The document introduces various social media tools for nonprofits including blogs, social networking sites like Facebook and LinkedIn, microblogging on Twitter, social bookmarking on sites like Delicious, photo sharing on Flickr, and video sharing on YouTube. It provides definitions and examples of how each tool can be used to build relationships and engage stakeholders. Basic tutorials and best practices are referenced to help organizations get started utilizing social media.

1. Introduction to Social Media
Allison Treppa
Director of Marketing & Member Services
Michigan Nonprofit Association
atreppa@MNAonline.org
www.MNAonline.org

2. About Me
Allison Treppa
Director of Marketing & Member Services
Michigan Nonprofit Association
atreppa@MNAonline.org
• Website: www.MNAonline.org
• Blog: http://MNAonline.wordpress.com
• Twitter: @MNAOnline

3. Where This Presentation is Located:
http://www.slideshare.net/MNAOnline

4. What is Social Media?
• Definition: “the use of electronic and
Internet tools for the purpose of
sharing and discussing
information and experiences
with other human beings.”
- Ben Parr
http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition
• In other words, social media describes the
tools people use and the ways people share
ideas online.
• Relationship building!

5. A Great Resource for Basic Videos:
SERVE
STRENGTHEN
TRANSFORM
COMMUNITIES
http://www.commoncraft.com

6. Social Media in Plain English
http://commoncraft.com/socialmedia
or
http://www.youtube.com/watch?v=MpIOClX
1jPE

7. Examples of Social Media
• Social Bookmarking
• Photo Sharing
• Podcasting and Video
• Blogging
• Feed Reading & Sharing
• Social Networking

8. The Importance of Listening
• Good first step in listening: set up Google
alerts with your organization name, key
words, event names, figureheads, etc.
• Little time on the front end = big payoffs
in the long run
• Food Stamp Challenge example –
Michigan Nonprofit Association Blog

9. Photo Sharing
SERVE
STRENGTHEN
TRANSFORM
COMMUNITIES
http://www.flickr.com/MNAOnline

10. Photo Sharing
• Photos can be uploaded to sites like
Flickr, tagged, grouped, and shared
• Tagging allows photos to be organized
by subject matter
• Groups allow multiple users to upload
photos that share a common theme

11. What is a blog?
What is blogging?
• A blog is a contraction of the term “web log,”
meaning an online journal or log comprised of
multiple entries posted by the user. The entries
are generally displayed in reverse chronological
order
• A blog can contain thoughts, ideas, photos, video,
audio, links to other web sites, and forums in
which discussion can take place through
comments
• A blog can easily act as a hub of an organization’s
accounts/presences and facilitate relationship
building MNA Blog
• A blog can also contain a fundraising widget for
raising money

12. Blogs in Plain English
http://commoncraft.com/blogs
or
http://www.youtube.com/watch?v=NN2I1p
WXjXI

13. Nuts About Southwest Blog
Photos/Flickr
Blog
Video/
YouTube
News Feed
Poll
http://www.blogsouthwest.com/

14. What is microblogging?
• A form of blogging comprised of user-
created brief updates ~ 140 characters
• The truncated nature of the updates
allows for less sifting and faster, more
direct transmission of information
• Can be used as a sounding board, peer
forum, news feed, etc. Must be interactive!
• http://twitter.com/MNAonline
• Relationship building!

15. Twitter in Plain English
http://commoncraft.com/twitter
or
http://www.youtube.com/watch?v=ddO9idm
ax0o

16. How Can Twitter Be Used?
• MNA has a Twitter account – use this to tweet (“tweet” =
verb form of update) and to listen
• We post links, reminders, and important information that
we want our followers to see
• We also use our account to post questions and listen to
what other Twitter users are tweeting
• We follow other nonprofits, MI residents, social media
folks, etc…
• Some past MNA tweets:
• Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest
Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh
• Welcome to @Brandon_at_MNA , who heads up MNA's membership
department. He is the source for MI nonprofit job postings and MNA
member info!
• MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join
us 10/15 to find out how our members are fighting poverty in MI!

20. What Is Social Bookmarking?
Traditional bookmarking
vs.
Social bookmarking
+ +

21. SERVE
STRENGTHEN
TRANSFORM
COMMUNITIES
http://delicious.com/MNAOnline

22. Social Bookmarking – How Can It Be Used?

23. Social Bookmarking in Plain English
http://commoncraft.com/bookmarking-
plain-english
or
http://www.youtube.com/watch?v=x66lV7G
OcNU

24. What is Social Networking?
• People using the internet to connect with
others online
• Individuals often connect with friends,
family, colleagues, and other internet
users with similar interests and hobbies
• Four major social networking sites are:
Facebook, MySpace, LinkedIn, and Ning
• Relationship building, donor cultivation,
volunteer cultivation, etc!

25. Facebook Search Results: All

26. Facebook Search Results: Fundraising Apps

27. Facebook Nonprofit Organizations Fan Page
http://www.facebook.com/pages/create.php

28. Facebook Best Practices
http://www.diosacommunications.com/facebookbestpractices.htm

29. LinkedIn
LinkedIn is a business oriented social
networking site aimed at professionals.
http://www.linkedin.com/

32. What People Do On The Internet (By Age)
http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

33. Where This Presentation is Located:
http://www.slideshare.net/MNAOnline

34. YouTube Nonprofit Channel Program
http://www.youtube.com/nonprofits

35. Thank you!
Worksheet Time!