Social Media For Small Business
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The document provides an overview of using social media for small businesses. It discusses the importance of listening to customers on various social media platforms like Facebook, Twitter, YouTube and Yelp. It also provides best practices for engaging on each platform, such as responding to comments quickly, posting regularly and showing your brand's personality. The document emphasizes the commitment of time and resources needed to successfully harness social media.
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Social Media For Small Business
- 1. Internet Marketing 303: Social Media for Small Business Harnessing the Groundswell March 24, 2011
- 2. The Small Business Resource Council For their Co-hosting of this workshop Our Thanks to:
- 4. What do I do with this? Rev. 08/2008
- 8. Tools to Connect to the Groundswell …
- 10. Shhh! Listen …
- 15. Tools to Connect to the Groundswell …
- 16. Rev. 08/2008
- 17. The Technologies Social Media for Small Business A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
- 20. Small Farm Blogs About Bovines … Stonyfield.com/weblog
- 23. CIED | Santa Fe College Rev. 08/2008
- 25. Facebook News Feed Rev. 08/2008
- 28. Independent Theater Builds a Fan Base … facebook.com/pages/Springfield-MO/Moxie-Cinema/18988261890
- 29. Hippodrome Theatre Builds a Fan Base … http://www.facebook.com/photos.php?id=26727718756
- 33. Entrepreneur Uses Twitter to Develop Cult Following … Twitter.com/kogiBBQ
- 36. Splitends Owner Reaps the Yelp Rewards … yelp.com/biz/splitends-salon-costa-mesa
- 39. Blendtec becomes a YouTube Sensation …. youtube.com/blendtec
Editor's Notes
- This is the last session and covers sources of financing and getting to your “go-no go” decision. Our Thanks to: THE SMALL BUSINESS RESOURCE COUNCIL for their co-hosting of this event which includes
- Blogger: Technorati is an Internet search engine for searching blogs . By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. [2] The name Technorati is a blend of the words technology and literati , which invokes the notion of technological intelligence or intellectualism. Technorati was founded by Dave Sifry and its headquarters are in San Francisco , California , USA . Tantek Çelik was the site's Chief Technologist. Facebook (stylized facebook ) is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. [1] As of January 2011 [update] , Facebook has more than 600 million active users. [5] [6] Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.
- Let’s talk about best practices with social networking marketing Social networking and Social marketing One social site or many site (how much time do you have) bad profile or weak profile Look and observe who is already talking about your topic Prepare your site before you start promote it ( bad impression ) site under construction Invite your supporter to review your first site ( your friends might start supporting your site ) Post your most viral content ( not what your dog is doing or that your Ant loves peanut Test the waters first ( get a feel of the market ) Direct your users to your website
- Blogger: Technorati is an Internet search engine for searching blogs . By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. [2] The name Technorati is a blend of the words technology and literati , which invokes the notion of technological intelligence or intellectualism. Technorati was founded by Dave Sifry and its headquarters are in San Francisco , California , USA . Tantek Çelik was the site's Chief Technologist. Facebook (stylized facebook ) is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. [1] As of January 2011 [update] , Facebook has more than 600 million active users. [5] [6] Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.
- People creating: blogs, user-generated content, and podcasts Self-expression used to be either private you made paintings, wrote poems, or composed songs for yourself or difficult you struggled to sell, publish, or perform those creations. Not anymore. First, the tools to create and edit text, audio, and video on a PC are cheap and easy for nearly anyone to use. And second, the groundswell provides ample ways to show off your work so that other people can easily find and consume it.
- People connecting: social networks and virtual worlds If you want to see the seething, connected variety of the groundswell, join a social networking site (SNS) like MySpace or Facebook, which have tens of millions of members already. There’s a social network for every audience: Linkedln targets working professionals, Piczo is popular with young girls, Brazilians join Google’s orkut, while hi5 and Bebo dominate in Europe.