This document summarizes information about the Voot video streaming app developed by Viacom18. It discusses that Voot is a video on demand platform with over 17,000 hours of content from Colors, MTV, Nickelodeon, and other Viacom18 brands. The app aims to become the most popular streaming app in India, competing against Netflix and Hotstar. It offers various features like restricting kids' content, personalized recommendations, and offline downloads. Viacom18 has partnered with Turner India to add more kids content to Voot. The company aims to achieve a net income of $20 million by 2022 through advertising, marketing, and converting free to paid users.

1. VOOT WANTING WANTING

2. VOOT BY VIACOM18 IS A VIDEO ON
DEMAND PLATFORM ,PART OF THE
DIGITAL ARM OF VIACOM18.
WITHOVER 17,000 HOURS OF EXCITING
CONTENT FOR AUDIENCES WITH
VARYING CHOICES AND PREFERENCES
COVERING
COLORS(HINDI),MTV,NICKELODEON,
VIACOM18 MOTION PICTURES
AND MTV INDIES.

3. VOOT BY VIACOM
OFFERS
THE BIGGEST TV
SHOWS,
BLOCKBUSTER
MOVIES,YOUR
FAVORITE TOONS
& VOOT
ORIGINALS.

4. Viacom has built this app on lines of Netflix
which is an American global provider
of streaming films and television series.
Viacom18 aims at a making voot the most
popular app in India and even extend it to
Indians living in other parts of the world
along with people who
enjoy Indian sitcoms.

5. The company’s aim is to make
voot:
-as user friendly as possible,
-popular among customers and
-generate desired profits from
its digital arm.
Which it plans to achieve
through
-advertising
-Marketing
-Removing the existing flaws
-Introducing features different
from existing apps

6. Its target is entire TV watching crowd !!.
With this app they can enjoy their favorite shows and
movies anytime on their laptops,phones,tablets.

7. NETFLIX AND HOTSTAR
ARE ITS BIGGEST
INTERNATIONAL AND
NATIONAL
COMPETITIORS
RESPECTIVELY.
NETFLIX HAS A NET
INCOME OF
122M USD
HOTSTAR HAS A NET
INCOME OF
12M USD

8. Features of Voot app:
Customers can watch all their favorite shows on their
mobile for free.
It allows them to restrict their kids to watch only certain
shows rather than each and every show.
They can toggle between Voot kids and Voot using the
security pin.

9. Features of Voot app:
Voot Picks feature helps them to deliver the best and
favorite videos and shows to them.
Voot provides them the customization of shows
particularly for them. Now, they do not need to search for
the famous and exciting feature through the app.
The trending playlist is always good to watch as it shows
the most popular videos and shows.

10. Features of Voot app:
Voot has Discover Cards, which shows them the trending
shows and trending playlist so that they will not miss even a
single show which has become popular.
Resume and Playback feature allow them to watch the video
or show which they have stopped in between. They can
pause the video anytime when you want and continue
watching.
They can even repeat it how many times they want for free.

11. COLLABORATORS

12. VIACOM18 AND TURNER INDIA
STRUCK STRATEGIC TIE UP
FOR VOOT
-Its a first of a kind partnership in the Indian digital VOD space
-The tie-up will see Turner’s kids content play on VOOT
-Deal cements VOOT as the largest online destination of kids
content in India

13. This deal will see VOOT add
to its already existing
powerhouse list of close to 100
characters that cut through
broadcast affiliations.
Customers can live the
experiences of The Powerpuff
Girls, Ben 10, Roll No. 21 and
Chotta Bheem alongside Dora,
Spongebob, Motu Patlu, Shiva
and Pokemon – all within a
single destination.

14. Company is aiming
at a net income of
$20M USD by the end
of 2022.
It will try to achieve
a conversion rate of
2-3% in first 2 years of
operation.

15. SHORTCOMINGS:
Lot of consumers have complained
that-
Video gets stuck very often.
Frequent Ads
Episodes are uploaded only after
1-2 days of online streaming.
Customers are not able to watch
full episodes.
No interaction between the
company and app users.
Recent episode section does not
have date on it.
Few episodes are missing.

16. POINTS OF PARITY:
There are a few features which customers expect from every
Video On Demand app-
Lesser time to load,
Quick upload of new episodes,
Less frequent ads while watching videos,
Proper segregation of shows and movies to make the app
easy to use,
Feature to save videos offline,
All the episodes should be made available,
A comment box to share views and
Decent quality
All these features should be made available in the
basic version of the app to attract a large number
Of customers who are willing to use the app.

17. pod POINTS OF
DIFFERENCE

18. POINTS OF DIFFERENCE-
Apart from overcoming its shortcomings company also has to
introduce a few unique features such as-
Cloud storage of upto 2GB
Customers can follow their favorite shows and get
notifications everytime a new episode comes
For referring to 5 new customers , the customer will get 1GB of
extra cloud storage
If their desired movie is not available customers can even
order it
Looking into customers’ problem asap

19. BASIC VERSION OF THE
APP-
2GB cloud storage
Customers can share their views about the app
Download videos
Kids can watch their favorite cartoons
Customers can watch 60% of the movies
Decent quality
Free 1 month subscription of premium version
Security PIN to keep kids from watching shows
inappropriate for them
Compatibility with iOS,windows and Android
softwares
Can watch shows in English and Hindi

21. PREMIUM VERSION
($8.9 PER MONTH)
Cloud storage upto 10 GB
Customers can order movies they wish to watch
No ads
Notifications whenever new episodes come
Kids can play various games
HD/Ultra HD quality
Online forum to share views
People with similar interests can form groups
Customers can set reminders for their favorite shows
Live streaming of shows
Can watch 100%of movies
Can choose between multiple languages apart from Hindi
and English

22. IMPLEMENTATION
PROMOTION

23. Company can advertise its app
through social media:Google,
facebook, twitter, whatsapp etc.
The app allows free subscription of
premium version for first one month
Every customer gets extra 1GB for referring the app to 5
new customers
All the shows streaming their shows on voot will advertise
the app
 Company is aiming at a net income of $20M USD by the end
of 2022.
It will try to achieve a conversion rate of 2-3% in first 2 years
of operation.
The company will also earn through ads between the
shows.

24. GROWTH MEASURES-
1.CONVERSION RATE-
Every app desires to achieve a conversion rate of
2-5%.A conversion rate below that means the app
is offering too much in its basic version and a
conversion rate more than that means the app is
offering too little in its basic version and this will
not increase the number of app users .
2.AVERAGE REVENUE PER USER-
(total revenue generated within a given time
frame)/ (total number of active users within a give
time frame)

25. GROWTH MEASURES-
3.ENGAGEMENT-
Engagement can only be defined within the context of the individual app
and its mobile marketing strategy. Engagement is most often talked about
in terms of the phenomena associated with wanting to use the mobile app
longer and more frequently.
4.LOVE RATIO-
Love ratio= (number of users who say they ‘love’ your app)/
(number of users shown the engagement prompt)
5.RETENTION-
Aggregate Retention= (number of monthly active users)/
(number of installs)
Retention for a given time period= (number of users retained at the end of
time period)/
(number of installs at start of time period)

26. 6.COST PER INSTALL,COST PER LOYAL USER
CPI= ( Ad spent ) /
(number of new installs directly tied to ad campaign)
CPLU= ( Ad spent ) /
(number of new loyal users in response to ads)

27. -BY
NISHREYAS ARUNI
NIT CALICUT