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Breeding Cichlids  &  Invertebrates A Blog by Andrew Centofanti
Breeding Cichlids  &  Invertebrates Topic? Freshwater cichlid fish & shrimp breeding  Care Maintenance Aquarium setup Why? Familiar subject Abundant material
Breeding Cichlids  &  Invertebrates Persona Target Market Males & Females 18-65 Heavily involved in the hobby Spend considerable time & Money on hobby High level of terminology content In depth and detailed
Blog  Tab/Page Titles Home Freshwater Shrimp – An Introduction Cichlids – An Introduction Breeding Cichlids – Start-up Breeding Cichlids – Filter Types & Placement Cichlids – Feeding for Breeding Cichlids – Eggs & Fry About Me Breeding Cichlids  &  Invertebrates
Breeding Cichlids  &  Invertebrates Facebook Utilized to post on Humber Marketing wall Decent portion of traffic came from Facebook Twitter Instrumental in finding Tweeters with similar interests Not entirely stable
Blog Performance Over 300 visits Visitors from India, Ukraine, Russia, Ireland 75% Visitors came from Referring sites Google Analytics figures: (note: Google Analytics began monitoring account late in semester) Breeding Cichlids  &  Invertebrates
Breeding Cichlids  &  Invertebrates Blogs Utilize key words for search engine crawlers Compatibility for other devices (Smartphone's, etc) Choose topics that would interest visitors Ways to grow: Encourage conversation Increase awareness Gain contacts for permission based marketing
Facebook 750 million users Becoming the more popular way to communicate Most companies now have a Facebook Page Excellent way to interact directly with customers Excellent way to see what the competition`s doing Needs to be managed properly in order to be utilized Breeding Cichlids  &  Invertebrates
Breeding Cichlids  &  Invertebrates Twitter ,[object Object]
Great way to communicate to followers time sensitive information (i.e. sales, contests, breaking news, etc)
Allows users to organize lists into themes (i.e. hobby, work-related, financial news, family, etc)
Many companies are utilizing to keep customers engaged
Not entirely stable,[object Object]
Breeding Cichlids  &  Invertebrates Blogs Own a domain rather then using free domains Join more blog-sharing sites, get more traffic If a member of any forums, use optional blog-link for signature Focus on keyword placement for SEO
SEO Think like your target audience Use Google Analytics and AdSense to generate keywords Use tags Don`t `keyword` stuff – Google WILL ban Breeding Cichlids  &  Invertebrates
Breeding Cichlids  &  Invertebrates PPC (Pay Per Click) Ads Research, research, research Use Google – They can help! Watch what you type! 0.08 – 0.10 Cents best bid If you can’t beat’em, don’t try! Can turn a hobby into a viable business!
Display Ads DoubleClick Ad Planner – Amazing! Bidding may take some fiddling The list below indicates which sites I would like to pursue Breeding Cichlids  &  Invertebrates
Breeding Cichlids  &  Invertebrates Social Media Marketing Wave of the future! Facebook & Twitter: Tweet often, yet make it pertinent to your business Encourage discussions on your Facebook pages React quickly to quell negative feedback Follow/Friend-Request users who have similar interests
Affiliate Marketing Affiliate marketing small, but perhaps appropriate for a small niche business Can get ethically complex if publishing product reviews More research needed Breeding Cichlids  &  Invertebrates
Breeding Cichlids  &  Invertebrates Public Relations Publish release on Facebook Tweet about release Make release about topics as they are covered – i.e. Filters & Pumps review sectioned released! Which food will guarantee your shrimp will breed! Ten cichlid myths you should know about!

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Internetblog presentation

  • 1. Breeding Cichlids & Invertebrates A Blog by Andrew Centofanti
  • 2. Breeding Cichlids & Invertebrates Topic? Freshwater cichlid fish & shrimp breeding Care Maintenance Aquarium setup Why? Familiar subject Abundant material
  • 3. Breeding Cichlids & Invertebrates Persona Target Market Males & Females 18-65 Heavily involved in the hobby Spend considerable time & Money on hobby High level of terminology content In depth and detailed
  • 4. Blog Tab/Page Titles Home Freshwater Shrimp – An Introduction Cichlids – An Introduction Breeding Cichlids – Start-up Breeding Cichlids – Filter Types & Placement Cichlids – Feeding for Breeding Cichlids – Eggs & Fry About Me Breeding Cichlids & Invertebrates
  • 5. Breeding Cichlids & Invertebrates Facebook Utilized to post on Humber Marketing wall Decent portion of traffic came from Facebook Twitter Instrumental in finding Tweeters with similar interests Not entirely stable
  • 6. Blog Performance Over 300 visits Visitors from India, Ukraine, Russia, Ireland 75% Visitors came from Referring sites Google Analytics figures: (note: Google Analytics began monitoring account late in semester) Breeding Cichlids & Invertebrates
  • 7. Breeding Cichlids & Invertebrates Blogs Utilize key words for search engine crawlers Compatibility for other devices (Smartphone's, etc) Choose topics that would interest visitors Ways to grow: Encourage conversation Increase awareness Gain contacts for permission based marketing
  • 8. Facebook 750 million users Becoming the more popular way to communicate Most companies now have a Facebook Page Excellent way to interact directly with customers Excellent way to see what the competition`s doing Needs to be managed properly in order to be utilized Breeding Cichlids & Invertebrates
  • 9.
  • 10. Great way to communicate to followers time sensitive information (i.e. sales, contests, breaking news, etc)
  • 11. Allows users to organize lists into themes (i.e. hobby, work-related, financial news, family, etc)
  • 12. Many companies are utilizing to keep customers engaged
  • 13.
  • 14. Breeding Cichlids & Invertebrates Blogs Own a domain rather then using free domains Join more blog-sharing sites, get more traffic If a member of any forums, use optional blog-link for signature Focus on keyword placement for SEO
  • 15. SEO Think like your target audience Use Google Analytics and AdSense to generate keywords Use tags Don`t `keyword` stuff – Google WILL ban Breeding Cichlids & Invertebrates
  • 16. Breeding Cichlids & Invertebrates PPC (Pay Per Click) Ads Research, research, research Use Google – They can help! Watch what you type! 0.08 – 0.10 Cents best bid If you can’t beat’em, don’t try! Can turn a hobby into a viable business!
  • 17. Display Ads DoubleClick Ad Planner – Amazing! Bidding may take some fiddling The list below indicates which sites I would like to pursue Breeding Cichlids & Invertebrates
  • 18. Breeding Cichlids & Invertebrates Social Media Marketing Wave of the future! Facebook & Twitter: Tweet often, yet make it pertinent to your business Encourage discussions on your Facebook pages React quickly to quell negative feedback Follow/Friend-Request users who have similar interests
  • 19. Affiliate Marketing Affiliate marketing small, but perhaps appropriate for a small niche business Can get ethically complex if publishing product reviews More research needed Breeding Cichlids & Invertebrates
  • 20. Breeding Cichlids & Invertebrates Public Relations Publish release on Facebook Tweet about release Make release about topics as they are covered – i.e. Filters & Pumps review sectioned released! Which food will guarantee your shrimp will breed! Ten cichlid myths you should know about!
  • 21. Email Marketing Have 3-stage campaign for subscribers: 7 days after joining – Thank subscriber and mention the blogs objectives and goals 3 months after joining – Mention new topics, or hobby related news 6 months after joining – reiterate the blog is still fresh and current and mention upcoming topics Breeding Cichlids & Invertebrates
  • 22. Mobile Marketing Make sure blog is compatible with most Smartphones Apple products may be an issue – look into carefully Blog may be too “pic heavy” May not gel with target market Breeding Cichlids & Invertebrates
  • 23. Breeding Cichlids & Invertebrates The End