The document outlines steps for developing an internet marketing strategy, including creating a keyword strategy, optimizing a website for search engine results, creating content like blogs and offers, promoting content on social media, converting website traffic into leads, nurturing leads with targeted messaging, optimizing for mobile viewing, and analyzing and refining strategies based on metrics. The overall goal is to drive relevant traffic and leads to a business website through search engine optimization and content marketing.

2. 2
Internet Marketing Activities

3. Create a Keyword Strategy

4. • Relevant keywords that consumers are using to find us online.
• This will increase chances of getting found by people.
• Will drive more and better quality traffic to our business website.
• As a business professional, we should make sure the right people are finding our
business online.
• It gives valuable insight on industry trends and product demand.
• Comprehensive keyword research can help to grow our organic traffic and save us from
spending money on pay-per-click (PPC) campaigns such as Google AdWords.
4
Create a Keyword Strategy
Why Build a Keyword Strategy?

5. 5
Create a Keyword Strategy
How to Create a Keyword Strategy?
Create a list of 3-5 keywords
relevant to our business
Choose keywords based on
difficulty and relevance
Design and optimize the
website around the keywords

6. Optimize Website to Get Found

7. 7
Optimize Website to Get Found
On page SEO
• Page Title
• Meta Description & meta data
• Headings
• Cascading Style Sheets
• Images
• Domain Info
• MOZ Rank
• Google Crawl Date
• URL Structure
Off page SEO
• Improving Off-Page SEO With Inbound Links
• Good URL Structure

8. Create a Blog & Marketing Offers

9. • Next step should be to attract more visitors.
• Blogging and creating other content like eBooks and webinars are powerful ways to drive
the right people to your business online.
9
Create a Blog & Marketing Offers

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Create a Blog & Marketing Offers
Business Blogging is about Lead Generation
CTA
Download
some
content
Follow the
business
on social
media
Subscribe
to the blog
Join our
newsletter

11. Promote content through Social Media

12. • Social media provides a platform for direct communication between your customers,
prospects and employees.
• It is a key driver of content distribution and brand visibility online.
12
Promote content through Social Media
Social
Media
Monitoring
Social
Media
Using
Twitter for
Business
Using
Facebook
for
Business
Using
LinkedIn
for
business

13. Convert Website Traffic into Leads

14. 14
Convert Website Traffic into Leads
Select Offer
Create Calls-to-Action
Create Landing Pages
Test, Measure & Iterate

15. Nurture Leads with Targeted Messages

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Nurture Leads with Targeted Messages
Email
Marketing
List-
Building
Sending
(Re)Conv
erting
Measuring
Email
performance
• Simply put, lead nurturing is a system that allows you to send an automated
series of email messages to an early stage lead in order to pre-qualify them
before handing them over to your
• Take a look at your existing sales funnel.

17. Optimize Marketing for Mobile Viewing

18. 18
Optimize Marketing for Mobile Viewing
How to Optimize for Mobile
• Set up Mobile Redirect
• Use Mobile CSS
Critical Elements to Optimize for Mobile
• Emails
• Calls-to-Action & landing Pages
• Downloads
• Video

19. Analyze & Refine Strategies

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Analyze & Refine Strategies
Steps for Analyzing & Refining Strategies
• Implement an Analytics Program
• Identify Opportunities
• Set a Metric for Success
• Refine your strategy
• Evaluate performance
Metrics to track and report on
• Marketing Grade
• Traffic
• Leads
• Customers
• Traffic, Leads and Sales by Keywords
• Customer Acquisition Cost
• New vs. Repeat Visitors
• Effectiveness by Channel
Steps for Improvement
• Keywords
• On-Page SEO
• Conversions
• Content Strategy
• Social Media Promotions
• Lead Nurturing & email marketing

21. Thank You