Executive Womens Luncheon


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This is a basic presentation of what social media is, how to use it for business and the ROI of using social media venues.

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Executive Womens Luncheon

  1. 1. Social Media… WHAT IS IT? HOW DO I USE IT ? IS IT WORTH IT ?
  2. 2. Hmmm… What is Social Media?
  3. 3. What is Social Media? “Any online media that allows users to interact with one another (i.e. socialize).” Blogs  Forums  Social Networks  Social Search  Microblogging  Video Sharing  Photo Sharing  Presentation Sharing 
  4. 4. Blogs A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. Examples of successful business blogs:  http://www.blogsouthwest.com/  http://blog.wholefoodsmarket.com/ 
  5. 5. Forums An Internet forum is a facility on the World Wide Web for holding discussions and posting user generated content, or the web application software used to provide this facility Successful Examples:  AARP  Barnes & Noble  Weight Watchers 
  6. 6. Social Networks A social network is a social structure made of nodes ( individuals or organizations) that are tied by one of more specific type of relations such as financial exchange, friendship, trade, or web links. Successful Examples:  Linked In  Facebook  MySpace 
  7. 7. Social Search Social search is a type of web search method that determines the relevance of search results by considering the interactions or contributions of users. Successful Examples:  Yelp  Insider Pages  Angie’s List  Judy’s Book  Local.com  CitySearch 
  8. 8. Micro-blogging Micro-blogging is a form of multimedia blogging that allows users to send brief text, audio or video messages in a number of different ways. These ways can be phone text message, instant message, email or the web. Successful Examples:  Twitter  FriendFeed  Plurk 
  9. 9. Video Sharing Video sharing refers to website or software where a user can distribute their video clips. Some services may charge, but the bulk of them offer free services Successful Examples:  YouTube  Hulu  Vimeo 
  10. 10. Photo Sharing Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (whether publicly or privately). Successful Examples:  Flickr  Picasa  ImageShack 
  11. 11. Presentation Sharing Presentation sharing is the publishing or transfer of a user's digital presentations online thus enabling the user to share them with others (whether publicly or privately). Successful Example:  Slideshare 
  12. 12. OK… How do I use it?
  13. 13. What is Social Media?
  14. 14. What is Social Media?
  15. 15. YOU DON’T! (Feel better now????)
  16. 16. Not all social media venues are for everybody. You have to decide which ones make the most sense for your business.
  17. 17. Choosing Social Media Venues Ask yourself… Who is my audience?  What do they want?  Do we want to be part of the conversation?  What is our objective? 
  18. 18. Who Uses Social Media? Social media is growing. 1. Social media is influencing purchase decision making. 2. Social media is credible. 3. Social media for news and information is important. 4. Social media users are still loyal to the more popular tools. 5. Social media has broadened its demographic. 6. Data Used from 2009 Reality Check Study – CNW Group
  19. 19. Who Is the Social Customer? What do they say? I want to have a say  I want to know when something is wrong  I want to help shape things I find useful  Don’t want to talk to a salesperson  Want to buy things on my schedule  I want to tell you when you are screwing up  I want to do business with transparent companies 
  20. 20. Agri Supply… How we use social media  YouTube  To drive traffic to our website  To educate our customers on our products and basic DIY projects.  Helps external links with SEO  Twitter  Let them know about a new product or service.  Links to important topics to our customer base.  Inform them of a new email or how-to video  Portable Help Desk  Eventually drive traffic to the stores for promotions.
  21. 21. Agri Supply… How we use social media  Forums  We monitor for online reputation those forums that have posted links to our site.  Helps external links with SEO  Social Search  We make sure that all our brick and mortar stores are listed on the major social search directories.  We monitor them for online reputation
  22. 22. SO… Is it worth it?
  23. 23. Overcoming common objections…  I don’t have time/staff/money…  They don’t use social media in my industry  I’m not good with technology  I’m not a good writer.  We can’t control marketing this way.
  24. 24. Case Studies on Social Media http://delicious.com/chrisbrogan/casestudy http://www.ducttapemarketing.com/ http://www.marketingprofs.com/ http://www.marketingsherpa.com/#
  25. 25. Where to find me on social media Twitter @AgriSupply – Work Linked In http://www.linkedin.com/in/kimcalhoun Use email kcalhoun@ncddi.com to connect