Armand Rousso success is the result of preparation, hard work, and learning experience of many years. He is a successful entrepreneur. Meaning of B2B Marketing. B2B (business-to-business) advertising is showcasing of items to organizations or different associations for use underway of merchandise, for use as a rule business operations, (for example, office supplies), or for resale to different purchasers, for example, a distributer pitching to a retailer.
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
Currently, small businesses are the backbone of the economy, which is proven economies of leading
countries - more than 20% of GDP - such a contribution comes from small businesses. It due to the fact that
small businesses are able to most fully satisfy consumer demand, it is more mobile, innovative, able to quickly
adapt to fluctuations market and the general economic situation in the country
Consumers satisfied with the store’s service quality are most likely to remain loyal. Service quality is being increasingly perceived as a tool to increase value for the consumer; as a means of positioning in a competitive environment to ensure consumer satisfaction, retention and patronage. Much of the attention focused on the service quality construct is attributable to the SERVQUAL instrument developed by Parasuraman, Zeithaml & Berry (1988) for measuring service quality.
Currently, small businesses are the backbone of the economy, which is proven economies of leading
countries - more than 20% of GDP - such a contribution comes from small businesses. It due to the fact that
small businesses are able to most fully satisfy consumer demand, it is more mobile, innovative, able to quickly
adapt to fluctuations market and the general economic situation in the country
Consumers satisfied with the store’s service quality are most likely to remain loyal. Service quality is being increasingly perceived as a tool to increase value for the consumer; as a means of positioning in a competitive environment to ensure consumer satisfaction, retention and patronage. Much of the attention focused on the service quality construct is attributable to the SERVQUAL instrument developed by Parasuraman, Zeithaml & Berry (1988) for measuring service quality.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
In this study, the relationship between reference marketing and brand reputation, which is an
important marketing tool for companies, with industrial customer behavior is examined. In addition, the
mediating role of brand reputation in the effect of referral marketing on behavioral intentions was investigated.
A sample size of 207 people was determined by using the "purposive sampling" method, one of the
nonprobability sampling methods. While evaluati
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. By the end of this chapter you will
understand:
1. The dynamic nature of the business marketing
environment and the basic similarities and
differences between consumer-goods and business
marketing
2. The underlying factors that influence the demand
for products and services bought by business and
organizational customers
3. The nature of buyer-seller relationships in a
product’s supply chain
4. The types of customers in B2B markets
5. The basic characteristics of industrial products and
services 2Armand Rousso
3. Business MarketingBusiness Marketing
““Business Marketing” or “IndustrialBusiness Marketing” or “Industrial
Marketing” are used interchangeablyMarketing” are used interchangeably
50% of all business school graduates join50% of all business school graduates join
firms that directly compete in the businessfirms that directly compete in the business
marketmarket
Because of interest in high-tech marketsBecause of interest in high-tech markets
and the size of industrial markets,and the size of industrial markets,
increased attention is being paid toincreased attention is being paid to
business marketing managementbusiness marketing management
33Armand RoussoArmand Rousso
4. Business Markets
Are markets for products and services
from local to international
Bought by:
Businesses
Government bodies
Institutions
For:
Incorporation
Consumption
Use
Resale
4Armand Rousso
5. What Are Business Products?
• Used to manufacture
other products
• Become part of another product
• Aid in the normal operations of
an organization
• Are acquired for resale
without change in form
• A product purchased for personal
use is considered a consumer good
Key is theKey is the
product’sproduct’s
intendedintended
useuse
5Armand Rousso
6. Business to Business (B2B)
Marketing is Huge
1. Business marketers serve the largest
markets of all.
2. Dollar volume of the business market
greatly exceeds the consumer market.
3. A single customer can account for
enormous levels of purchasing activity.
(For example, GM’s 1,350 business
buyers each purchase more than $50
million annually.) 6Armand Rousso
7. The Consumer Market (B2C) and the Business Market (B2B) at
B2B
Customers:
B2C
Individuals &
Households
Businesses
Global
Large corporations
Small & Medium
sized businesses
Institutions
Healthcare
Education
Government
Federal
State
Local
Selected
Products:
PCs
Printers
Consumer
Electronics
Simple Service
Agreements
PCs
Enterprise Storage
Servers
Complex Service Offerings
Dell, Inc.
B2C and B2B
7Armand Rousso
8. Categories of Business Market
Customers
Commercial
Firms
Governments
Institutions
OEMs
Wholesalers
Retailers
Federal State
Municipal County
Unions Civic clubs Churches
Foundations Nonprofits Other
8Armand Rousso
9. Business Marketers vs.
Consumer-Goods Marketers
Similarly:
Both marketers benefit by employing a market
orientation, i.e.:
They need to understand and satisfy customer
needs
They are both market driven
9Armand Rousso
10. 1. A set of values and beliefs that places
customers’ interests first
2. An ability to generate, disseminate, and
productively use superior information about
customers and competitors
3. The coordinated use of interfunctional
resources (e.g., research and development,
manufacturing)
10Armand Rousso
11. Market-Driven Firms
Market sensing capability: A company’s
ability to sense change and to anticipate
customer responses
Customer linking: The ability to develop
and manage close customer relationships
Have distinctive capabilities:
11Armand Rousso
12. Market-Driven Companies
View their customer as an asset, thus:
1.Marketing expenditures, once
considered expenses, are now
considered investments.
2.Therefore, marketers need to
measure performance such as ROI
on their investments.
1212Armand RoussoArmand Rousso
13. Develop and nurture customer relationship management
(CRM) capabilities by:
a. Identifying,
b. Initiating,
c. Developing,
d. and Maintaining profitable customer relationships.
13Armand Rousso
14. Employ Customer Relations Management (CRM) tools for:
Identifying and categorizing customer
segments
Determining customer’s present and potential
needs
Visiting customers to learn about applications
of products
Developing and executing individual
components of marketing to include:
Sales, advertising, promotions, service
programs, etc.
14
Armand Rousso
15. Professional Marketers:
Focus on Profitability
– Understand forces that affect profitability
– Align resource allocation to revenues and profits
that will be secured by future business
Partner with Customers
– Marketers don’t just sell to customers; they
develop a form of partnership for the purpose of
serving and adding value for their consumer
– This strategy can result in becoming a preferred
vendor
15 Armand Rousso
16. Market-Driven Companies
Deliver Value PropositionsDeliver Value Propositions
Create programs that include products,Create programs that include products,
services, ideas and solutions toservices, ideas and solutions to
problems thatproblems that offer valueoffer value andand provideprovide
opportunitiesopportunities for their customers.for their customers.
16Armand Rousso
17. Marketing’s Cross-Functional Relationships
Professional business marketers act as an
integrator between various functional areas
within the company
Functional areas include:
Manufacturing
Research & Development (R&D)
Customer Service
Accounting
Logistics
Procurement
17Armand Rousso
18. Marketing’s Cross Functional Relationship
Business marketing planning must
be coordinated and synchronized
with corresponding planning efforts.
Developed by Cool Pictures and MultiMedia Presentations 18Armand Rousso
19. BUSINESS MARKET CHARACTERISTICS
Business marketing and consumer-goods marketing
are different
Even though both markets share:
Common body of knowledge, principles and theory
They vary in that:
Business buyers and markets function very
differently from consumer markets
19
ArmandRousso
20. 1. Nature of their markets
2. Market demand
3. Buyer behavior
4. Buyer-seller relationship
5. Environmental influences (competition, political,
legal) and
6. Market strategy
Due to these differences, business marketers
need to understand how demand for industrial
products and services differs from consumer
demand.
20Armand Rousso