The document discusses online video advertising in the UK. It notes that over 15 million people in the UK watch online videos, watching an average of 17 hours per month. New video ad formats for online video are introduced, including pre-roll ads and pre-roll overlays. Research is presented comparing the effectiveness of long form versus short form video ads, as well as the incremental reach that can be achieved by combining online video and television advertising.
1Finity Final Presentation (Light Version)Vincent Ledoux
This is the presentation of my eMBA thesis defence (June 2016).
eMBA "Leading Innovation in a Digital World" at Mines-Telecom-Institute.
How a traditional French TV channel could find a new growth driver following viewer’s expectation.
This is an abridged version of an assignment completed through study for an MBA.
This report provides an evaluation of the expanded marketing mix for the WWE Network. The evaluation leads to recommendations to enhance the current marketing strategies, including introducing additional line items, new promotional channels, and the need for strategic partnerships.
Ross Faulkner – Creative Solutions Controller, ITV
Ross joined ITV in 2008 as a Creative Solutions Controller. Prior to this Ross has had roles as a Senior Strategists at Naked Communications, an Insight Manager at Coca Cola Enterprises & a Media Manager at OMD UK. Ross works with media, communications & creative agencies to develop & implement broader creative and multi-platform solutions. Ross will give us an insight into how ITV are bringing big live-viewing events to life on multiple platforms beyond the broadcast.
Amagimix, India's larget TV advertising network, explains 5 reasons to advertise on TV with Amagimix. One of the reasons is geo targeting TV ads, which is possible only with Amagimix.
In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.
1Finity Final Presentation (Light Version)Vincent Ledoux
This is the presentation of my eMBA thesis defence (June 2016).
eMBA "Leading Innovation in a Digital World" at Mines-Telecom-Institute.
How a traditional French TV channel could find a new growth driver following viewer’s expectation.
This is an abridged version of an assignment completed through study for an MBA.
This report provides an evaluation of the expanded marketing mix for the WWE Network. The evaluation leads to recommendations to enhance the current marketing strategies, including introducing additional line items, new promotional channels, and the need for strategic partnerships.
Ross Faulkner – Creative Solutions Controller, ITV
Ross joined ITV in 2008 as a Creative Solutions Controller. Prior to this Ross has had roles as a Senior Strategists at Naked Communications, an Insight Manager at Coca Cola Enterprises & a Media Manager at OMD UK. Ross works with media, communications & creative agencies to develop & implement broader creative and multi-platform solutions. Ross will give us an insight into how ITV are bringing big live-viewing events to life on multiple platforms beyond the broadcast.
Amagimix, India's larget TV advertising network, explains 5 reasons to advertise on TV with Amagimix. One of the reasons is geo targeting TV ads, which is possible only with Amagimix.
In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
Calcular el R.O.I. de las campañas de branded contentCabbage Head
Ya podemos medir los resultados de las campañas de Branded Content.
En Global Living Brands, como miembros fundadores de la BRANDED CONTENT AND MARKETING ASSOCIATION y partícipes en el desarrollo del CONTENT MONITOR, incorporamos esta potente herramienta de análisis de resultados en nuestros proyectos.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
TV advertising and digital video ads work better together because they reinforce each other at different parts of the consumers' purchase journeys. Here's the in-depth data that supports these points.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Similar to Web tv initiative pres 09th feb 2011 (20)
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
4. Over 15 million people Online Video in the UK: Understanding the Potential In the UK are going to watch 200 million videos Today Source: Comscore Video Matrix: December 2010 UK date
5. Over 35 million people Online Video in the UK: Video is Here and Now Are going to watch an average 17 hours of online video each This Month Source: Comscore Video Matrix: December 2010 UK date
6. What Are People Watching Source: Comscore Video Matrix: December 2010 UK date
18. Long Form Vs Short Form “Debate” Top 20 Sites (Professional Content) Average Time Per Video Comscore: Videometrix Oct 2009 Non Broadcast = 65% of Top 20. BBC is the only Terrestrial station to feature in ranking Average 4.4 Minutes
33. Pre Roll Mobile In early discussion with our publishers to roll out a mobile offering
34. Travel Weather Business Food Science Entertainment Automotive Horoscopes Syndicated Channels Pipeline
35.
36.
Editor's Notes
SS
Online Video spend has seen massive growth in UK over the last few years And I think it’s important to understand it’s current potential for advertisers In terms of numbers and scale over 15 million people will watch 200 million videos today in the UK
It’s also worth bearing in mind that video is very much hear and now And offers great scale and reach to your advertisers with over 35 million people currently viewing over 17 hours of video a month
In terms of what consumers of VOD are watching The top 10 most viewed sites are formed from a mixture of both professionally produced and User Generated content. And from Web TV’s point of view we have access to 6 out of the top 10 sites via our network. All of which are professionally produced premium content.
as well as those 6 publishers in the top 10 we are the exclusive 3 rd party publisher for all of these publishers of which are investing heavily in content.
No surprise that consumers appetite in VOD is reflected in advertising investment – with a 28% increase in the last 2 years and this trend is set to continue.
in terms of whose driving this investment Well it’s more or less everyone We average circa 80-90 campaigns a month
To date traditional pre-roll format has been the most common which is basically running brand campaigns with relevant content on relevant web sites to reach and engage with your brands target audience have got a very quick show reel to demonstrate this
Web TV recognise a need for new innovative new formats and a format that is exclusive is to web tv, and is something we own the tech for is pre roll IMPACT.
Vevo video
Ability to engage with user effectively after pre-roll Overlay vs traditional pre-rolls (Saab)
SS
AK Many traditional TV advertisers only want to advertise on Broadcaster VOD services In fact despite long form content available across numerous platforms av length of video watched – 4.4 minutes ITV X Factor – mainly short form clips Short form = PC VOD Long form = TV VOD
Overall the pre-roll campaign has cut through well, raising awareness of the campaign Increases in consideration are above the average achieved by pre-roll campaigns Positive increases in consideration and perceptions of the brand have come mainly from those outside of the key target age group However, the brand has a very strong existing positioning amongst it’s competitors for the target 16-34yr old group, which has been maintained by the campaign Web TV was the most successful placement for the pre-roll campaign, with Bauer driving the majority of this positive response The pre-rolls successfully achieved significant awareness increases after only a single exposure, whilst persuasion measures were strongest after a couple of exposures Strong branding of the ads will have helped the cut through at low frequency Creative feedback on the ads was strong, although the “George” ad was the strongest performer
Opportunity to watch VOD far more readily available UGC/Networks investing in Broadcaster content – all showing the same C4, BBC archive All Broadcasters now have catch up TV services Video only destinations Traditional UGC platforms and social networks syndicating broadcaster content Most magazine and newspaper sites have video sections Portals investing in content – Premiership Highlights
Traditional TV: We ask respondents about their TV viewing habits in detail and then overlay this on the spot plan to produce a ‘Frequency of Potential Exposure’ figure used to calculate reach and frequency. The timing of the interview in relation to the campaign is also factored in. Web TV: Cookies are placed on responents’ computers which are then read when they take the survey and stored as exposure data – we use these to create FOPEs for online – or in this case specifically Web TV.
Spend figures are from Mindshare X campaign. They’re the portion of the Total TV+WebTV spend allocated to each. Reach is Total reach (not discreet) of each media as a proportion of the sum of the 2 figures – this is in order to share out the ‘exposed to both’ groups in order to make a direct comparison with spend.
89% of the total sample were exposed to any of the TV ads 9% to any of the Web TV ads 10% Were not exposed to any ads (rounding means these don’t add up to 100 but the figure tally) 81% exposed to Traditional TV and NOT Web TV 1% Web TV and NOT Traditional TV 8% Exposed to both (View in slideshow for animation)
Now going back to the reach of the campaign, when we create this chart looking just at the light TV viewer group we see lower exposure to TV and higher discreet exposure to Web TV – i.e. More people who have been exposed to the campaign only through the Web TV placement of the ad. There are also a higher number of those not exposed – highlighting the difficulty in reaching these people.