A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
2. WHAT IS MARKETING?
Marketing is a technique used
to promote the products and
services. It works on B2C and
B2B model.
3. WHAT IS DIGITAL MARKETING ?
Digital marketing is a technique in which
business use electronic device or digital
medium to promote their product and
service .
Digital marketing depends upon their
backbone named internet so , we have to
focus on various aspects for D.M.
4. WHAT ARE THE PREMIUM BENEFITS
OF DIGITAL MARKETING ?
Reach is very high .
Cost effective .
Target the right audience .
High return over investment .
Brand building of business very
fast .
5. MEDIUMS OF DIGITAL MARKETING
Search Engine Websites Social media Mobile Apps Email marketing Analytics/Adwords
6. MEDIUM OF TRADITIONAL MARKETING
News Papers
Radio
Pamphlet
TV Advertising
Conference and Seminars
Mouth to Mouth Publicity
Face to Face Meetings
Magazines
Sales Survey
17. WHY USE DIGITAL MARKETING FOR
YOUR BUSINESS ?
Present and Future is
DIGITAL
18. IT DOES NOT REQUIRE ANY
TECHNICAL KNOWLEDGE
10% Tech
Stuff
50%
Content
30% Right
Process
10%
Analytics
19. Marketing needs a Digital
Marketing Edge for today’s
business era .Digital
marketing knowledge is
essential to climb up the
ladder of business.
20. COST EFFECTIVE :
You save agency fees.
You save traditional Ads Cost.
Your cost per acquiring a lead is
very cheap.
21. DIGITAL MARKETING IS NECESSARY
FOR YOUR BUSINESS BRAND BUILDUP
Branding
Reputation
Identity
Value
22. DIGITAL MARKETING MODULES
• Content
marketing
• Lead
generatio
n
• Social
Media
marketing
• SEO
Website SEM
Email
marketin
g
Online
Reputati
on
Manage
ment
23. WHAT IS SEARCH ENGINE
OPTIMIZATION (SEO) ?
SEO Is the process of
improving your website so
that it attracts more and
more visitors from search
engine.
24. SEO STRATEGY
Do Keyword Research
Create Content around your
keywords
Optimize content around a primary
keyword
Promote your content
Earn links to your content