The document discusses how over-the-top (OTT) video platforms are impacting the traditional French audiovisual value chain. It shows the evolution from a traditional view of right holders, creators, content aggregators, networks, and device manufacturers to new models where device manufacturers are extending into content aggregation and new internet integrators are extending into content creation. It outlines challenges faced by each group, including creators & right holders developing their own distribution platforms; OTT providers focusing on exclusive content delivery; content aggregators maintaining control of content amid proliferation; pay TV and telco combining linear TV and OTT; and TV manufacturers transitioning to service-centric models.

1. How OTT video platforms impact the traditional
French audiovisual value chain?
Snapshot view of new and former actors challenges
May 2013 - Houria TAIR

2. Audiovisual value chain evolution
Traditional view
Right Holders
Creators
Content
Aggregators
Network
Access
Devices
Manufacturers
Evolution and trends
Device manufacturers extension to content aggregation
Right Holders
Creators
Content
Aggregators
Network
Access
Devices
Manufacturers
OTT footprint
New Internet integrator
extension to content creation
IP Centric
FTTx growth
ADSL stagnation
Multiplication of
platform

3. Creators & Right Holders
Had little interest in
desintermediating their
contents as most of funds
came from broadcasters
and TV Channels
Develop their own distribution platform
Challenges
Produce exclusive content
Design video content adapted to different size of screens (TV, mobile, tablet)

4. OTT content providers
Reshape video Industry
with personalised
ATAWAD contents due to
lack of regulation
Focus on exclusive content delivery and commercial relationship
Challenges
Influence the reduction of fragmented and complex connected TV platform
Become inevitable in TV landscape and second screen

5. Content aggregators & TV Channels
Rethink their business
models due to connected
TV growth, OTT contents
& consumers behaviors
Maintain control of contents
Challenges
Avoid heavy fragmentation of audience with proliferation of TV channels
Keep leadership for the acquisition of major events (e.g. Olympic games…)

6. Pay TV providers & traditional Telco
Have a privileged
position to deliver the
winning combination of
linear TV and OTT apps
$
√
Eliminate data fragmentation and strive for an integrated & unified view
Challenges
Leverage customers insight and provide a more localized user experience
Predict users behavior with Big Data analytics

7. TV Manufacturers
Must constantly
innovate to boost sales
and accelerate the
process of TV’s renewal
Maintain their margin while keeping control on RCU
Challenges
Transit from a Hardware-centric to a Service-centric business model
Have a partnership adapted to local market conditions regulatory frameworks