This document provides information on using social media, particularly Facebook and Twitter, for business purposes. It discusses the advantages of social media in driving traffic, search engine optimization, and building relationships. Case studies show how interior design and directory businesses increased sales and leads through social media. The document also offers tips on setting up business pages and profiles, creating engaging content, and using tools like Hootsuite to schedule posts and view analytics.

1. Facebook & Twitter for BusinessAmanda Webb

2. What is Social Media?All interactive content online eg: Blogging

3. Customer Reviews

4. Forums

5. Facebook

6. Twitter

7. Linkedin

8. YouTube

9. Flickr

10. Newsletters

11. Social Media Newsrooms

12. Your own social networkAdvantages Drives traffic to your website

13. Good for SEO

14. Establishes you as an expert

15. Nurtures relationships with customers= MORE SALES 

16. Disadvantages Time Consuming

17. Open to attack from ‘enemies’

18. Unable to have complete control of your message

19. “Accidentally outsourcing the building of your brand”Look at the stats!FACEBOOK - Worldwide 400,000,000 users

20. 50% of these log on at least once a day

21. Average user is connected to 60 pages, groups or events

22. 25 Billion pieces of content are shared every month on FacebookLook at the stats!FACEBOOK - Ireland1,418,100 Facebook users in Ireland

23. 847,000 of these log in everyday

24. 83% log in at least once a week.

25. 73% penetration of the online population

26. 55 % of users are Male 45% are Female

27. 27% of users are over 35 years of age

28. 35% of users are 25 - 34 years of age

29. 91% of users are over 18 years of age (1,286,960) Look at the stats!TWITTER - Worldwide 105,779,710 users (April 2010)

30. 300,000 new users per day

31. 180 million unique visits a day

32. 37% of users update their status via their mobile phoneLook at the stats!TWITTER - Ireland 150,000 usersCase Studies – Garrendenny Lane InteriorsBlog – January 2008

33. Case Studies – Garrendenny Lane InteriorsBlog – January 2008“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”

34. Case Studies – Garrendenny Lane InteriorsTwitter – March 2009

35. Case Studies – Garrendenny Lane InteriorsFacebook – September 2009

36. Case Studies – Garrendenny Lane InteriorsFacebook & Twitter“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”

37. Case Studies – Garrendenny Lane InteriorsProduct of The Month

38. Case Studies – Garrendenny Lane InteriorsFreebie Friday

39. Case Studies – Garrendenny Lane Interiors“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”

40. B2B –v- B2C86% of B2B marketers are using social media.

41. 82% of B2C marketers using social media

42. 32% of B2B marketers use social media daily

43. 52% of B2C use social media every dayCase Studies – WhatsWhat.ieTwitter – January 2009

44. Case Studies – WhatsWhat.ie“Over the past year we have had on average 3 signups to the directory a week with the referrer as Twitter. They are free listings. We have had several companies take advantage of our €5 a month premium listings and have sold a few top ten slots too.”

45. Case Studies – WhatsWhat.ie“Whatswhat has found a sales person via Twitter and we are still on the look out for more plus I have made contact with someone who could be very important for our business through Twitter.”

46. Case Studies – WhatsWhat.ieBlog – September 2009

47. All About

48. Profile v Biz PagePersonal Profile-V-Business Page

49. Profile v Biz Page It’s public

50. Value those who like your page

51. AnalyticsProfile v Biz Page

52. Profile v Biz Page It’s public

53. Value those who like your page

54. Analytics

55. Professional look

56. Customisation

57. Constant Contact

58. EngagementCreating your business pageSetting up a page: www.facebook.com/pages/create.php

59. Create a temp URL: www.bit.ly or www.short.ie

60. 25 fans: www.facebook.com/username

61. logo 140x140px How to get people to like your pageSuggest to friends

62. Add Buttons to your website / blogHow to get people to like your page

63. How to get people to like your pageSuggest to friends

64. Add Buttons to your website / blog

65. Include the url on all your printed matter