditional setting by taking an introductory course at a best institution like Digital
Vishnu, either online or in person.
 In addition, many books have been written about digital marketing and its components of it.

4. Benefits of Digital Marketing
 Digital Marketing has been heavily used by major brands. This has led to a shift towards a digital marketing
environment where offline marketing is no longer the only way to advertise. This is changing the game in terms of how
business is done. Brands are turning to social media and other strategies because they know traditional methods of
advertising will not work anymore.
 In addition, small businesses are also benefitting from this new trend in that they can now compete with big brands on
a different level and market their products easier at prices that big brands can't charge for their quality (i.e., Gap vs
H&M). Also, smart small businesses are using Internet marketing to the fullest. For instance, a small business can use
its website to host live chat sessions with customers and prospects at no cost. This is proving to be a great way for
small businesses to make more money and grow since traditional methods of advertising are no longer the only way
when it comes to digital marketing.

5. Advantage of Digital Marketing
 Digital marketing is a method for marketing products or services using digital and electronic systems such as
websites, social media, mobile apps and email. Digital marketing channels are also called 'digital channels'
because they can be delivered electronically. With digital's ability to be personal, data-driven and targeted
anywhere on the planet in an instant, it has become an essential element of growth strategy used by
businesses across all industries.
 Digital marketing is not just a medium; it's a message. It's an overarching concept through which all marketing
communications are delivered. It allows for messages to be directly sent to the consumers, as well as making
sure that the messages are clearly interpreted through the most efficient and cost-efficient means. It enables
getting feedback from consumers, in order to have their needs addressed and subsequently acted upon by
businesses. Digital marketing presents a strong means to enhance transparency between businesses and
consumers, and across multiple levels.

6. Scope of Digital Marketing
 The scope of digital marketing includes online advertising, search engine optimization, and content marketing.
It also includes social media marketing and many other forms of communication that are amplified by online
technologies. It coordinates online marketing efforts across channels.
 Digital Marketing is a fast-growing industry with high expectations from investors, companies, partners, and
customers in the future. This is because the digital world has taken on a significant role in the progress of
human civilization. The invention of computers has not only changed the way people live their lives, but it has
also created new ways for ideas to be shared among people across geographical boundaries and language
barriers.

7. Job opportunity in Digital Marketing
 Content Creator: the content creator is responsible for generating the text and visuals that will be published on
a webpage or social media
 Analytical Marketing Specialist: these specialists are usually self-employed, but they use their analytical skills
to help businesses make decisions about marketing
 Copywriter: this job requires creativity and experience in journalism or other forms of writing. copywriters create
content for advertising campaigns, press releases, articles, blog posts and more.
 eMarketer’s Global Digital Marketing Jobs report estimates that demand for digital marketers will grow 39%
over the next five years. This growth reflects the increasing role of digital marketing in today’s business
environment.

8. Salary in Digital Marketing
 Marketing is a big business. There is an increasing demand for digital marketing and for those who are experts
in it, their salaries can be very profitable. In fact, there are many companies that offer inclusive salary packages
and bonuses. Employees who work in this field enjoy a high variable bonus and the offer is often linked to the
results achieved.
 The specialty of digital technologies has made it possible to provide a better service to our customers, while it
also allows us to contact them in a more personal manner. High demand for these professionals is predicted
and this will only increase as we enter an era of technological development in which everything will be
digitalized and virtualized. Currently, digital marketing specialists earn Rs. 50,000 – Rs. 60,000 per month in
some large companies and their salaries are likely to grow further in the coming years.

9. How To Learn Digital Marketing Course
 This is a short course on digital marketing that will teach you the basics. Digital marketing is one of the most
important courses today because it is the backbone of any business. Knowing how to market your business
online and inbound will help it grow big. This course will teach you some of the basics like:
 What is a digital marketing
 What's inbound marketing
 How Google functions and methods you can use to improve your ranking on it
 Types of digital channels (email, social media, display)
 How the content strategy works - And more!

10. Contact Us
Digital Vishnu – Online Digital Marketing Course,
27A/1, Sundaram Street,5th cross, Vinayagapuram South, Saravanampatti, Coimbatore,
Tamil Nadu 641035
Read More: Digital Marketing Course in Coimbatore Ph: 9600231980
Mail: contact@digitalvishnu.in