The document outlines Canoe's advancements in programmatic video on demand (VOD) and addressable TV advertising, detailing the integration of advertising into TV shows on various MVPD platforms. It highlights growth in VOD ad impressions from 2014 to 2019 and the launch of two programmatic marketplaces aimed at enhancing addressable TV solutions. Future plans include expanding capabilities to a broader audience and commercializing addressable TV for all Canoe network customers.

1. Update: Video on Demand (VOD)
New: Programmatic VOD
New: Addressable TV
Chris Pizzurro
SVP, Global Sales & Marketing

2. consumer picks TV program
from MVPDs’ VOD service
consumer watches TV program
consumer watches ads
inserted as ad breaks occur
before, during, and after the program
MVPD Enabled VOD Is
TV Networks and MVPDs inserting advertising into
TV Network’s shows on MVPDs VOD platforms
MVPD is a cable, telco, or satellite company
VOD Platforms include: traditional QAM set-top-box, IP set-top-
boxes,
tablets, laptops, and mobile phones

3. Quality TV Networks via Canoe
A&E, Lifetime, History, LMN, FYI, Viceland
AMC, WE, Sundance, IFC, BBC America, AMC Premiere
Fox
Discovery, American Heroes, Animal Planet, Destination
America, Discovery Family, Discovery Life, ID, OWN, Science
Channel, TLC, Velocity, Discovery en Espanol, Discovery
Familia, Cooking, DIY, Food, HGTV, Travel
Kabillion, Girls Rule
The CW
Hallmark Channel
Kartoon Channel!
Music Choice
ABC, Disney Jr., Freeform, Disney Channel, Disney
XD, , FX, FXX, FXM, Nat Geo, Nat Geo Wild
Bravo, E!, NBC, Oxygen, Sprout, Syfy, Telemundo, USA,
NBC Sports Net, NBC Universo, MSNBC, CNBC,
Golf Channel
TBS, TNT, Adult Swim, CNN, Cartoon Network, HLN,
Boomerang, truTV
Univision, Galavision, Unimas, Univision Deportes,
El Rey
CBS, Nick Jr., Nickelodeon, BET, BET Her, Paramount,
Pop, MTV, Showtime, VH1, Comedy Central, CMT, TV
Land
Starz, Starz Encore, MoviePlex
TV One
Epix
Reelz
Afrotainment

4. 38M Households; Coverage in 150 of the top 150 DMAs
= Canoe homes in DMA
= No Canoe homes in DMA
Additional Households may be available from select Programmers in addition
to the Canoe quality controlled Footprint. 57M in total.
MVPD VOD Scale via Canoe

5. MVPD VOD Scale via Canoe
national
tv networks
(FW or GAM)
ad agencies
advertisers
consumers consumers
local ad sales
canoe hub
(campaigns in, reporting out)
quality assurance
other
mvpds
consumers consumers
mvpd mvpd mvpd mvpd
consumers

6. ©2020 Canoe Ventures, LLC. All rights reserved.
Canoe VOD Ad Impressions Growth
Source: Canoe, Jan. 2014 – Dec 2019
2014 Through 2019 Growth
6.3
11.8
17.9
23.3
26
27.3
0
5
10
15
20
25
30
2014 2015 2016 2017 2018 2019

7. • Canoe is enabling 2 Programmatic
Marketplaces (SSPs) on our national footprint
with Pilots in Q4
• Freewheel Programmatic Marketplace for TV
Networks that use Freewheel
• Beachfront Marketplace for TV Networks that use
Google Ad Manager
Programmatic / Private Marketplace

8. Launched at Cannes 2019
Goal is to deliver a scalable and sustainable addressable
TV solution that maximizes the value of TV
Canoe is the technical enabler of the
On Addressability initiative

9. • In 2020, identify systems and processes that are required to
scale and commercialize On Addressability
• Enable both VOD and Linear addressable TV advertising on
two national TV Network’s inventory (AMC, Discovery),
utilizing different tech-stacks (FreeWheel & Google Ad
Manager), across three-distributors (Comcast, Cox, Charter)
On Addressability (OA) Pilot
Pilot Objectives

10. On Addressability (OA) Pilot
• Reach over 35M VOD and 23M Linear addressable-enabled
households
• Pilot Campaign Capabilities
– Addressable order can be one advertiser with multiple creatives
(SASO) or multiple advertisers (MASO)
– Privacy compliant data matching to create Addressable
Audience Segments (LiveRamp)
– Post-campaign Reporting
– Potential for third-party Attribution reporting
Implementation

11. On Addressability (OA) Pilot
• In 2021, commercialization and offer OA capability to every
current Canoe TV Network customer
• Continue to grow the OA footprint beyond Pilot distributors
• Continue to grow OA Audience Segment vendors
• Coordinate with other OA industry initiatives for ease of scale
• Enable cross-platform measurement vendors
Next Steps

12. Video on Demand (VOD)
Programmatic VOD
Addressable TV
Chris Pizzurro
SVP, Global Sales & Marketing
chris.pizzurro@canoeventures.com
917-828-7710