The document provides a comprehensive overview of digital marketing, covering its types, benefits, and steps for implementation. It defines digital marketing and distinguishes it from traditional marketing, detailing various strategies such as SEO, SEM, email marketing, and social media marketing. The conclusion emphasizes the importance of engaging with users and creating effective platforms to enhance marketing success.

1. DIGITAL
MARKETING
PRESENTATION
Learn the fundamentals of digital marketing to help
your business or career.

2. CONTEXT
Types of M arketing
W hat is Dig ital M arketing
Types of Dig ital M arketing
Benefits of Dig ital M arketing
Steps to Start Digital Marketing
Conclusion

3. Types of Marketing
There are mainly two types of Marketing
1)Traditional M arketing
2) Dig ital M arketing

4. 1
) Traditional Marketing :-
Traditional m arketing i
offline m edia to reach
traditional m arketing i
other print ads,but the
advertisem ents,and T

5. 2) WHAT I
S DI
GI
TALMARKETI
NG?
Dig ital m arketing ,also calle online m arketing ,
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes not
only em ail,social m edia,and web- based
advertising ,but also text and m ultim edia
m essag es as a m arketing channel.Essentially,if
a m arketing cam paig n involves dig ital
communication, it's digital marketing.

6. TYPES OF DIGITAL MARKETING
SEO (SEARCH INGINE OPTIMIZATION)
SEM (SEARCH INGINE MARKETING)
EMAILMARKETING
AFFILIATEMARKETING
SOCIALMEDIA MARKETING
CONTENT MARKETING
MOBILEADVERTISING
WEB DESIGN
APPDEVELOPMENT

7. SEO (SEARCH INGINE OPTIMIZATION)
Well, SEO stands for 'Search Engine Optimization', which is the
process of getting traffic from free, organic, editorial, or
natural search results in search engines. It aims to improve
your website's position in search results pages. Remember,
the higher the website is listed, the more people will see it.

8. SEM (SEARCH INGINE MARKETING)
Search engine marketing is the practice of
marketing a business using paid
advertisements on search engines and
other websites

9. Email marketing is a powerful marketing channel, a form of direct
marketing as well as digital marketing, that uses email to promote your
business’s products or serv ces. It can help make your customers aware
of your latest items or offer by integrating it in o your marketing
automation efforts. It can also play a pivotal role in your mark ting
strategy with lead generat on, brand awareness, building relationships
or keeping customers engaged between
purchases through different types of
marketing emails.
EMAIL MARKETING

10. AFFILIATE M ARKETING
Affiliate m arketing s an effective way of dig al m arketing
that involves a me chant paying commission to one or
more affiliate ( third party site or entity ) for advertizing a
merchant's product with referrals

11. Social media marketing (SMM) is a form of internet marketing that uses social
media apps as a marketing tool.
These social media platforms enable brands to connect with their audience to:
build a brand;
increa se sa les;
drive tra ffic to a website; a nd
build a community of followers to share and engage with content.
Producing relevant content that users will share with their own networks helps
brands increase their exposure. It also extends their reach toward fans,
potential customers and even potential employees when used as a
recruitment tool.
SOCIAL MEDIA MARKETING ( SMM )

12. CONTENT MARKETING
Content marketing is a marketing strategy used to attract,
engage, and retain an audience by creating and sharing
relevant articles, videos, podcasts, and other media. This
approach establishes expertise,prom otes brand
awareness, and keeps your business top of mind when it's
tim e to buy what you sell.

13. MOBILE ADVERTISING
It is a dig ital m arketing strateg y that enables
a company to reach the target audience in a
relevant m anner throug h any m obile devices
(such as tablets,sm artphones,etc.) via
m essag es,em ails,and app install ads

14. WEB DESIGN
The purpose of a website is to make people aware of
your business as well as promote the company
mission, products, and services offered. Web design
and m arketing g o hand- in- hand when it com es to
designing your website and promoting your business
in m arketing cam paig ns later.

15. APP DEVELOPMENT
In this sm artphone era,m any m arketing experts
highly recommend inclusion of app development in
m arketing for various reasons:it g ives businesses
initial access to customers, simplifies the purchase
process, facilitates sharing of coupons and
prom otions,and helps m ine custom er data.

16. BENEFITS OF DIGITAL MARKETING
Reaching a Global Audience
M arketing to Niche Audience
Trackable & M easurable Results
Hig her Eng ag em ent
IM PROVE SEARCH RANKING
Interactive M arketing
Increased ROI
Rem arketing Opportunities
W in Custom er Loyalty

17. Steps to Start Digital Marketing
Determine target market and product choices
The first thing to do is choose your target market or who will be your
customers first. After knowing and recognizing the right target market,
then learn whether the product you are going to make can be a
solution for them.
Choose the product that is the best solution
The second step in learning digital marketing for beginners is
choosing the product you want to offer. You need to think about
whether your product is the best and a solution?

18. Build a website
Create a website as soon as you find the right product and target
market. The marketplace is indeed a great choice for businesses. But
the site is still not your own. So, you should build your own website
Building social media
now is the time to build social media as a means of promotion. You
can choose various social media. Choose the one that you think is
right for the target market.
Steps to Start Digital Marketing

19. Learn Digital Marketing Together
By now you must have known more about what marketing
strategies are in Digital Marketing!, you can learn more through
various online and offline webinars to add deeper insight.
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20. "Stop to count about followers and focus on
what's in sight to get ahead"

21. C ONC LUSION
The study started with the aim to analyse the different issues related to
the digital marketing. Based on the discussion it has been found that in
case of the digital marketing the most important aspect is to connect with
the users. The ladder of engagement has shown the approaches to attach
with the customers. The study has also revealed that in order to utilise
the digital marketing in an effective way, the companies are required to
design an effective platform. With the example of Pinterest the
effectiveness of a social media platform has been discussed. The current
trends in the digital marketing have also been discussed in the study

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