How Connected TV will shape the future of digital advertising.

1. Why ConnectedTV ?
§ SmartTVs start at around Rs 30,000,
while the 4K SmartTV starts from
around Rs 70,000 and goes up to Rs
3 lakh.This means that the audience
available on ConnectedTV has high
disposable incomes and are
premium audience.
• The overall sales has gone up to 18-20 per
cent from 12-14 per cent last year and the
share is expected to move up
significantly. SmartTVs are well on their
way to becoming one of the preferred
mainstream products in India.
• The amount of impressions running
exclusively on ConnectedTV grew 230%
from last quarter.

2. § According to Frost & Sullivan, currently, there are at least 80 million unique connected-video viewers,
with at least 1.75 million OTT paid-video subscribers. With a high growth rate of almost 30 percent,
this number is rising rapidly in India.
Why ConnectedTV ?
§ ConnectedTV is growing in popularity with availability of highly targeted audience to deliver high-
impact, measurable video campaigns for brands.This ensures high engagement and viewability.
MEASURETARGET
ü With ConnectedTV audience
targeting, you can be sure
your marketing dollars are
going towards your most
valuable viewers.
ü Measure the impact of your
ConnectedTV campaigns with
both digital and traditional
metrics, including video
completion rates (VCRs).

3. ConnectedTV advertising ads play at the full resolution of theTV on media app load or during content
streaming. ConnectedTV ads are best used as an extension of traditional television buys or to complement
digital advertising buys.
Why ConnectedTV ?

4. ConnectedTV Advertising
Ad quality
ConnectedTV offers targeted,
highly personalized, HD-
quality ads with stereo sound,
delivered fullscreen. Better
quality of the ad itself
promotes brand loyalty and
boosts brand exposure.
High completion rates
ConnectedTV’s natural large
screen experience results in
highly viewable ads as
consumers not only pay more
attention to CTV ads but also
tend to watch them for longer
time period.
Targeting
The technology uses third-
party data to complete users’
profiles based on geolocation,
zip code, interests, online
behavior, device, language and
others which brings more value
to brand.
Premium Audiences
More than 20 percent of daily
ad requests for CTVs are
registered during primetime
hours which suggests unique
audiences and potentially
impressive returns for
advertisers.

5. Appendix
https://www.firstpost.com/tech/news-analysis/demand-for-smart-tvs-has-increased-in-india-as-disposable-incomes-increases-3702891.html
http://www.indiantelevision.com/mam/marketing/mam/ad-spend-on-connected-tv-globally-slated-to-grow-in-2018-180207
https://smartyads.com/blog/connected-tv-advertising/
https://smartyads.com/blog/connected-tv-advertising/
https://www.tubemogul.com/digital-formats/connected-tv/