Digital marketing is growing in importance for Indian brands. 90% spend up to 15% of their budgets on digital marketing, and budgets of over Rs. 1 million are common. The top goals for Indian brands on social media are building awareness, community, and engagement. Customer acquisition is the main focus, and integrated campaigns across email, social media, and mobile can increase conversion rates. Measurement of ROI from digital marketing remains a challenge. As digital usage increases in India, marketers are increasingly investing in digital strategies and channels like email, social media, and mobile.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides SlideTeam
Building a Digital Marketing PowerPoint presentation from scratch is indeed a tricky task. To help you out in this, here we are presenting our pre-made 62 slides Digital Marketing Opportunities and Challenges PowerPoint Presentation Slides deck. With support of our excellent Digital Marketing deck, you can easily cover topics like Online Marketing, Performance Overview, Search Engine Optimization Fundamentals, SEO Opportunities, Ranking, Monthly Traffic etc. With so many people online, it’s necessary for businesses to be online as well and digital marketing is an immediate way to reach them. Using the designs of this descriptive presentation show, you can also brief onlookers about the importance of digital marketing and its advantages. Furthermore, using our digital marketing presentation PPT example deck, consultants can discuss outcome and impact of digital marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. It has exclusive PowerPoint presentation slides like Organic Visits and Backlist, Web Traffic Insights, Web Marketing Plan, Lead Generation Activates, Monthly Social Media Dashboard etc. are included for better awareness of the topic. Download this online marketing Opportunities and Challenges PPT sample deck file and let audience see your proactive approach for internet marketing. Get away from it all with our Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides. They can even create an entertaining break.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
6 reasons why you need data driven marketingRedspire Ltd
In a world where information doubles each quarter, smart marketers use data. This SlideShare explores 6 reasons modern marketers can use to justify a data strategy.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides SlideTeam
Building a Digital Marketing PowerPoint presentation from scratch is indeed a tricky task. To help you out in this, here we are presenting our pre-made 62 slides Digital Marketing Opportunities and Challenges PowerPoint Presentation Slides deck. With support of our excellent Digital Marketing deck, you can easily cover topics like Online Marketing, Performance Overview, Search Engine Optimization Fundamentals, SEO Opportunities, Ranking, Monthly Traffic etc. With so many people online, it’s necessary for businesses to be online as well and digital marketing is an immediate way to reach them. Using the designs of this descriptive presentation show, you can also brief onlookers about the importance of digital marketing and its advantages. Furthermore, using our digital marketing presentation PPT example deck, consultants can discuss outcome and impact of digital marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. It has exclusive PowerPoint presentation slides like Organic Visits and Backlist, Web Traffic Insights, Web Marketing Plan, Lead Generation Activates, Monthly Social Media Dashboard etc. are included for better awareness of the topic. Download this online marketing Opportunities and Challenges PPT sample deck file and let audience see your proactive approach for internet marketing. Get away from it all with our Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides. They can even create an entertaining break.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
6 reasons why you need data driven marketingRedspire Ltd
In a world where information doubles each quarter, smart marketers use data. This SlideShare explores 6 reasons modern marketers can use to justify a data strategy.
How to prototype interactive iPad applications in 30 minutes or less using Ap...Amir Khella
A simple guide on how to create iPad prototypes using Apple keynote and test them on the iPad without writing a single line of code.
Grab the free template at http://bit.ly/iPadSlideshare and get started today!
Leave me a comment with your feedback
Designing Mobile Apps: A Prototype StoryGrapefruit
During "Design Jam: Autumn Edition" we presented a design exercise while refining a process on the go. The challenge was to create a fictional mobile application for contracting people to do your dirty work
*video game or other character images used for presentation only - no harm intended.
100 Questions To Ask About Your DIGITAL BUSINESSCognizant
Do you know the key digital questions to ask about your business? Cognizant suggests the 100 key digital questions you need to be asking to connect the digital dots to help your customers!
Learn more about our latest thinking around digital transformation at http://cogniz.at/Perspective
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
Digital marketing utilizes online channels such as search engines, social media, email, and websites to reach and engage with target audiences. Strategies include SEO, SEM, content marketing, social media marketing, email marketing, and analytics to drive brand awareness, customer acquisition, and sales in the digital space.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
Digital Marketing : A Comprehensive OverviewPRIYASAGIG
Grow your business with Digital Marketing, Social Media, YouTube, Email Marketing, SEO. Join millions of learners from around the world already learning on Udemy.
digital marketing : A Comprehensive OverviewPRIYASAGIG
Whether you're a beginner or an experienced professional, our course syllabus at WHY tap is designed to be accessible to all. Join our Digital Marketing Training in Chennai, where you will delve into various subdomains, including SEO, SEM, SMO, Affiliate Marketing, Content Marketing, Email Marketing, and more. At WHY tap, we ensure our Digital Marketing Training in Chennai caters to diverse skill levels, providing a comprehensive learning experience for everyone.
Retail Media Network(RMN)-Thought Leadership-2023.pptxsethisaabb
Retail Media Network(RMN)-Thought Leadership-2023 by Publicis Sapient - an understanding how the retail media and the players around it work and function to run the show.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Digital marketing is an essential component of any modern business strategy. With its ability to reach a wider audience, provide measurable results, and offer cost-effective solutions, it has become a crucial tool for businesses in India and around the world. By leveraging the various digital marketing channels, strategies, and trends, businesses can effectively engage with their target audience and drive growth and success.
The Power and Evolution of Digital Marketing
Digital marketing has emerged as a transformative force in the world of business and advertising, reshaping the way companies connect with their audiences. Its power lies in its ability to leverage the vast digital landscape to engage, inform, and convert consumers. Over the years, digital marketing has evolved significantly, adapting to changing technologies and consumer behaviors.
In the digital age, the reach of marketing campaigns knows no bounds. Through social media platforms, search engines, email marketing, and websites, companies can target specific demographics with precision. Data analytics tools provide invaluable insights, enabling businesses to tailor their strategies and deliver personalized content, thus increasing the chances of conversion. The power of digital marketing is further amplified by its cost-effectiveness compared to traditional marketing methods. It allows even small businesses to compete on a global scale, democratizing the advertising landscape.
The evolution of digital marketing has been characterized by constant innovation. Initially focused on websites and email, it has since expanded to encompass influencer marketing, video advertising, chatbots, and the integration of artificial intelligence. Mobile optimization has become paramount, considering the ubiquity of smartphones. Additionally, the rise of e-commerce has reshaped the customer journey, with digital marketing playing a pivotal role in guiding consumers from awareness to purchase.
As we move forward, the power of digital marketing will continue to grow. Advancements in AI and machine learning will enable even more sophisticated targeting and personalization. Ethical considerations and data privacy will also play an increasingly vital role in shaping digital marketing practices. In this dynamic landscape, businesses that adapt and harness the power of digital marketing will have a competitive edge, ensuring their continued growth and success in the digital era.
About Digital Marketing & Step By Step Guidemajnuhossain1
This comprehensive guide provides an easy-to-follow roadmap for digital marketing, helping you to maximize your reach and engagement with your target audience.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
digital marketing
1.
2. Why Learn Digital?
90% of Indian brands spend upto 15% of their
marketing budgets on digital marketing
32% of Indian brands have dedicated digital marketing
teams
23% of Indian brands have digital marketing budgets in
excess of Rs. 1 million per annum
14% of Indian brands spend between Rs. 10- 20 million
per annum for digital marketing
The top three objectives to be present on social media
for Indian brands were building brand awareness,
building a community and customer engagement
3. Stats !
1. Customer Acquisition is the primary focus for majority
(58%) of Indian Marketers
2. For 50% India Marketers, e-Marketing revenue
contribution is above 10%
3. 85% of the Marketers are tracking revenues generated
through e-Marketing activities for their business.
4. 80% of India Marketers believe that integrated
campaigns (Email, Social and Mobile) can result in
increase in conversion rates
5. Social Media updates was the top choice for achieving
maximum customer engagement (46%) followed by
email campaigns (28%)
4. More Stats !
6. Social Media (66%) and Email marketing (53%) tops the
list of marketing activities being planned
7. 45% of India Consumers respond positively to email
offers (which is 3x of US Consumer).
8. For 2016 almost 50% of Indian Marketers will be
increasing their investments by 31%-50% in Email
9. The acceleration in growth of subscribers is expected
by 31% of marketers, a 500% increase from 2015
10. Indian Marketers show an increasing preference for
Purchase History to be axis for Email Marketing
Segmentation
5. Highlights from the Social Beat Digital
Marketing Industry Report 2016
1. Brand Awareness & Lead Generation are the
primary goals for most brands
2. Measuring ROI from digital marketing is the biggest
challenge faced
3. 87% brands leverage digital & 38% of them allocate
1/3rd budget to digital marketing
4. Facebook & Google are still the most popular digital
marketing channels
6.
7.
8.
9.
10.
11.
12.
13.
14.
15. Digital Marketing
Marketing using digital technologies.
Use of digital technologies in the process of creating,
communicating and delivering value to the customer.
Application of Information technology on traditional
marketing
http://kapost.com/history-of-digital-marketing-technology/
16. Digital Marketing defined
The application of digital technologies that form channels
to market and to achieve corporate goals through meeting
and exceeding customer needs better than the
competition.
Internet marketing is another term originally used to
refer to the achievement of corporate goals through
meeting and exceeding customer needs better than the
competition through the utilization of Internet and allied
technologies.
17.
18. Changing Marketing Landscape
Changing
Marketing
Landscape
Evolution of
Internet and
Digital
Technologies
Digital
strategy
integration
New digital
marketing
metrics
Big Data
Wireless
networking –
the connected
consumer
Rising
individual
internet worth
Web 2.0
Era of E-
commerce
and E-retail
Influencer
Marketing
Refer: Digital Marketing,
Vandana Ahuja
19. A few
major
trends
…
Sharing is Booming
It’s the Experience
Content is King, Queen and
everything in between
Rise of the Big Data
CRM is dead
Purchase funnel has been blown to bits
21. Traditional Marketing + Digital Technologies
= Seamless strategies and Tactics
Customer is
the CEO
E commerce
Advertising
online
Search
engine
marketing
Owned, paid
and earned
media
Mobile
marketing
Social media
marketing
User
generated
content
Online
communities
Content
marketing
Location
based
marketing
Affiliate
Marketing
Inbound
marketing
Brand
transparency
Metrics and
Analysis
Behavioral
targeting
22. Applications of IT, Internet and Web
[Digital Technologies] in marketing
A versatile
marketing tool
A measurable
medium for
marketing
An interactive
advertising
medium
A direct-
response
channel
A platform for
sales
transactions:
E-commerce
A lead/ prospect
generation
method
A distribution
channel
A customer
service
mechanism
A relationship
building tool
A customization
and
personalization
platform
A content
creation and
consumption
platform
A cost reduction
method
24. Web 2.0
A collective term for certain applications of the Internet and
the World Wide Web, which focus on interactive sharing and
participatory collaboration rather than simple content delivery.
Blogs
You tube
Podcasts
Twitter
Facebook pages
Wikis
Online communities
Web 2.0 provides opportunities for
content creation and enables better
campaign management, consumer
engagement and interaction
Reference: Digital Marketing, Vandana Ahuja
25.
26.
27.
28.
29.
30.
31. Internet
Usage in
India
• Total Population of India : 1,342,549,041 (July 2017)
• Indian Population Online: 450 million (June 2017, TRAI)
• Urban: 60%, Rural 30% (approx. source: TRAI, IMRB)
• Mobile phone as primary device for accessing internet:
Urban – 77% and Rural 92% (source: IMRB)
• 157,000,000 Facebook subscribers on June/2016, 11.7%
penetration rate.
36. Differences between new media and traditional media
6 Is of the e-marketing mix by McDonald and Wilson
(1999)
Interactivity
Intelligence
Individualization
Integration
Industry restructuring
Independence of location
44. • Online mass customization Personalization
• 24/7 convenience
• Self-service ordering and tracking
• One-stop shopping
Increases
Benefits
• Low cost distribution of communication messages
• Low cost distribution channel for digital products
• Lowers costs for transaction processing
• Lowers costs for knowledge acquisition
• Creates efficiencies in supply chain
• Decreases the cost of customer service
Decreases
Costs
• Online transaction revenues such as product,
information, advertising, and subscriptions sales; or
commission/fee on a transaction or referral
• Add value to products/services and increase prices
• Increase customer base by reaching new markets
• Build customer relationships and thus increase current
customer spending
Increases
Revenues
Digital Marketing Advantages
45. Benefits of Internet Marketing
Tangible benefits
1. Increased sales from new
sales leads giving rise to
increased revenue from:
new customers, new markets
existing customers (repeat-
selling)
existing customers (cross-
selling)
2. Cost reductions from:
reduced time in customer
service
online sales
reduced printing and
distribution costs of
marketing
communications
Intangible benefits
1. Corporate image
communication
2. Enhance brand
3. More rapid, more
responsive marketing
communications including
PR
4. Improved customer service
5. Learning for the future
6. Meeting customer
expectations
7. Identify new partners,
support existing partners
8. Better management of
marketing information and
customer information
9. Feedback from customers
on products
46. Opportunities and Challenges
1. Internet adoption matures
2. Online retail matures
3. Search engines are now
reputation engines
4. Image recognition takes
root
5. Improved online and
offline strategy integration
6. Intellectual capital rules
7. Online fund raising
increases
8. Location based services
9. The long tail
10. The internet of things
11. Connected life
1. Cultural impact
2. Death of privacy
3. Decline in social values
4. Rise of the individual
5. Disconnect from real life –
people living a virtual life
6. Intellectual Property and
Digital Rights Management
7. Individual privacy
protection
8. Economic offences
9. Online fraud
10. Data security
11. Online abuse
12. Crime against Children
47. Marketing Mix
The series of 7 key variables - Product, Price, Place,
Promotion, People, Process, Physical Evidence - that
are varied by marketers as part of the customer
offering – Booms & Bitner (1981)
48. Why is digital strategy needed?
To set clear goals for digital
channels
To align with business strategy
(avoid ad-hoc approaches)
Create a specific online value
proposition (OVP)
Specify communications tools to
drive visitors
Integrate digital and traditional
channels
Manage customer lifecycle (e.g.
through email marketing)
50. The 5s of Digital Marketing
Source: Internet Marketing by Chaffey, Ellis-Chadwick, Johnston & Meyer, 3rd ed.
• Grow salesSell
• Add valueServe
• Get closer to customerSpeak
• Save costsSave
• Extend the brand onlineSizzle
51. Different forms of web presence
• Amazon.in, Flipkart, Jabong
Transactional e-
commerce site
• HDFC Bank, Bharath Gas
Services-oriented/
relationship building
• Nestle, Hyundai, HimalayaBrand Building site
• Yahoo!, Naukri, Times of India
Portals – general or
domain specific
• Facebook, Twitter, YouTube
Social network or
media site
53. Factors influencing the online/digital
macro and micro environment of an
organization
Micro-environment
1. The marketplace
2. The organization
3. Its customers
4. Its suppliers
5. Its competitors
6. Intermediaries
Macro-environment
1. Social
2. Legal, ethical and
taxation
3. Economic
4. Political
5. Technological
54. Micro
Environment
• Competitive forces
• From value chain to value network
• New channel structures
• Location of trading
• Commercial arrangements for
transactions
• New business and revenue models
The
marketplace
• Adaptability to change
The
organization
• Access levels to the internet
• Propensity to use and buy
• Buyer Behaviour
Its customers
• Access levels to the internet
• Propensity to use
• Integration with existing systems
Its suppliers
• Competitor CapabilitiesIts competitors
• New capabilities
• New intermediaries
Intermediaries
55. Micro Environment 1. Marketplace
Internet had brought about a major range of changes in
the marketplace. The issues under review are:
1. Competitive forces
2. From value chain to value network
3. New channel structures
4. Location of trading
5. Commercial arrangements for transactions
6. New business and revenue models
57. BargainingPowerofBuyers
• Increases
with wider
choice, more
knowledge
and price
transparency
• B2B
organizations
gain power
when online
links with
buyers
increase
switching
costs through
soft lock-ins
BargainingpowerofSuppliers
• Decreases
due to wider
choice and
increased
commoditizati
on due to e-
procurement
and e-
marketplaces
• B2B
organizations
lose power
since
switching
costs may be
higher due to
soft lock-in
Threatofsubstituteproductsandservices
• Substitution
is a
significant
threat
• Introduction
of new digital
products &
extended
services is
easy
• Constant
monitoring
required to
maintain
market share
• IT enables
faster new
product
development
Barrierstoentry
• Reduced,
enabling new
competitors,
especially for
firms who
have
traditionally
maintained a
large sales
force or a
premium
presence
• Online
services are
easier to
imitate which
reduces entry
barriers
Rivalrybetweenexistingcompetitors
• Internet
allows
commoditizati
on making
differentiation
difficult
• Rivalry
intensifies as
PLCs
decrease and
new product
development
increases
• Internet
facilitates the
move to a
global market,
increasing
competition
further
58. 1.2 From value chain to value network
The digital value chain:
1. Generate customer
profile, behaviour,
preferences and
purchase data
2. Tailor made offers,
contextual targeting
and instant promos
3. Customers can
create, contribute
and share content
Market
research
New product
development
Market
products
Procure
materials
Procure
products
Manage selling
and fulfilment
59. 1.3 New channel structures
Channel Structures: The configuration of partners in a
distribution channel
Dis-intermediation: Removal of intermediaries such as
distributors or brokers that formerly linked a company
to its customers
60. Re-intermediation: Creation of new intermediaries
between customers and suppliers providing services
such as supplier search and product evaluation
bookmyshow
ebay
Quikr
RedBus
Yatra
Alibaba
Olx
Nykaa
Lenskart
Myntra
Indiamart
Fabfurnish
61. 1.4 Location of trading in marketplace
Marketspace: A virtual marketplace such as
the internet in which no direct contact occurs
between buyers and sellers.
Representation: The locations on the internet
where an organization is located for promoting
or selling its services. There are 3 types of
locations:
1. Supplier-controlled sites
2. Buyer controlled sites
3. Neutral sites or Intermediaries
62. 1.5 commercial arrangement for transaction
Commercial arrangements for online transactions are:
1. Negotiation – bargaining between buyers and sellers
2. Brokered deals – through online intermediaries
3. Auction – seller [buyers bid and decide final price],
buyer [buyer seeks prices from multiple sellers] and
reverse [buyer posts desired price] auctions
4. Fixed price sale – Static call [online catalogue with
fixed price] and Dynamic call [ continuously updated
prices]
5. Pure markets – Spot trade where buyers’ and sellers’
bids clear instantly e.g. stock & share trading
6. Barter – buyers and sellers exchange goods
63. 1.6 Business Models
Business Model: a summary of how a company will
generate revenue, identifying its product offering,
value added services, revenue sources and target
customers.
Different perspectives for alternate business models:
1. Marketplace position perspective
Manufacturer/ Retailer/ Intermediary/ Media
2. Revenue model perspective
Direct sales of product or service / Commission/ Rental/
Subscription/ Advertising/ Sales of syndicated content
3. Commercial model perspective
Fixed price sales/ Brokered deals/ Auctions/ Loyalty Points
64. Types of online business models
1. E-shop
2. E-procurement
3. E-auctions
4. Virtual communities
5. Collaboration platforms
6. Third-party marketplaces
7. Value-chain integrators
8. Value-chain service providers
9. Information brokerage
10. Trust and other services
65. Micro environment 2. The organization
The organization’s adaptability to change
66. Micro environment 3. Customers
Situation analysis on customers
Demand Analysis
Understanding the potential
and actual volume of
visitors to a site
Conversion Modeling
The extent to which visitors
[potential and actual]
convert to outcomes on the
site [leads and sales]
Access levels to the internet, Propensity to use and buy, Buyer Behaviour
67. Demand Analysis: Quantitative determination of the
potential usage and business value achieved from
online customers of an organisation.
Quantitative analysis of perceptions of online channels
is also assessed.
Helps understand:
1. Current trends and levels in usage of internet for
different services
2. Factors that affect how many people actively use
these services [drivers and barriers]
Major factors that govern adoption of internet:
Cost of access, Value proposition, Perception of ease of
use & Perception of security
68. Assessing Demand: Assess the level of customer
internet access and activity for different markets and
online market share
For each customer segment and each digital channel,
assess the volume and share of customers who:
1. Have access to the digital channel
Varies between countries and within regions
2. Are influenced by using the digital channel but purchase
using another channel
Online research is used in every stage of purchase, Consumer is more
informed of available options, Price comparison is the norm, Online
experience impact brand evaluations, Purchase decisions are convoluted
3. Purchase using the digital channel
Increasing number of products and services are available online,
Financial transaction security, payment options and trust is an issue
Simplified to the ratio “Access : Choose : Buy”
69. Conversion Marketing: Using marketing communications
to maximise conversion of potential customers into
actual customers.
1. Marketers build conversion or efficiency models of
their web marketing. These models assess the
efficiency of online and offline communications in
drawing the prospect through different stages of the
buying decision.
2. Total online demand in a particular market is
estimated and the success of the company in
achieving a share of this market is determined.
3. Conversion marketing tactics are used to create as
many potential site visitors into actual visitors and
then convert them into leads, customers and repeat
visitors.
70. Micro environment 4. Suppliers
Suppliers will have an impact on the quality of the
product/ service delivered to the end consumer.
Key issues include effect of suppliers on product
prices, availability and features.
Major concerns are:
1. Access levels to the internet
2. Propensity to use
3. Integration with existing systems
71. Micro environment 5. Competitors
Competitor Analysis: Review of internet marketing
services offered by existing and new competitors ad
adoption by their consumers.
Involves monitoring of competitor use of internet
marketing for acquisition and retention of customers.
Competitor Benchmarking: The structured comparison
of digital marketing and e-commerce services within a
market in order to identify:
1. Threats posed by changes to competitor offerings
2. Opportunities for enhancing a company’s own digital
offering using innovative approaches adopted from
non-competitors
72. Companies should review:
1. Local competitors
2. International competitors
3. New entrants both local and international
Companies must watch out for new technologies, new
approaches, new design techniques and customer
services that would give competitive advantage.
While benchmarking, companies should review
competitors’ sites identifying:
1. Best practices
2. Worst practices
3. Next practices [looking beyond its sector at leaders
in other industries and their digital practices]
73. Micro environment 6. Intermediaries
Destination sites: Sites typically owned by merchants,
product manufacturers or retailers providing product
information [brand sites]
Marketing intermediaries: Firms that can help a
company promote, sell and distribute its products and
services.
Online intermediary sites: Websites that facilitate
exchanges between consumer and business suppliers.
1. Typically independent of merchants and brands
2. Can be owned by brands
3. May support social networking sites
74. Different types of potential online intermediaries or
cyber-mediaries:
1. Directories
2. Search engines
3. Comparison sites
4. Review sites or Evaluators
5. Virtual Resellers
6. Financial intermediaries
7. Forums, fan clubs and user groups or Brand
communities
8. Infomediary
9. Portal
76. Macro Environment –
Economic and Political
Economic cycles – boom and depression
Economic growth rate and Inflation
Economic policies – Globalization, GST, China, G20
E- government – use of internet technologies to provide
government services to citizens
Governmental initiatives for popularizing internet -
Digital India, Akshaya Kendra, nic.in, gov.in etc.
Political will and proactive action for internet adoption
Internet governance – Control of the use and operation
of the internet – Chinese Govt. controls access
77. Macro Environment - Social Factors
Social barriers to adoption of internet
No perceived benefit
Lack of interest
Lack of skills
Security problems
Cost
Social Exclusion – part of the society is excluded from
the facilities available to the remainder
Digital divide
Leapfrogging of technology
78. Macro Environment –
Legal, Ethical and Taxation 1
Privacy – a moral right of individuals to avoid intrusion
into their personal lives
Identity theft – the misappropriation of the identity of
another person without their knowledge or consent
Information security
Contact information
Profile information
Financial information
Behavioural information –across websites or within a
website
79. Macro Environment –
Legal, Ethical and Taxation 2
Cold list – data about individuals that are rented or sold by
a third party
Permission marketing – customers agree [opt-in] to be
involved in an organisation’s marketing activities, usually
as a result of an incentive
Spam – unsolicited email
Cybercrime – Financial Frauds, Cyber-abuse
Intellectual property rights – copying content, media etc.
Varying tax laws, Contractual obligations/ liability & Legal
Jurisdiction in online operations across countries
80. Macro Environment – Technological
Disruptive technologies – new technologies that prompt
businesses to reappraise their strategic approaches
Diffusion of adoption of technologies & leapfrogging
Attitude towards technology adoption in an organisation–
cautious or intermediate or risk taking
Presence of multiple access platforms for digital media
Technology convergence within devices – mobile
Growth of high speed 4G mobile, broadband and wireless
internet access for home and work
Growth of search and location based services
Internet security – multi-layered authentication (ID, PIN, OTP,
biometric), alternative payment systems (PayPal, Paytm)
Growth of big data, data analytics and predictive analytics
82. Mobile Marketing
Multi channel strategy for reaching the audience
through mobile devices (which is the primary mode of
internet access for majority of users worldwide)
Allows interactive marketing through mobile optimized
web pages, apps, social media, gaming, location based
services, social media, barcode & QR code scanning,
NFC and GPS messaging
All the forms of online advertisements can be easily
adapted to the mobile as well.
Mobile has greater reach as compared to internet
therefore is more effective
83. Advantages of Mobile Marketing
1. Communication is possible using multiple methods such as
SMS, MMS, contests, games, CRM tools, apps, music, video,
movies, images, text, USSD codes, web pages, apps,
Bluetooth, Barcodes, QR codes, NFC & GPS, blogs, vlogs,
podcasting, search and location based services.
2. Imparts instant communication to the customer.
3. The communication is direct to the target customers.
4. Provides tools for interactive marketing tool
5. Higher & faster capability of capturing user profile
6. Process is quite flexible as the feedback is instant,
7. Marketing strategies can be reframed immediately.
8. Innovative process and offer real time campaign.
84. Digital Signage
Use LCD, LED and projection displays/ billboards are
used for communication
Images, Video, Web pages, Streaming content are
generally displayed along with information and text.
Found in public places, elevators, buildings, hotels &
restaurants, buses & trains, events, airports, malls etc.
Widely used in advertising and audience engagement
through interactive signs.
3D and 4K Ultra HD and Cloud based signage are the
latest technologies along with audience measurement
and content management software.
Creative and relevant content is the key for maximizing
audience interaction and engagement
Reference:
https://www.digitalsignagetoday.com/