Key Trends presentation on the EU audiovisual market. Pay TV, commercial TV, public TV and Home Entertainment and their evolution the past 5 years. SVOD and TVOD and the impact of digital business models on the traditional EU TV market.
Audiovisual markets in the European Union - Video sharing platforms and their...Christian Grece
The audiovisual market in the EU is evolving as viewing habits change, especially among younger generations. While revenues for paid audiovisual services are growing, free online viewing is increasing and challenging television. Advertising spending is shifting online to follow audiences. Online video sharing platforms like YouTube and Facebook now capture over half of global online video advertising revenues, competing with television for ad budgets. Younger viewers in particular are consuming more content online and on mobile devices. This has implications for traditional audiovisual players and their ability to reach audiences and adapt to the new landscape. A few major online video platforms have become a "discovery oligopoly" for audiovisual content online, potentially influencing how people access information, entertainment and education in the future.
Faangs session - FAANGs ain't what they used to beChristian Grece
Presentation on the impact of @Facebook Apple Amazon Netflix Google Youtube on the media ecosystem - SVOD and online advertising, business models. UK and Europe
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
The document discusses various topics related to changes in the television industry, including the rise of over-the-top (OTT) content delivery and its impact on both consumers and industry players. It also covers the need for television operators to improve their content discovery and guide experiences given that poor discovery can drive viewers to other sources. Additionally, the document examines challenges and opportunities around implementing 4K/ultra HD television strategies.
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
Television in Europe. ITMedia Annual Report 2013Augusto Preta
This document provides a summary of television market trends in Western Europe based on data from 2012. It finds that while the overall TV market continues to grow, advertising revenues declined in most major countries due to audience fragmentation across numerous channels. Pay TV and multi-channel packages continue expanding and now make up over half of market revenues. Digital TV penetration reached over 90% across Western Europe led by digital terrestrial television. Internet-based viewing is on the rise with over 60% of internet users watching some TV online, representing a challenge and opportunity for broadcasters.
Social Telly: Television & Social Media by Vincent LetangChinwag
This document discusses the relationship between television and social media. It makes three key points:
1) Television is moving towards more social and interactive features as advertisers demand new ways to engage audiences, but traditional TV players want to maintain control over this evolution.
2) Online advertising has already surpassed television advertising in some markets, challenging the traditional TV business model.
3) New technologies like connected TVs, tablets, and digital video recorders are creating opportunities for more targeted and interactive forms of television advertising.
We have finalized our findings from our survey and interviews that we conducted over the past few months with industry players and experts all around the world. Some key trends have emerged:
Cable & Satellite are the dominant infrastructure but satellite might loosing ground
Mobile TV is the new way of distributing TV content and will see strong growth
Social Media integration is key to growth for both content and distribution infrastructure
A new external player will eventually enter the market and disrupt the industry
Sports remains the most thought after content but new market segments will be targeted: families and elder citizen
Significant difference in mature and developing markets when it comes to TV consumption
Audiovisual markets in the European Union - Video sharing platforms and their...Christian Grece
The audiovisual market in the EU is evolving as viewing habits change, especially among younger generations. While revenues for paid audiovisual services are growing, free online viewing is increasing and challenging television. Advertising spending is shifting online to follow audiences. Online video sharing platforms like YouTube and Facebook now capture over half of global online video advertising revenues, competing with television for ad budgets. Younger viewers in particular are consuming more content online and on mobile devices. This has implications for traditional audiovisual players and their ability to reach audiences and adapt to the new landscape. A few major online video platforms have become a "discovery oligopoly" for audiovisual content online, potentially influencing how people access information, entertainment and education in the future.
Faangs session - FAANGs ain't what they used to beChristian Grece
Presentation on the impact of @Facebook Apple Amazon Netflix Google Youtube on the media ecosystem - SVOD and online advertising, business models. UK and Europe
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
The document discusses various topics related to changes in the television industry, including the rise of over-the-top (OTT) content delivery and its impact on both consumers and industry players. It also covers the need for television operators to improve their content discovery and guide experiences given that poor discovery can drive viewers to other sources. Additionally, the document examines challenges and opportunities around implementing 4K/ultra HD television strategies.
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
Television in Europe. ITMedia Annual Report 2013Augusto Preta
This document provides a summary of television market trends in Western Europe based on data from 2012. It finds that while the overall TV market continues to grow, advertising revenues declined in most major countries due to audience fragmentation across numerous channels. Pay TV and multi-channel packages continue expanding and now make up over half of market revenues. Digital TV penetration reached over 90% across Western Europe led by digital terrestrial television. Internet-based viewing is on the rise with over 60% of internet users watching some TV online, representing a challenge and opportunity for broadcasters.
Social Telly: Television & Social Media by Vincent LetangChinwag
This document discusses the relationship between television and social media. It makes three key points:
1) Television is moving towards more social and interactive features as advertisers demand new ways to engage audiences, but traditional TV players want to maintain control over this evolution.
2) Online advertising has already surpassed television advertising in some markets, challenging the traditional TV business model.
3) New technologies like connected TVs, tablets, and digital video recorders are creating opportunities for more targeted and interactive forms of television advertising.
We have finalized our findings from our survey and interviews that we conducted over the past few months with industry players and experts all around the world. Some key trends have emerged:
Cable & Satellite are the dominant infrastructure but satellite might loosing ground
Mobile TV is the new way of distributing TV content and will see strong growth
Social Media integration is key to growth for both content and distribution infrastructure
A new external player will eventually enter the market and disrupt the industry
Sports remains the most thought after content but new market segments will be targeted: families and elder citizen
Significant difference in mature and developing markets when it comes to TV consumption
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...IDATE DigiWorld
The document discusses trends in television and video viewing habits based on survey data. It finds:
1) Younger viewers are spending more time watching video on smartphones, with the share of viewing on these devices rapidly increasing year-over-year.
2) Streaming video services like Netflix, Hulu and Amazon Prime are growing significantly in subscribers in both the US and UK, while pay-TV subscriptions are declining or stagnating.
3) Popular YouTube channels are gaining as many subscribers as major pay-TV providers in France, indicating a shift to user-generated over subscription content.
4) Production costs are much lower for short-form web series compared to television, but television still generates substantially more advertising
DWS15 - TV & Video Forum - From Live TV to OTT IDATE DigiWorld
The document discusses the shift from traditional live TV to over-the-top (OTT) video services. It notes that 35% of TV and video viewing is now on-demand, with over half of consumers watching streamed content daily. Consumers now spend 6 hours per week streaming TV shows, programs, and movies on services like Netflix. Mobile viewing of video has also increased dramatically, with the average time spent watching on phones up 3 hours per week. This shift represents an inexorable change for traditional broadcasters and cable TV companies towards online streaming models.
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
Regionalni panel IZAZOV 2016 - Stanje na tržištu Bosne i Hercegovine, Elvin ...Marketing mreža
Bosnia & Herzegovina has a population of 3.8 million with a GDP of $37.966 billion and unemployment rate of 27.5%. The country consists of the Federation of Bosnia and Herzegovina, Republika Srpska, and Brčko District. TV has the largest share of media investments, though internet investments are growing. Facebook is the dominant social network with 1.6 million users, over 36% of the population. The top advertisers in 2014-2015 were Proton system, Agrokor, and Beiersdorf. Pharmaceuticals and food are the top sectors for advertising. Smartphones are the most popular device for accessing the internet and performing various activities.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
StreamKey empowers the world’s top brands reaching their most valuable target audience across TV and digital video with wide range of inventory coverage around the globe.
Using our unique optimization and targeting technology we helps advertisers, publishers and content owners to optimize their profits and performance on any connected device.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
The document argues that TV remains an effective and popular medium. It provides evidence that TV viewing hours have remained steady for 15 years, TV is constantly on consumers' minds, and TV amplifies other media by driving traffic online. The document also shows that TV advertising leads to immediate sales uplifts and long-term brand value through increased awareness, fame, and emotional associations.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
Introduction of Btv media for advertisement.
Btv supports audience targeting you want.
We have DMP for audience targeting and you can meet your customers on IPTV in Korea.
We have about 4 million household information.
1. The document compares several major OTT video services including Netflix, Amazon Prime, iTunes, Hulu, and YouTube. It discusses their positioning in the market, content catalogs, pricing models, users/usage, revenues, device availability, and international presence.
2. Content acquisition is key for OTT services given the competitive landscape. Transactional VOD services like iTunes and Amazon VOD are welcomed by studios as an additional sales channel. SVOD services must spend heavily on exclusive content through output deals to attract subscribers willing to pay monthly fees. Hulu has an advantage through content owner stakes but faces challenges as owners strike deals with pay TV providers.
3. Technical challenges include navigating the fragmentation of connected devices
How OTT video platforms impact the traditional French audiovisual value chain?Houria Tair
The document discusses how over-the-top (OTT) video platforms are impacting the traditional French audiovisual value chain. It shows the evolution from a traditional view of right holders, creators, content aggregators, networks, and device manufacturers to new models where device manufacturers are extending into content aggregation and new internet integrators are extending into content creation. It outlines challenges faced by each group, including creators & right holders developing their own distribution platforms; OTT providers focusing on exclusive content delivery; content aggregators maintaining control of content amid proliferation; pay TV and telco combining linear TV and OTT; and TV manufacturers transitioning to service-centric models.
According to eMarketer, as of 2019, there are over 182 million OTT subscribers in the United States, that’s more than half of the country’s population.
Fact:
Ericsson ConsumerLab: TV & Media report 2016 - PresentationEricsson
This document provides an overview of findings from Ericsson ConsumerLab's annual TV and media research. Some key findings include:
1) Consumers in the US spend 45% more time choosing content on video-on-demand (VOD) services than linear TV, yet are more satisfied with content discovery on VOD.
2) Consumer spending on VOD services in the US has increased over 60% in just a few years, though paid linear TV still accounts for half of average household media spending.
3) Total TV and video viewing time is increasing through massive growth in mobile viewing, with global consumers increasing mobile viewing by 4 hours/week since 2012.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
Modern Times Group is a leading entertainment company that shapes the future of entertainment through content, digital services, and geographic expansion. It has a successful track record of growth and is well-positioned for continued future success. MTG has a unique platform as an integrated and diversified entertainment provider across TV, digital, and emerging markets. It will continue to invest in content, digital growth, and geographic expansion to create long-term value.
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...IDATE DigiWorld
The document discusses trends in television and video viewing habits based on survey data. It finds:
1) Younger viewers are spending more time watching video on smartphones, with the share of viewing on these devices rapidly increasing year-over-year.
2) Streaming video services like Netflix, Hulu and Amazon Prime are growing significantly in subscribers in both the US and UK, while pay-TV subscriptions are declining or stagnating.
3) Popular YouTube channels are gaining as many subscribers as major pay-TV providers in France, indicating a shift to user-generated over subscription content.
4) Production costs are much lower for short-form web series compared to television, but television still generates substantially more advertising
DWS15 - TV & Video Forum - From Live TV to OTT IDATE DigiWorld
The document discusses the shift from traditional live TV to over-the-top (OTT) video services. It notes that 35% of TV and video viewing is now on-demand, with over half of consumers watching streamed content daily. Consumers now spend 6 hours per week streaming TV shows, programs, and movies on services like Netflix. Mobile viewing of video has also increased dramatically, with the average time spent watching on phones up 3 hours per week. This shift represents an inexorable change for traditional broadcasters and cable TV companies towards online streaming models.
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
Regionalni panel IZAZOV 2016 - Stanje na tržištu Bosne i Hercegovine, Elvin ...Marketing mreža
Bosnia & Herzegovina has a population of 3.8 million with a GDP of $37.966 billion and unemployment rate of 27.5%. The country consists of the Federation of Bosnia and Herzegovina, Republika Srpska, and Brčko District. TV has the largest share of media investments, though internet investments are growing. Facebook is the dominant social network with 1.6 million users, over 36% of the population. The top advertisers in 2014-2015 were Proton system, Agrokor, and Beiersdorf. Pharmaceuticals and food are the top sectors for advertising. Smartphones are the most popular device for accessing the internet and performing various activities.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
StreamKey empowers the world’s top brands reaching their most valuable target audience across TV and digital video with wide range of inventory coverage around the globe.
Using our unique optimization and targeting technology we helps advertisers, publishers and content owners to optimize their profits and performance on any connected device.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
The document argues that TV remains an effective and popular medium. It provides evidence that TV viewing hours have remained steady for 15 years, TV is constantly on consumers' minds, and TV amplifies other media by driving traffic online. The document also shows that TV advertising leads to immediate sales uplifts and long-term brand value through increased awareness, fame, and emotional associations.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
Introduction of Btv media for advertisement.
Btv supports audience targeting you want.
We have DMP for audience targeting and you can meet your customers on IPTV in Korea.
We have about 4 million household information.
1. The document compares several major OTT video services including Netflix, Amazon Prime, iTunes, Hulu, and YouTube. It discusses their positioning in the market, content catalogs, pricing models, users/usage, revenues, device availability, and international presence.
2. Content acquisition is key for OTT services given the competitive landscape. Transactional VOD services like iTunes and Amazon VOD are welcomed by studios as an additional sales channel. SVOD services must spend heavily on exclusive content through output deals to attract subscribers willing to pay monthly fees. Hulu has an advantage through content owner stakes but faces challenges as owners strike deals with pay TV providers.
3. Technical challenges include navigating the fragmentation of connected devices
How OTT video platforms impact the traditional French audiovisual value chain?Houria Tair
The document discusses how over-the-top (OTT) video platforms are impacting the traditional French audiovisual value chain. It shows the evolution from a traditional view of right holders, creators, content aggregators, networks, and device manufacturers to new models where device manufacturers are extending into content aggregation and new internet integrators are extending into content creation. It outlines challenges faced by each group, including creators & right holders developing their own distribution platforms; OTT providers focusing on exclusive content delivery; content aggregators maintaining control of content amid proliferation; pay TV and telco combining linear TV and OTT; and TV manufacturers transitioning to service-centric models.
According to eMarketer, as of 2019, there are over 182 million OTT subscribers in the United States, that’s more than half of the country’s population.
Fact:
Ericsson ConsumerLab: TV & Media report 2016 - PresentationEricsson
This document provides an overview of findings from Ericsson ConsumerLab's annual TV and media research. Some key findings include:
1) Consumers in the US spend 45% more time choosing content on video-on-demand (VOD) services than linear TV, yet are more satisfied with content discovery on VOD.
2) Consumer spending on VOD services in the US has increased over 60% in just a few years, though paid linear TV still accounts for half of average household media spending.
3) Total TV and video viewing time is increasing through massive growth in mobile viewing, with global consumers increasing mobile viewing by 4 hours/week since 2012.
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Whilst broadcast TV continued to command the lion’s share of media spend in all European markets, digital video investments
were at an all-time high.
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
Modern Times Group is a leading entertainment company that shapes the future of entertainment through content, digital services, and geographic expansion. It has a successful track record of growth and is well-positioned for continued future success. MTG has a unique platform as an integrated and diversified entertainment provider across TV, digital, and emerging markets. It will continue to invest in content, digital growth, and geographic expansion to create long-term value.
The document summarizes the findings of the 10th wave of the Televidente 2.0 report on video consumption trends among Spanish internet users. Key findings include:
1) Non-linear video consumption on platforms like YouTube, OTT services and TV channel apps is increasing, while consumption of linear TV on DTT is decreasing.
2) IPTV is losing relevance for linear channel consumption and subscriber motivation, while on-demand content on IPTV and OTT platforms is gaining popularity.
3) Around half of Spanish internet users now pay for an IPTV or OTT video service, and many have subscriptions to both.
Modern Times Group (MTG) is a leading international digital entertainment company focused on shaping the future of entertainment. The document discusses MTG's successful track record over the past 10 years of 27% average return on capital employed and 17% total shareholder return compound annual growth rate. It outlines MTG's strategy of continued growth in content, digital services, and geographic expansion. MTG has a unique platform as a decentralized company with strong positions in television, online video, and mobile across Scandinavia, Central and Eastern Europe, and Africa.
The document provides an overview of Modern Times Group's (MTG) performance in the first quarter of 2014. Key points include:
- Sales grew 13% at constant exchange rates and 5% organically, driven by growth in free-TV Scandinavia, pay-TV Nordic, and content production.
- Profits grew year-over-year for pay-TV Nordic for the first time in two years, though overall profitability was impacted by investments, seasonality, and currency effects.
- MTG merged Viaplay and MTGx to create a leading digital entertainment platform, and continued expanding its content production business through acquisitions and organic growth.
Modern Times Group (MTG) is a leading European entertainment company that has grown significantly over 25 years. It operates 32 free-TV channels in 10 countries and pay-TV platforms in 9 countries, reaching over 90 million households. MTG has delivered 10% annual sales growth and 24% EBIT growth through a balanced and diversified revenue mix across advertising, subscription and other sources. It continues to invest in content, digital platforms like Viaplay, and geographical expansion to drive further growth and shareholder returns.
The Evolving Broadcast Sector (Review Report)Gonzalo Martín
The document provides an overview of developments in the digital television sector in Europe and the US between 2005-2010. It finds that:
1) Digital TV markets are expected to show strong growth across Europe and the US, with Europe overtaking the US in total digital households by 2006.
2) IPTV is poised to increase competition in the digital TV sector and spur new services.
3) Ongoing consolidation in the industry will continue shaping market dynamics.
Individual country markets will see varying rates of growth in digital penetration over this period, with the UK achieving 95% by 2010 and Germany reaching around 50%.
Mapping public service broadcasting- Gilles FontaineGIlles Fontaine
This document summarizes data from MAVISE about public service broadcasting in Europe. Some key points:
- Public service broadcasters edit 14% of European TV channels but have a greater presence on digital terrestrial television at 20%.
- They produce the vast majority (867) of regional/local channels along with some national (307) and international (145) channels.
- Their audience market shares vary significantly between countries and have been impacted by increased competition and audience fragmentation.
- Public service broadcasters are funded in very different ways across Europe, with public funding accounting for an average of 77% of revenues.
- They capture about one third of total audiovisual sector revenues on average across Europe.
- For on
La trattazione del dott. Lezzi si focalizza sul contributo, dato dalla società Accenture a Telecom Italia, nell’implementazione di strategie e azioni operative per competere negli scenari futuri delle telecomunicazioni (in particolare della TV Digitale e della IP Television).
EU: Television Receivers - Market Report. Analysis And Forecast To 2020IndexBox Marketing
IndexBox Marketing has just published its report: “EU: Television Receivers - Market Report. Analysis And Forecast To 2020”. This report focuses on the EU television receiver market, providing a comprehensive analysis and the most recent data on its market size and volume, EU trade, price dynamics, domestic production, and turnover in the industry. The market trends section reveals the main issues and uncertainties concerning the industry, while the medium-term outlook uncovers market prospects. The attractivity index (IB Index) summarizes the source of existing opportunities as they appear in this market, as well as an interpretation of the trade figures.
Moldova media landscape '16 17 forecastDorel SAMOILA
- The Moldovan economy saw GDP growth of 2% in 2016 and is forecast to grow 3.8% in 2017. Exports increased in the second half of 2016 while the exchange rate remained stable.
- Inflation has returned to normal levels around 4% and consumer spending increased 10% in 2016, led by increased spending on food.
- The Moldovan advertising market saw slight growth in 2017 fueled primarily by a 15% increase in digital advertising, while TV, radio, print, and outdoor saw little to no growth. TV remains the largest segment at around 50% of total advertising spending.
This document summarizes the IAB Adex Benchmark 2012 study on the European online advertising market. It found that the total value of the European online ad market in 2012 was €24.3 billion, an 11.5% increase from 2011. Search advertising continued to be the largest format with 48.8% of total online ad revenues, though display and classifieds/directories also saw growth. The top 5 European markets (UK, Germany, France, Russia, and Italy) accounted for over 69% of total online ad spend. The report also examined growth trends by country and format, the rise of mobile and video advertising, and projected continued growth in online advertising driven by new devices and platforms.
2012 AdEx Benchmark Araştırma SonuçlarıYasin Güler
This document summarizes findings from the IAB Adex Benchmark 2012 study on the European online advertising market. It finds that the overall value of the European online ad market in 2012 was €24.3 billion, with online advertising growing 11.5% while experiencing less volatility than other media during economic uncertainty. Search remained the largest format but display and classifieds/directories also saw strong growth. The top markets like UK, Germany, and France contributed nearly half of total online ad revenue in Europe.
This document summarizes the IAB Adex Benchmark 2012 study on the European online advertising market. It found that the total value of the European online ad market in 2012 was €24.3 billion, an 11.5% increase from 2011. Search advertising continued to be the largest format with 48.8% of total online ad revenues, though display and classifieds/directories also saw growth. The top 5 European markets (UK, Germany, France, Spain, Italy) accounted for over two-thirds of total online ad spend. Growth was strongest in Central and Eastern European countries but many Western European countries also saw sustained high growth rates. The report predicts future growth will be driven by increases in mobile, video, and real-
This document summarizes the findings of the IAB Adex Benchmark 2012 study on the European online advertising market. It found that the total value of the European online ad market in 2012 was €24.3 billion, an 11.5% increase from 2011. Search advertising continued to be the largest format with 48.8% of total online ad revenues, though display and classifieds/directories also saw strong growth. Mobile revenues remain a small percentage of total online but are growing significantly. The outlook suggests continued growth in online advertising driven by expanding access to fixed and mobile internet across devices.
This document summarizes the findings of the IAB Adex Benchmark 2012 study on the European online advertising market. It found that the total value of the European online ad market in 2012 was €24.3 billion, an 11.5% increase from 2011. Search advertising continued to be the largest format with 48.8% of total online ad revenues, though display and classifieds/directories also saw strong growth. Mobile revenues remain a small percentage of total online but are growing significantly. The outlook suggests continued growth in online advertising driven by expanding access to fixed and mobile internet across devices.
Freewheel is a company that provides content production, distribution, and advertising solutions for cable television. It has over 1,700 employees and delivered over 300 billion premium video impressions in 2022. Traditional TV viewing has declined globally since 2019, but TV remains the most popular way to watch premium video content. More marketing budgets are shifting to addressable advertising campaigns. Addressable TV allows for targeted advertising by dynamically inserting different ads into the same linear broadcast for different households, enabling better reach, targeting, and measurement than traditional linear TV. It provides benefits for both buyers and sellers of advertising. Addressable TV is growing rapidly in Europe and took off in France in 2022. Experience from mature addressable TV markets shows it can increase viewer
A study on the Indian Media & Entertainment IndustryDivya Liz George
The Indian media and entertainment industry is the third largest in the world, generating around $19 billion in revenue annually. Television is the largest segment, holding around 45% of the market. Other major segments include print, films, radio, music, and digital advertising. All segments have seen strong growth rates over the past few years and total industry revenues are expected to grow at a 13% CAGR to cross $1.9 trillion by 2020. However, the industry faces challenges from issues like piracy, rising costs, and adapting to new digital platforms and technologies.
Motion Picture Capital - Why invest in film & TVBrian Boyd
The global filmed entertainment market has experienced significant growth in recent years. The box office grew to $35.9 billion in 2013, with international box office reaching $25 billion, a 33% increase since 2008. New revenue streams like streaming services and video on demand are contributing to dramatic growth in the electronic home video market, which is forecast to rise from $13.2 billion in 2013 to $32.7 billion by 2018. Major markets like China and India are also expanding rapidly. The film and TV industries provide opportunities for investors through a blended investment strategy that can manage risk while allowing for potential upside.
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Overview
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Power Grid Model
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Key Trends in the European Audiovisual Market
1. Key Trends from the
Audiovisual Markets and Regulation
Strasbourg, 16.3.2017
#KeyTrends2017
WIFI – COE-Guest
Christian Grece -Analyst
2. Key Trends in the Audiovisual Market
Strasbourg, 16.3.2017
#KeyTrends2017
WIFI – COE-Guest
Christian Grece
On-demand and TV Analyst
3. The EU audiovisual market in 2011-2015
0
20
40
60
80
100
2011
2012
2013
2014
2015
24,8
Public funding
25,9
28,9
Advertising TV
30,8
30,5
Pay TV
34,6
7,4
DVD/Blu-ray
4,9
Public funding Ad TV Pay-TV SVOD TVOD DVD/Blu-ray
OBS, Warc, IHS,
Ampere Analysis
EUR 92,2 billion
EUR 99,1 billion
CAGR +1,8%
Overall slight market growth (except physical video)
So, is everything healthy on the EU AV market?
TVOD EUR 1,2
SVOD EUR 1,7
TVOD EUR 0,6
SVOD EUR 0,03
4. TV viewing – Evolution 2013-2015
in minutes, linear and catch-up TV viewing, all individuals 4 years and Young adults
19 18
12 11 11
6
3 3 2 1 1 1
-2 -2 -2 -3 -3
-5 -5 -6 -7 -7 -7
-12
-15 -16
-20
-15
-10
-5
0
5
10
15
20
25
PL GR LV SI HR BG CY AT DE CZ SK EE FR IE BE FI HU SE NL LT ES IT DK RO PT GB
All individuals (4+)
EurodataTV Worldwide
24
12
5 3 2
-4
-7 -7 -8 -10 -12 -12 -13 -14 -14 -15 -16 -16 -17
-20 -21 -23 -24
-27 -28
-33
-40
-30
-20
-10
0
10
20
30
CY SI PL AT CZ LV SK LT GR DE FI HU BG HR SE ES FR IE BE IT NL PT GB EE DK RO
Young adults
Different definition by country
5. Challenges facing the ecosystem
• Linear TV viewing: Viewing time of younger generations is falling
Audience fragmentation but total time spend with media is increasing
• Pay TV: overall revenues growth but subscribers gains?
Co-existence with SVOD services (for now?) for pay TV distributors
Importance of Live events, Sports and premium content for pay TV business model
• Advertising TV: increasingly challenged by online advertising
Shift from mass advertising to individualised & targeted advertising
• Public funding: Pressure on public budgets
Audience fragmentation + loss of public audience market share
• Home entertainment: Massive decline in value as consumption shifts to the online space
Consumers’ preferences shift to access over ownership
Losses on the physical market not compensated by TVOD revenues
6. Pay TV: Total revenues still growing….
2011
2012
2013
2014
2015
CABLE
10,4
CABLE
CABLE
10,7
SAT
14,8 SAT
SAT
16,3
IPTV
3,8 IPTV IPTV
6.2
Pay DTT 1.5 Pay DTT
Pay DTT 1.4
EUR 30,4 billion
EUR 34,6 billion
Ampere Analysis
7. …but subscribers growth mainly comes from IPTV (telcos)
Pay TV subscriber yearly growth rates 2012-2015, in %
CABLE
-1.0%
CABLE
-1.1% CABLE
-2.8%
CABLE
-1.4%
SAT
2.3%
SAT
1.7%
SAT
2.6% SAT
0.9%
IPTV
12.8%
IPTV
10.2%
IPTV
12.6%
IPTV
9.7%
PAY DTT
-4.8%
PAY DTT
-10.1%
PAY DTT
-4.6%
PAY DTT
-1.9%
2012 2013 2014 2015
Without IPTV (telcos), pay TV lost 3 million subscribers between 2011 and 2015
Revenues growth no longer comes from linear pay TV services but additional digital
services (and broadband access for pay TV distributors)
Pay TV channels (not distributors) will have to adapt to new consumer expectations
Ampere Analysis
9. ..which could lead to a Netflix/Amazon oligopoly?
Who is going to capture SVOD revenues?
Forecast of W. Europe SVOD subs 2015-2021
millions of sub
Others
17,5
31,7%
Amazon
11,5
20,9%
Netflix
26,1
47,4%
Oligopoly 2021?
8.5 9.7 12.0
17.53.3 4.0
5.7
11.5
12.4
19.1
21.4
26.1
0
10
20
30
40
50
60
2015 2016 2017 2021
Others Amazon Netflix
W. Europe - Market share SVOD services 2021
% of total subs
Digital TV Research
10. Advertising TV: Growth in 2014 and 2015 but surpassed by online for the first time
at EU level
TV advertising revenues still below 2007 level, increased competition with online players for ad budgets
19.0
33.4
28.9
30.8
0
5
10
15
20
25
30
35
40
2011 2012 2013 2014 2015
EU 28 - Internet advertising EU 28 - TV advertising
15%
13%
14%
19%
-4%
5% 6%
-10%
-5%
0%
5%
10%
15%
20%
2012 2013 2014 2015
EU 28 - Internet advertising EU 28 - TV advertising
Warc
11. Looking closer at country-level, growth 2011-2015?
Compound annual growth rates 2011-2015 TV advertising, in %/year
17%
12%
10%
9% 8% 8% 8% 8%
3% 3% 3%
2% 2% 1%
0%
0%
-2% -2% -2% -2% -2% -2% -2% -3%
-3%
-5%
-6%
-10%
-15%
-10%
-5%
0%
5%
10%
15%
20%
SI HU BG MT AT SK PT GB DE EE IE LV PL GR BE LT NL SE RO FR HR CZ FI ES DK LU IT CY
Warc
8 EU markets strong
growth
representing ad
revenues of
EUR 10,9 billion in
2015
6 EU markets
moderate/stagnant growth
representing ad revenues
of EUR 6,7 billion in 2015
14 EU markets moderate/strong
decline
representing ad revenues of
EUR 13 billion in 2015
12. Public funding remains stagnant, at best
Evolution of EU Public funding in EUR million and yearly growth rates in %, 2011-2015
1.1%
1.9% 1.8%
24,791 25,075 24,936 25,419 25,888
0%
10%
20%
0
5,000
10,000
15,000
20,000
25,000
30,000
2011 2012 2013 2014 2015
-0,6%
13. Home Entertainment market revenues 2011-2015
Physical market disappearing,value loss not compensated by TVOD gains
7 427
DVD/Blu-ray
(Retail+Rental)
4 905
629
TVOD (Retail+Rental)
1 253
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
2011 2012 2013 2014 2015
Physical (Retail+Rent) TVOD (Retail+Rental)
Loss EUR -1,9 billon
-24% in 5 years
EUR 8 B
EUR 6,1 B
IHS, Ampere Analysis
14. - Audience fragmentation coupled to an increase in total media consumption
Towards an attention oligopoly?
Who will benefit from the shift of content consumption to the online space?
- Future of Discovery of content
Towards a ‘discovery’ oligopoly of a few platforms and services?
- Which companies will capture value created?
- Need of consolidation for EU players to compete with global platforms?
Reach, Scale and size matters in the online world
- Future of content financing?
Increased pressure on budgets & Increased competition for content acquisition
Outlook & Challenges