The Future of Retail
Post-Digital Approach To Shopper Marketing

When the old ways begin to give
way to something yet to be
imagined, we have a choice.
Live in the past or get down to the
business of imaging the future.
The time has come to re-imagine the future of shopping.

The entire world can be a retail experience
Anything. Anytime, anywhere!

We’ve moved far beyond “the
medium is the message”; now, we
need new messages. We need
worthwhile tools. In a truly post-
digital world, the only survivors are
people, beauty, truth, and awareness.
The Post-Digital decade has arrived.

Best Buy Saw Growth In A Poor Economy
Source: joannapenabickley.net & Contagious Magazine

The introduction of connected
technologies into retail environments
is changing the ways that stores are
able to provide customer service.
Service Centered Tech

Best Buy + Twitter invented a new customer service platform
Source: Twiiter.com

Sephora on the go
Source: JoannaPenaBickley…net

Physical stores still provide the best
means to communicate with customers
and offer a brand experience.
In-Store Tech

Sephora in store experience
Source: JoannaPenaBickley…net

UNIQLO’s Pop Up
Keds+Whitney@Bloomingdale’s

Creating a flexible in-store environment
through design, product offerings and
promotions, ensures that each visit will
feel like a brand new experience.
In-Store Service Centered Tech

American Eagle Outfitters / 77kids
Source: Contagious Magazine

Increased access to the mobile web is
freeing the retail experience from the
confines of the physical and traditional
online environment, allowing shopping
to take place virtually anywhere.
Location-Based Services

A Burger Truck Wet’s The Public Appetite
Source: PSFK

Leveraging collaborations based on
aspects such as locale or cultural
touchstones, maintains a brand’s
relevancy in the eyes of the customer.
Democratic Consumerism

Entire World As A Display
Source: PSFK

Introducing like-minded products
and services into standalone retail
environments shows customers that
a brand is confident in their core
offering and looking to further
enhance the in-store experience.
Whether physically or through
connected technologies, shopping is still
best experienced socially.

The Bike Shop Encourages A Community of Riders
Source: PSFK

In Store Camera Meets Facebook Connect
Source: PSFK

Empower customers by providing them
with all of the tools needed to make an
informed purchase decision.
Physical stores still provide the best means to communicate
with customers and offer a brand experience.

Mercedes dealers improve the experience with an iPad enabled app
Source: PSFK

In the new customer-centric
approach to retail, stores need to
continually find ways to lower
barriers to purchase and be
prepared to make a sale whenever
and wherever a customer is ready.
Take the store to the customer with mCommerce

www.stripeylines.com
Immediate Research, Sampling & Buying
Source: PSFK

GAP, GILT & Converse
Source: joannapneabickley.net

Shopping 3.0 is about a truly empowered consumer.