Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services. The business to consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses

1. MD. Zahedul karim
161-15-6964

3. 1.Introduction
2.Organization overview
3.Blok diagram
4.Functionality
5.Strong points
6.Weak points
7.Recommendation
8.Conclusion

4. Introduction of Daraz: Its is an online retailer that provide
high quality branded products that fulfills the fashion need
of Men and Women regarding clothing, footwear and
accessories. It was founded in 2012 It operates through
www.Daraz.pk It is in the industry of Apparel and Fashion.
Its company size is between 51-200 employees. Its
Contains over 300 Brands.

5.  Daraz is one of Asia’s leading online platform e-
commerce portal modeled on Amazon.
 Daraz Bangladesh Limited established in September
2013.
 It is 4th e-commerce site after Olx, Ekhanei and
Clickbd.
 Bjarke Mikkelsen , Co-CEO of Daraz Group, will
Co-head the group along with Jonathan Doerr.

6. No fakes and no duplicates. We have made it to our mission to offer
only 100% genuine products in the original packaging on Daraz and
To be world biggest platform for customers .
1. 100% Genuine Products
2. Safe & Secure Payments
3. Free & Easy Returns

7. Achieve to customer Confidence in the competitive
market by providing better services .
1) Right Product
2) Right time
3) Right Place
4) To the right customer .

10. # Request For Service and Display
Product

11. # Place Order Using Credit Card and Shipping
Address .
# Product Checkout

12. # Provide Shipping Address .
# Payment Method
Delivery and payment system:
Cash on delivery, b-kash , Credit and Debit card.

13.  Mainly Vendor Pickup Coordinator(Vo) mange all
suppliers communication.
 Social media Communication:
Facebook, Website, You tube, Twitter.

14. This is the most challenging dimension of
communication, as it involves dealing with diverse pool
of people. Customers are the most vital part of an
organization as they are the main source of revenue.
Communicating with them is essential for an e-business
like Daraz in order to build strong customer
relationships. People on the internet are very vocal
about their thoughts and preferences. Word of mouth
and reviews can make or break an organization. Daraz
needs to constantly communicate with customers and
get their feedback to improve and serve them better.
They need to provide them with specific and clear
information.

15. This is another dimension of communication
that exists and falls under the external
communication category. Supplier is the
person or organization that is responsible for
providing another business with a product or
service .Interactions with them is important to
maintain good relationship as well as
negotiate and do business. The only way to
maintain mutual understanding between your
business and your supplier at all times is
through regular communication practices.

16. Supply Chain Management refers to
Right Product
Right time
Right Place
TO the right customer .
 How supply chain management actually work in Daraz.com?
 Inbound –VPC (Vendor Pick Up Coordinator): After placing a order
by a customer vendor collect the product from supplier then
check the quality of products than store to inventory .
 Inbound – Inventory
1. MPCD (Market Place Cross Drake) is short term store the product.
2. Consignment is long term store the products, suppose Easy
brand send the numerous product to the Daraz inventory then this
is called consignment.
 Outbound- Network: After receiving product the delivered item note
goes to network point for distribute the right product to the right
time by third party like Pathao , Sundorbon ,S.A poribohon etc.
 After Sales: Reverse Network means product return by customer ,if
he or she look any inconsistency .
1. MPCD (Market Place Cross Drake) to Rider to VPC to Supplier.
2. Consignment to Rider to Inventory.
.

17. .
• High Security
• Feasible modes of payments
• Offers Ubiquity to customers
• Diverse branded products in clothing category

18. .
1.Security Issue
2.Low profit margins
3.Operates in few categories .

19. CONCLUSION and Recommendation :
After a great deal of analyzing, I have come to a good understanding
of Daraz’s communication mechanism. Their communication mode
is mainly online-based, which is cost effective, facilitative, and
quick. In addition, they tend to maintain credibility of employees,
giving them the recognition they deserve, creating a friendly work
environment with proper compensations. However, this mechanism
can be seriously compromised if digital connectivity is hindered due
to unavoidable factors. Hence, for better communication within and
outside the organization, I deem it wise that Daraz takes the
recommendations we have put forward into consideration for a
booming business.