IAB FORUM 2015 Flipps: Make TV magical - what we learned 10 milion downloads later, Михаела Борсукова, Маркетинг Продукти, Flipps
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Inspiration and Insight for Digital Leaders IAB FORUM 2015 Flipps: Make TV magical - what we learned 10 milion downloads later, Михаела Борсукова, Маркетинг Продукти, Flipps
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IAB FORUM 2015 Flipps: Make TV magical - what we learned 10 milion downloads later, Михаела Борсукова, Маркетинг Продукти, Flipps
- 1. Make TV Magical What We Learned 10 Million Downloads Later © 2015 Flipps Media Inc. Confidential.
- 2. TV EXPERIENCE SUCKS for on-demand video
- 4. Multi $B market of DUCT TAPE SOLUTIONS
- 5. WHY NOT? Any big screen No hassle Great UI
- 6. A mobile app to easily project digital content onto a TV using only a phone No boxes No dongles No cables No TV apps
- 8. FLIPPS INCEPTION …or the story of a geeky project
- 9. PEOPLE love Flipps INDUSTRY at a tipping point WE scale like an app
- 10. PEOPLE love Flipps INDUSTRY at a tipping point WE scale like an app *Consumer preferences always determine the winner
- 11. 100% WORD OF MOUTH MARKETING 10M+ INSTALLS 0 M 2 M 4 M 6 M 8 M 10 M 12 M 14 M 100% organic100% organic
- 12. MORE & BETTER USER REVIEWS than HBO & Hulu #Userreviews
- 13. CONSISTENTLY DEEPENING THE RELATIONSHIP Week2retention Cohort 25% 30% 35% 40% 45% 50% 55% Jän Feb Mär Apr Mai Jun Jul Aug Sep Okt Nov Dez Core audience All users
- 14. FAST GROWING # REGISTERED ACCOUNTS 2014 accounts only 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 15. PEOPLE love Flipps INDUSTRY at a tipping point WE scale like an app *Creating a disruption opportunity
- 16. Smosh PewDiePie The Fine Bros 44% of US millennias’ TV viewing time is online and on-demand TOP 5 most influential figures among teenagers are all YouTube (not Hollywood) celebrities DIGITAL CONTENT BECOMES MAINSTREAM
- 17. STRONG INBOUND PARTNER ACQUISITIONCONTENT PARTNERS
- 18. FAST GROWING CONTENT LIBRARY 180 channels, 8,000 movies, 400 series Hoursofvideo 25,000 35,000 45,000 55,000 65,000 75,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 19. HIGHLY MONETIZIBLE AUDIENCE 0% 5% 10% 15% 20% United States Germany United Kingdom Spain Brazil … 0% 5% 10% 15% 20% 25% 30% 35% 10-20 20-30 30-40 40-50 50+ Male – 82% Female – 18% -60% -40% -20% 0% 20% 40% 60% $ 10K - 30K $ 30K - 60K $ 60K - 90K $ 90K - 120K $ 120K - 150K $ 150K - 180K $ 180K - 210K
- 20. PEOPLE love Flipps INDUSTRY at a tipping point WE scale like an app *Because we’re an app
- 21. GLOBAL TV DISTRIBUTION COMPANY that scales like an app
- 22. No capital expenditures No setup and onboarding costs Bringing cloud model to TV VS
- 23. Hundreds $/user for user acquisition $1-2/user with paid acquisitionVS
- 24. iTunes, Google Play, Amazon Appstore VS
- 25. FASTER USER ADOPTION THAN COMPETITORS with a fraction (1%) of their budget 0 M 5 M 10 M 15 M 20 M 25 M 1 2 3 4 5 6 7 Roku Apple TV Chromecast Flipps Years since launch Users
- 26. 250,000,000 SUPPORTED TV 5,000 FIELD-TESTED MODELS 90% of US digital video viewers will have a CTV by 2018 MORE SUPPORTED TV SCREENS than any competitor
- 27. 250,000,000 SUPPORTED TV SCREENS 2 GRANTED US PATENTS 60+ CONTENT PARTNERS 150+ CHANNELS 10,000,000+ INSTALLS 4X AVERAGE MEDIA APP RETENTION 100,000+ USER REVIEWS TECHNOLOGY AUDIENCE CONTENT ENGAGEMENT
- 28. Make TV Magical JOIN THE EVOLUTION OF TV