The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
Visual aid for Rob Aitken's SXSW 2016 presentation "The Future of TV"
How soon can I stop paying for TV, and what services should I be subscribing to in the future? This talk will address these questions, as well as discussing the future of TV, given the recent changes in consumer demand, programmer distribution, cable offerings and the introduction of new smart devices. This will include an overview of TV economics, comparing them to more recent trends to understand how the industry may evolve. We'll also take a look at other disrupted media sectors to understand how consumer preferences and content creation costs could affect how the TV landscape evolves.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
This was a final project for IMC 618 - PR Concepts & Strategy. This Public Relations plan spanned 9 weeks and was the final execution for my chosen client, Netflix.
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
Visual aid for Rob Aitken's SXSW 2016 presentation "The Future of TV"
How soon can I stop paying for TV, and what services should I be subscribing to in the future? This talk will address these questions, as well as discussing the future of TV, given the recent changes in consumer demand, programmer distribution, cable offerings and the introduction of new smart devices. This will include an overview of TV economics, comparing them to more recent trends to understand how the industry may evolve. We'll also take a look at other disrupted media sectors to understand how consumer preferences and content creation costs could affect how the TV landscape evolves.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
This was a final project for IMC 618 - PR Concepts & Strategy. This Public Relations plan spanned 9 weeks and was the final execution for my chosen client, Netflix.
Please check out this exclusive presentation from Cisco's Pankaj Gupta, Director of Video Solutions for SP Marketing, on "Achieving Video Nirvana!" presented at OTTcon.
Consumer behavior, content consumption and business models are changing across the video ecosystem, and online video appears to be the primary source of disruption. In fact, Cisco's annual market research report discloses that, by 2013, ninety percent of all consumer IP traffic will be video. In this presentation, the Cisco speaker will address the real-world dilemmas for service provider company executives as they confront the transformations taking place in the video market. The speaker will cite real-world examples of how service providers and their ecosystem partners are developing strategies to address and profit from the coming dominance of online video.
Ericsson ConsumerLab, annual TV & Media reportEricsson
This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
Ben Fox reveals his thought-provoking vision of the future of brands. The future for advertisers is full of massive opportunity for many. However, companies will need to avoid future pitfalls. Ben simplifies the complex ecosystem and showcases key changes.
TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, Comcast Spotlight provides some insight on how marketers can navigate the new, increasingly complex reality of TV.
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
OTT (over-the-top) TV has come a long way since the then DVD rental company, Netflix, moved into streaming services in 2007 to compete with Amazon Video, launched the previous year. This week, we look at the fascinating growth of the OTT TV market.
Réalisé en partenariat avec les régies Altice Medias Ads & Connect, Deezer, Lagardère Publicité News, NRJ Global, Spotify et TargetSpot, le Baromètre de l’Audio Digital présente l’activité publicitaire sur les webradios et plateformes de streaming musical.
N'HESITEZ PAS A NOUS CONTACTEZ POUR RECEVOIR :
- LE CLASSEMENT PAR SECTEUR
- ET UN FOCUS SUR LE SECTEUR DE VOTRE CHOIX
Pour nous contacter, c'est ici : https://www.kantar.com/fr/contact
Réalisé en partenariat avec les régies Altice Medias Ads & Connect, Deezer, Lagardère Publicité News, NRJ Global, Spotify et TargetSpot, le Baromètre de l’Audio Digital présente l’activité publicitaire sur les webradios et plateformes de streaming musical.
N'HESITEZ PAS A NOUS CONTACTEZ POUR RECEVOIR :
- LE CLASSEMENT PAR SECTEUR
- ET UN FOCUS SUR LE SECTEUR DE VOTRE CHOIX
Pour nous contacter, c'est ici : https://www.kantar.com/fr/contact
Grâce à AdScope, plateforme de veille des créations publicitaires, Kantar vous aide à analyser la prise de parole de vos concurrents afin d’optimiser vos propres stratégies de communications. Visionnez notre teaser vidéo pour découvrir notre sélection des publicités les plus créatives de Noël cette année !
TGI Global Quick View Report : Usage des réseaux sociaux dans le monde en 2020Kantar
Plus de 7 adultes connectés sur 10 utilisent les réseaux sociaux au moins une fois par jour. En quelques années, les réseaux sociaux sont devenus présents dans toutes les sphères de notre vie quotidienne.
Dans ce rapport, nous explorons :
Quels sont les réseaux sociaux les plus utilisés dans le monde ?
Dans quels pays l'engagement vis à vis des médias sociaux est le plus important ?
Qui sont les grands utilisateurs de médias sociaux ? Quelles sont leurs habitudes et centres d’intérêts ?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Les études indispensables pour booster votre croissance à la rentréeKantar
Insights, c’est une équipe d’experts des études et de passionnés de la communication et des médias, qui vous accompagnent dans toutes les étapes de votre stratégie de communication. Afin de vous accompagner dans la reprise que nous espérons tous, nous vous proposons 6 études indispensables pour booster votre croissance à la rentrée !
Les études indispensables pour booster votre croissance à la rentréeKantar
Insights, c’est une équipe d’experts des études et de passionnés de la communication et des médias, qui vous accompagnent dans toutes les étapes de votre stratégie de communication. Afin de vous accompagner dans la reprise que nous espérons tous, nous vous proposons 6 études indispensables pour booster votre croissance à la rentrée !
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
TGI Global Quick View Report : Usage des réseaux sociaux dans le mondeKantar
82% des consommateurs connectés des 22 plus grands marchés au monde déclarent utiliser les réseaux sociaux, selon les données TGI Global Quick View. 3 sur 4 utilisent les réseaux sociaux au moins une fois par jour. En quelques années seulement, les réseaux sociaux sont devenus présents dans toutes les sphères de notre vie quotidienne.
Quels sont les 10 réseaux sociaux les plus utilisés au monde ? Quel pays détient la palme du nombre d’utilisateurs actifs sur les réseaux sociaux ? Quelles sont leurs principales fonctions pays par pays ? Kantar vous propose un état des lieux complet sur l'usage des réseaux sociaux à travers le monde, réalisé avec TGI Global Quick View, solution mondiale de profilage des consommateurs et d'aide au pilotage média.
La consommation de cigarettes en Europe et l'essor de la cigarette électroniqueKantar
Quelle consommation de cigarette en France, Espagne, Alllemagne et UK ? Les fumeurs, quel âge ont-ils ? Qui tente d'arrêter de fumer ? Quelles méthodes pour arrêter de fumer ? ...
Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays. Téléchargez l'étude complète ici : www.kantar.com/dimension
> Le ciblage excessif, un danger pour l'industrie publicitaire ? Quel équilibre entre mass media et hyper personnalisation ?
> RP, brand content, marketing d'influence... : comment communiquer avec ses publics avec sincérité ? A quelles sources d'information les consommateurs font-ils confiance ?
> Modèle publicitaire vs abonnement : quelle évolution pour les modèles économiques des médias ?
DIMENSION 2018 - Momentum towards IntegrationKantar
Now in it's second year, Kantar Media explores the key communication planning, buying and measurement issues faced by the industry from the twin perspectives of the industry’s leaders, and the consumers they are trying to reach.
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
La croissance exponentielle des adblockers force de nombreuses marques à réinventer leurs efforts publicitaires. La stratégie la plus actuelle, vous la connaissez : faire appel au marketing d’influence. Mais l’écosystème est massif et complexe. Contexte, outils, stratégies et tendances, Kantar Media vous livre les clés pour naviguer dans l’influence et ne plus être à la traîne.
Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays. Téléchargez l'étude complète : http://bit.ly/2qsRQpE
The Political Ad Wars: Navigating a Turbulant AirscapeKantar
Billions will be spent on political TV advertising this year - creating challenges for nonpolitical advertisers who want to stand out from the clutter and ensure their messages are still heard. Our webinar, which was held on Tuesday, March 22nd took an in-depth look at lessons learned from political advertising trends in recent election seasons and the 2016 primaries, guidance on where and when disruption is most likely to occur in 2016, political ad messaging obstacles advertisers may want to avoid, including negative ads and controversial topics, and more. Contact info-us@kantarmedia.com to request a full recording of this webinar today!
9. MEDIA WOULD CHOOSE OVER ALL OTHERS Source: Kantar Media futurePROOF 2009 Base: 2,429 aged 12+
10. THE MEDIA CURVE: A MEANS TO PREDICT THE FUTURE Mainstream Medium Advanced Millions of people aged 12+ in GB Laggards Leading Edge Source: Kantar Media futurePROOF 2009 Base: 2,429 aged 12+
11. TV CONSIDERED EQUALLY IMPORTANT ACROSS ALL THE SEGMENTS BUT DIGITIAL CHANNELS INCREASE RELEVANCE FOR THE MORE ADVANCED Source: Kantar Media futurePROOF 2009 Base: 2,429 aged 12+
12. TV CONSIDERED EQUALLY IMPORTANT ACROSS ALL THE SEGMENTS BUT DIGITIAL CHANNELS INCREASE RELEVANCE FOR THE MORE ADVANCED Source: Kantar Media futurePROOF 2009 Base: 2,429 aged 12+
14. PVR PENETRATION HAS DRIVEN TIMESHIFT GROWTH PVR GROWTH AND TIMESHIFTED VIEWING (UK) Total minstimeshifted per person per year / PVR Universe (000s) Source: BARB/InfoSys
15. PVR USAGE Source: Kantar Media futurePROOF 2009 Base: Used PVR in last 7 days (810)
16. HIGHER DVR FUNCTION USAGE FOR MORE TECHNOLOGICALLY ADVANCED GROUPS Source: Kantar Media futurePROOF 2009 Base: Used PVR in last 7 days (810)
21. BBC One Live iPlayer BBC HD Timeshift Week 1 Repeats GENERATING ADDITIONAL PROGRAMME REACH AUDIENCES TO INDIVIDUAL EPISODES OF Dr WHO 1995-2010 2010 2008 2007 2005 2006 Source: BARB + iPlayer download estimates
Will hear today about the multitude of platforms now available to watch TV and the opportunities that presents for content providers, broadcasters and advertisers. Technology has certainly progressed apace in the last few years but to what degree will consumers follow? Before we move onto the debate I’ll share with you some relevant insights from the consumer research that Kantar Media conducts.
I’ll look at five questions which will help us understand the opportunities and the challenges:First, given the multitude of different options available to the modern consumer, what’s our relationship with television, have we fallen out of love with telly?The range of devices and technology available to watch TV has changed rapidly over the last decade, how has that affected the way in which we watch?What’s the impact of video on demand? Have the likes of iPlayer, 4OD, Youtube and Seesaw cannibalised broadcast audiences?In advance of the launch of Canvas what’s the potential for TV based Video on demand? To what extent will consumers use it and how will that change the way we watch TV?Finally what type of financial model will we be looking at? Are consumers prepared to pay for TV content? And how?
So first of all a fundamental question – given the array of different entertainment options available to us both in home and out of home has television been usurped as the centre of our leisure time?
But how do we feel about TV? Has it been displaced by the shiny new devices now on offer? On our futurePROOF study we ask if you could only have one item or technology what would it be? What we see is that TV, shown here in yellow, features strongly for all ages. However mobiles are considered more indispensable than other media for under 25s. But for the 35+s TV still dominates by some way.So does that suggest that the more technologically enabled we are, the weaker our relationship with TV? As more and more households and indeed consumers get access to new devices will traditional broadcast viewing start to fall away?
Again from the futurePROOF study we created a curve to represent the range of accessibility, behaviours and attitudes towards technology and emerging media across the population. From this we were able to identify a number of different segments shown here. From the laggards on the left through to the leading edge on the right – those who are happily uploading and downloading content, using sites like Spotify and using their smartphones to their full potential. They were probably first in the queue to get their iPads last week.
So what we’ve found is that, contrary to the popular belief, technological developments have not yet provedto be the death of broadcast telly we’re still watching in large numbers, for significant amounts of time each day and still value it as part of our lives. Even those with greatest access and confidence with technology still have the same strong relationship with TV.So if we’re watching as much as ever, has the way in which we watch TV changed?
The big change has been the introduction of PVRs – Sky+, V+ etc. As the PVR universe has grown so timeshifted viewing has grown from an average of 1500 minutes a year back in 2003 to almost 5000 minutes in 2009 – that’s an average across everyone whether with a PVR or not.So yes there has been a significant change in the way we watch TV
And for those households with a PVR (which we currently estimate to be in excess of 1 in 3) consumers are making good use of the varied functionality. Primarily its to record programmes, leading to that increase in timeshifted viewing. But you can also see significant numbers who use it when watching live TV to pause and rewind.
The way in which consumers use their PVR does vary by their level of confidence in technology.It is so easy to use that even those we typify as “laggards” on our technology curve are using it in large numbers to record programmes. But they‘re much less likely to change their “live” viewing habits by pausing or rewinding as they watch. The leading edge in the other hand, shown here in yellow, are using the full functionality.
We know that audiences to broadcast programmes are on the decline as viewer choice increases. Indeed from our study we can see that viewers themselves believe they are becoming more selective in their choice. Audiences may be declining to individual slots but perhaps the quality of viewing and exposure is increasing?
Lets move onto Video on Demand. How is that changing viewing behaviour and is it eating into broadcast audiences?
Before we move onto the data just to clarify what we mean by on demand? In many ways the PVR is an enabler of on demand viewing – in that it allows people to record programmes of their choosing and then watch them ‘on demand’. But in terms of “true” video on demand we have two routes firstly Online VOD – iPlayer, YouTube, et al, where the user can sift through catch up, content libraries and so on without having to have actively chosen to record something, then view via computer. We’ve seen significant increases in viewing in this way over the past year.Then we haveTV VOD – using the TV and set top box as an interface, the viewer can get the bulk of benefits as described for online VOD, but on the best screen in the house.So with the ability to download or request programmes isn’t that now eating into broadcast audiences – won’t that mean even greater decline of audiences over time?
Lets take an example, an old favourite, regenerated this season – Dr Who. If we look at viewing figures for this over the past few years we start to see the impact of changes in viewing behaviour.
Here looking at viewing figures since the seriesrelaunched back in 2005 Over each of the first 4 years of its relaunched entity the vast majority viewed live but with additional audience through timeshift (in blue) and repeats (in green).Timeshift starts to grow in 2008 as PVRs take off and we can see the introduction of viewing via iplayer. Then for 2010 we start also to register HD viewing.So taking this as an example it seems that VOD doesnt cannibalise but adds to the audience numbers. The increased options available can add to final audience numbers but they take longer to build which in turn has an impact on how broadcasters assess audience size and quality.
So what’s the future for VOD? ?What impact will video on demand service have once they are readily available on the TV set
In the UK we have an interesting subgroup who have had Video On Demand available via their TV for some time – those in Virgin Media homes. And as a sizeable group they’re readily identifiable on the research that we do. And what’s really interesting is that they show quite different viewing patterns as a result of the service they have available. This could well be strongly indicative of what’s to come with the launch of services such as Canvas.As a start we know that in households with TV on demand available, viewing on demand is more than double online viewing.Consumers generally have an innate understanding of the benefits, its not difficult to grasp. From our work last year we found that awareness of TV Video on demand is almost universal – 95%. And when you think about it of course its an attractive option, easy to use and on the best screen in the house.
So lets just take those living in Virgin homes on our futurePROOF survey. This is used in the last 7 days – first of all high numbers using any of those on demand services – 38% had used iPlayer via the TV. And while online use is still there, its significantly lower than via the TV
And why do viewers make use of Video on Demand. With Online VOD, catch up is nearly twice as important as a motivator than anything else.For TV VOD, it’s more balanced. Catch-up is the most important motivator, but it’s not so much head and shoulders above the others. TV VODs advantages are that it is available in the best spot, on the best screen in the house. So its less about catching up and more reflective of general viewing habits. There’s certainly an indication that it may be a means for viewers to discover new programmes – 10% say that they use it to watch programmes they’ve heard others talking about.
So to finish up, with all this lovely content spread across platform and with the options to watch on demand, how are we going to get people to pay?
We asked consumers about their willingness to pay directly for content across a variety of media. Whilst we don’t go into detail whether it’s via paywalls, subscriptions or micropayments we can provide some insight at the topline level of the demand (or more likely resistance) to paying for content across different media. Again of course consumers would always prefer not to pay so no doubt some of these figures are somewhat lower than we might see in reality but the comparisons across media are interesting.We found that TV had the highest level of willingness to accept paid channels/content perhaps not surprising given that its a well established principle and there are an abundance of pay-tv options in that market. Whereas when we asked about paying for newspaper content online the figure was considerably lower.
On the other hand we also identified a group who would prefer to support on demand TV through advertising than to pay direct – more along the lines of the Hulu model. They represent 30% of the population.So to generate revenue we need to look at a range of options in order to recognise those varied views and propensity to pay. It seems likely that blended business models which encompass both subscription and paid for content and advertising funded options will be the way forward.
To sum up TV is no less popular than it ever was, but the way it is consumed is changing. We’ve seen a growth in timeshifted viewing and greater consumer selectivity.We know that online VOD has taken off over the course of the last year but there’s clearly even greater potential once it moves to TV.Increased fragmentation, timeshift and the move to new platforms has put pressure on traditional business modelsSo we need to explore new avenues to pay for content on TV. From what we’ve seen from consumers while some will be prepared to pay directly, others will put up greater resistance and be more open to advertising . Clearly we’ll need to explore new avenues for revenue both advertising and subscription based and recognise that audiences will have a mix of attitudes and propensity to accept. Different broadcasters will need strategies to cover them all.