From WebCom Montreal '09 You’re representing a brand on Twitter and know the basics, but don’t feel you’re getting the most out of its potential. Learn which 3rd party applications will enhance your experience to give you real value and market intelligence from Twitter. In this session we’ll look at the top Twitter Tools to help you manage corporate tweets, analyze sentiment, track opinions, conduct market research, find influencers, monitor brand mentions, track trends in real-time and more. Put more power behind your strategic marketing and increase your ROI with Twitter Tools.

1. WebCom Montréal - October 22, 2009
TWITTER TOOLS
For Strategic Marketing
Presented by:
Adele McAlear
@AdeleMcAlear
adele@mcalearmarketing.com
adelemcalear.com

2. I <3 Twitter
Joined Twitter April 27, 2007
http://www.adelemcalear.com/twitterwelcome

3. Basics

4. Rationale

5. Now What?
track
research monitor
find
manage analyze
+ more…

6. It’s the apps…
…that give Twitter power
TheNextWeb.com
http://www.flickr.com/photos/thenextweb/3346248321/

7. Multiple Users
•Who’s tweeting on the account?
•Indicate in bio, landing page, initials
•Discuss parameters of Tweeting
•Personal > not too personal
•Business > not confidential
•Conversational > not broadcast
•Quality > not spam
•Practicalities of account management
•Follow-backs, DMs, email notifications

8. Multiple Accounts
http://www.tweetdeck.com http://seesmic.com/desktop.html
•Downloadable Clients
•Multiple accounts
•Groups / Lists
•Facebook support

9. Multiple Accounts
http://hootsuite.com http://cotweet.com/
•Web-based
•Multiple Accounts - Users
•Assign Tasks / Workflow
•Monitor Brand Mentions
TIP: Clients Ranked by Use
http://twitstat.com/twitterclientusers.html

10. URL Shorteners
TIP: Set up your own shortener
protect against broken links

11. Social Bars
http://digg.com/tools/diggbar
http://ow.ly/socialbar

12. URL Tracking

13. Who’s There?

14. Do You Follow?
Twibes
TweepML
Twellow
WeFollow
Mr. Tweet
Twitter Packs http://twitterpacks.pbworks.com/
TIP: Beware of self-categorization abuse
Twitter Lists are coming… (more at the end)

15. What?
Search.twitter.com

16. Say What?!

17. Say What Again!
Sentiment

18. Say What Again!
URLS/Key Word Relevance

19. I Can’t Hear You!
BackType Connect: Social Conversations

20. Hello? McFly!
Alerts: Stay Informed

21. I iz Tweeting in
UR blog
Pull Tweets into Your Blog
Back Type Connect

22. I’ve Got Your Back

23. How Do You Rate?

24. Your Stats

25. Really, it’s the apps…
…that give YOU power
@dacort
@swhitley
TIP: Can’t find an app that does *just* what you want?
Build it!

26. The Future
Game changers for Twitter:
•Twitter Lists
•Will be more influential than Followers
•Will be used for good and evil
•Search Engine Integration
•Bing + Twitter > search by recent & relevant
•Google + Twitter > reply with search results

27. Thank you!
Adele McAlear
@AdeleMcAlear
Blog: adelemcalear.com
adele@mcalearmarketing.com
514.277.5623
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