The document discusses the rise of over-the-top (OTT) platforms and the growing OTT market in India. Some key points: - People now spend 40+ minutes per day watching content on OTT platforms like Netflix, Hotstar, and others. - The online video market in India is one of the largest growing markets and by 2023, average time spent on OTT platforms will increase to 70 minutes per day. - Younger people aged 25-37 spend more time on OTT platforms than older age groups like 37-60. - The trends show people are cutting cable/DTH as OTT platform usage and digital advertising on these platforms rises.