Introduction of Btv media for advertisement. Btv supports audience targeting you want. We have DMP for audience targeting and you can meet your customers on IPTV in Korea. We have about 4 million household information.

2. SERVICE

3. IPTV service and advertising Biz for the first time in Korea
SERVICE
AD BIZ
Started IPTV in 2016 to expand service to Commerce and Mobile OTT
Advertising products include VOD-based video advertising, DMP-enabled TV and Mobile Audience Targeting products
Various products to improve the efficiency of the campaign

4. Real-time channels include about 220 ch including terrestrial, CJE & M, sports, and overseas specialized channels
VOD provides about 200,000 VODs such as drama, entertainment, broadcasting contents, movies and kids' contents

5. MEDIA
INDEX

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59.10% 58.40%
49.70%
46.10%
30.60%
10대 20대 30대 40대 50대10 20 30 40 50 (Age)

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<Million>

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Female
Male
0119
2130
3140
4150
5160
61~
Etc
Kyungki
Seoul
Incheon
Busan
Daegu
Kwangju
Daegeon
Ulsan

9. VOD#

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TargetAudience
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17. • Household level ad insertion
via IPTV Set Top Boxes
 Brand Safe Premium Long Form Movies and
Episodic (TV)
 Bought in Real Time
100% Viewability
100% Brand Safe
100% Fraud Free
95%+ Completion
• Inventory Description
 5M Households
 150M+ Set Top Box Impressions per month
• Reach / Impressions
:15 Second unit, Max 60 Second
 MP4
• Creative Specs

19. DSP…
SK DAVID
(stoa DSP)
VOD
Linear TV
OTT
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20. THANK YOU 
Contact Us : Han Ho Lee
hanho.lee@sk.com