Optinsearch provides various digital marketing and web development services including social media marketing, digital advertising, search engine optimization, website design and development, and event live streaming. They aim to establish remarkable digital presences for brands across multiple online platforms through strategic services. Their team includes experienced sales, marketing and technical support staff as well as live stream operators and digital marketers. They offer end-to-end support and accountability for clients.

2. AGENDA
ABOUT US CORE PILLARS
ESTEEMED CLIENTS
SERVICE WE OFFER
END TO END SUPPORT ACCOUNTABILITY

3. We at Optinsearch aim at establishing a remarkable digital
presence of your brand over numerous digital media marketing
platforms with our strategically developed services in the
arena of Social Media marketing, Digital Marketing, Website
design and development, Live streaming, Webcasting,
documentary filmmaking and optimized online advertising
solutions.
About Us

4. Experienced and
solution oriented sales
& marketing team
dealing with top brands.
In depth technical
know-how of the tools
and expertise in
debugging any sort of
technical issue.
Team of acomplished
event operators with rich
experuence of handeling
big events & clients.
Core Pillars
IT-Sales & Marketing
Tech Support
Livestream Operators
Digital Marketing
Solutions
Web Development
Veteran digital
marketers who always
eye on your expanding
brand presence with
positive business
returns within limited
time
With creative bend of
mindset, curates
engaging websites
giving you a broad
horizon to your internet
presence.

5. 360° Digital Marketing
Social Media Management
Event Live Streaming
Website Development &
Graphics Designing
Website Domain & Hosting
Service We Offer
Search Engine Optimization
Mobile Application Development
Documentary Filmmaking

6. 360°Digital Marketing
Digital Advertising With holistic approach from campaign
creation, competition analysis, keyword research, creating
engaging ad copy, internet-based targeting and also precise
tracking will definitely offer your service an odds to develop a
pleasant partnership along with your clients.
It is going to aid you to present your consumers what your
organization is actually made from as well as just how your
organization could be valuable for all of them.

7. Every business gets success from 3 mediums:
Mediums Description Note
Paid
Mediums
(Pay X and
Get Y
Sales)
Where we spend money, get
visitors and convert them to sales.
It helps in introducing the business
to consumers which helps in
organic and brand growth.
Quick to start
Cost per lead is expensive
Must for initial months, later paid
medium is to grow organic and brand
channels.
Organic
Mediums
Where the business grows the base
and it leads to people knowing the
business organically like Search
Engine ranking, Social Media, Email
list etc.
Takes time to grow.
In long run cost per lead is very low.
Initial months are investment.
Brand
Mediums
People search the brand or visit the
website directly, they share the
business name with their friends.
Business is considered among top 5
top service providers.
Very difficult to reach top 5 spot,
multi dimension act is needed, from
product quality to service rating.
Once reached, the business can
charge premium.
Organic/Paid /Brand

8. Validate your
Business Idea
Create an
Experimental
Plan of Action
Be your Digital
Marketing
Companion
1.
2.
3.
Purpose Served For Your Business

9. TOP GOALS
Increasing
Visibility
Acquiring Quality
Visitors
Keeping
Customers more
engaging
Creating Social
Buzz
As per our understanding here are some of the business goals. We understand the
business first, analyze it and then we suggest the Right Digital Mix as it is the key to
Success.
Probable Business Goals

10. Our Primary Goals

11. Aggressive
More leads
& Branding
Channel Based Marketing
SEO, PPC, Social media,
Email Marketing(Integrated
way)
Phase –I Basic Set Up for Channels Growth
& Improving on the “Trust”
Website restructuring, tracking, content,
presence, integration
Phase III
Phase II
Phase I
Phase by Phase plan:
Our Steps For Success

12. TG – Target Audience
Strategy Building

13. Different marketing channels
Right Digital Marketing Mix selection is the key to success.
Marketing Channels

14. Approach For Channel Selection

15. •We will optimize your website to make it more marketing ready which will
result in more visitors and sales as of now.
• 72 parameter Check-list implementation
• Improving keywords to better position in SERPs
SEO
• We do all 3 levels of ads, search, display (contextual) and profile targeting.
• Advertising in Google.com, Advertising in other websites Interest Based
Targeting can help reach maximum service awareness (Remarketing will be
added to all campaigns)
AGGRESSIVE
PPC
• Facebook plays important role in targeting our Audience. For Viral reach and
repetitive interactions.
• We will work on FB page to share information and interact with Target
Audience. We will also work on your Twitter page and LinkedIn page for
Engagement.
INTEGRATED
SMO
• With list of existing customers’ and new customers’ email address, we can
target them easily
• Making them to know, we are the thought leaders in our sector
EMAIL
MARKETING
• Targeting visitors who visited our website before
• Must to create Brand Recall & Can be achieved through Google & Facebook
Advertising Platform
RE-
MARKETING
Recommended Marketing Channels

16. ACTIVITIES
Paid Ads: There are 3 types of paid ads possible, we do all 3 to see the best
returns. Products/services which are more impulse buying, profile and
contextual targeting works great.
Target Group
Search Intent Profile Targeting
Contextual
Targeting
Also we will look at innovative ads to enter market at lower cost like mobile ads for apps etc.
Aggressive PPC (Google Ads)

17. ACTIVITIES
• Paid Ads on search engine for different search queries (along with
landing pages for better conversions). This is to target the people who
are searching for similar programs.
• Contextual ads - Paid Ads on different websites. When people are
reading some relevant websites, we can target them.
• Paid Ads on social media and other profile targeting websites. Where
we target people based on their profile.
Aggressive PPC (Google Ads)

18. This helps in creating loyal and more excited customers, helps immensely in branding.
People don’t buy in one engagement, people needed to see us over 5 times to even
consider us.
Aggressive PPC (Google Ads)
We also do a re-targeting ad (people who visited our website once will see our ads again and
again on different websites)

19. Aggressive PPC (Google Ads)
• Keyword research/mining
• Historical campaign analysis
• Campaign/account restructure (if necessary)
• New campaign/ad group structure design Iterative ad testing and campaign
optimization
• Ongoing campaign analysis to determine what’s working/what to cut,
demographic profiles and day parting/geo parting
• Creative (image+copy)
• Retargeting (banner + FBX)
• Competitor research
• Ongoing A/B testing of ads/creative
• Landing page consultation
Activities we will perform for PPC

20. Major activities under PPC:
Aggressive PPC (Google Ads)

21. ACTIVITIES:
Get the basics of SEO done and invest on right keyword groups,
do a competitor analysis to see how difficult it will be to penetrate the
market. Build a strategy for short term and long term. Main SEO
activities are:
•Keyword analysis and selecting right to get the target audience right in
the landing page
•Make website SEO friendly (We do a 24 parameter check and
implementation)
•Adding content to win the target keyword group
•Adding links using competitors common links and innovations
•Adding right signals like improving bounce rate, pages per view, social
engagement etc.
Search Engine Optimization

22. • Step 1: SET-UP Task and Implementation.
• Step 2: SEO Audit.
• Step 3: Keyword Analysis & keyword to page assignment.
• Stage 4: On-Page Activities, website content.
• Stage 5: OFF-Page Recommendation.
Search Engine Optimization

23. Major activities under SEO, we do very structured work:
Search Engine Optimization

24. • Google & Bing Webmaster Account creation & basic setup- Helps in tracking how it
is going with Bing.
• A detailed draft outlining the technical issues that may be addressed so as to make
the website infrastructure perfect.
• Implementation of all technical suggestions made in the set up task document.
• 72 Parameter Check document - A detailed analysis of the 72 parameters would be
done to make the Website technically sound from the SEO perspective.
• 72 Parameter Implementation - All technical implementations from the 72
parameter check recommendation document as required.
Search Engine Optimization
DELIVERABLES:

25. • Keyword Discovery- We would be doing a detailed Keyword dimension &
attribute analysis to find out the basic focused clusters of keywords
• Keyword Analysis - Analyzing & making the Focused list of keywords. Look at
search volumes, competition & current rankings in the SERPs.
• Focus on keywords which client will suggest.
• Assigning target URLs with respect to cluster of key-phrases
• Detailed on-page recommendation will be made for the Home Page.
• Structural on-page recommendations for the-'category' pages and sub-
category pages
Search Engine Optimization
DELIVERABLES:

26. • Listing on different blogs where people are looking for latest such
updates & trends along with listing on top Business listing sites.
• Forum participation.
• Press release
• Article submissions
• Authorized and genuine backlinks with good PR
• Minimum within the site
Search Engine Optimization
DELIVERABLES:

27. ACTIVITIES
Get social media integrated and a plan for social media.
•We understand competitors (like what is working for them, how they are doing,
learn quickly from their fans).
•Get the visitors from social media to check out the offerings, News, testimonials,
reviews and more..
•Use creative and action oriented landing pages in social media (especially in FB)
to get more likes, comments and referrals.
If done right, it can give huge returns
Social Media Management

28. • Audience Growth Management
• Social Analytics and Reporting
• Influencer Outreach and Engagement
• Social Monitoring
• Progress and Opportunity Analysis
• Expansion of Social Presence
• Social Conversion Analysis
• Social Conversion Strategy
Steps to Perform:
Social Media Management

29. • Initial Social Media Audit
• Audience Research
• Social Testing
• Competitor Analysis
• Opportunity Analysis
• Strategy Outline
• Project Roadmap
• Tactics and KPI Timeline
•Account Optimization
•Engagement and Reach
Optimization
•Social Ad Management
a. Demographic and Interest
Targeting
b. Promoting Original Content
c. Increase Audience Size
DELIVERABLES:
Social Media Management

30. Major Activities under SMM:
Social Media Management

31. EMAIL MARKETING
Decide the purpose of the
campaign, identify the target
Audience and frequency for
mailing
Get the mailing list ready
either by purchasing or
collecting
Purchase the Email Software
according to the needs – think
about visual options and the
ability to receive analytic data
Measure the effectiveness of
the campaign by using the
analytic data from the email
software – including the click
through rate
Make sure that the email has
a visual impact by making it
easy to read and ensuring
that the readers will find what
they might be looking for.
Decide what the first message
is going to be about, choose
an engaging title and to make
sure the email is innovative
and full of relevant information
Social Media Management

32. Activities
• Getting people to sign up for email newsletter and reaching out with
guides and offers.
• Promoting guides for downloads and capturing emails.
• Partnering with related communities for email introductions. (This can
be key to App marketing)
Emails are still powerful way to reach the target audience quickly. We
also get to know how many people are browsing from mobile and
introduce app related emails more.
Social Media Management

33. EXPECTED DELIVERABLES - EMAIL MARKETING
• Delivery rate: Around 80% (Reaches 75% in the inbox) [Since it is
bulk and already a lot of emails are sent, this can be better confirmed
after sending the first lot]
• Open rate: Around 3% to 5%
• Click Rate: Around 2% clicks
• Conversion on website: We shall enable tracking to see how the
website is Converting.
• Our mail Goal: To improve Click rate and open rate by optimizing the
email (At a later stage we can also help in improving the conversation
rate by improving the landing pages and the message in the landing
pages)
Social Media Management

34. OUR WORKFLOW – EMAIL MARKETING
List of Emails
received from
Clients
Email Health
Checker (Helps to
keep the Email
List Healthy)
Dividing Email
Lists based on
Acquisition
Channels
Devising possible
general plan
covering most of
the audience
Segmenting Email
List based on their
behavior
Again based on
the segmented
data, new email
will be sent
Social Media Management

35. Remarketing is a way to stay engaged with your target audience who
visited the website / mobile application / Video Channel once, by
presenting relevant Ads and offers across the web, making sure the brand
remains to the top of their mind when they are ready to buy any product or
services.
If we have a broad remarketing strategy, like the following it will enhance
the brand awareness as well as lead conversions.
Social Media Management

36. Visitors
lands on
Landing
Page
Left out of
the website
Wherever
the user
goes across
the internet,
personalized
Ad/ Video
can be
shown
Remarketing is a way to stay engaged with your target audience who
visited the website, by presenting relevant Ads and offers across the web,
making sure the brand remains to the top of their mind when they are ready
to buy any product or services.
Social Media Management

37. Event Live Streaming
We at Optinsearch provide full HD quality live streaming solutions with a blend of innovation
and technology through which you can engage the worldwide audience with your event,
webinar, conference or auspicious events like wedding. You can select the platform to
stream your event live from your own website to social media platforms like Facebook,
Youtube, or Linkedin.

38. WEBEX ZOOM
Google Meet
TEAMS
VC Platform We Can Use

39. • Clock/Timer
• Welcome and Thanks Slide
• Media Files ( Video clip, logo of sponsors )
• Dynamic Titles | Text
• Customized Background
• Dynamic Frames
Add-on elements along with live broadcast makes event more attractive
and increase the brand value among the users . Following are the features
that we can embed along with the live stream
Features With Live Broadcast

40. Sample Layouts

41. Sample Layouts

42. Sample Layouts

43. Sample Layouts

44. Sample Layouts

45. Seamless delivery of
streaming
Landing page design &
development
Dry run of event beforehand
& Live Support during the
event
HD Recording of Live
Event
Customized layout as per
requirements
SD/HD Streaming of the
live video
Deliverables

46. Sample Layouts

47. To make Conference | Webinar | Online Event, more engaging and to let users feel
connected with the event we will provide interactive features like chat, reaction, hoot, clap
and Ask a question, Poll, Quiz, Feedbacks which will make users feel that they are part of
the event.
Add On Features (Engagement)

48. Clap and Hoot : The clap and hoot
feature is to enhance the engagement of
the audience in the live conference
Comment Box: This feature let
attendees interact to the speaker in live
session by typing the question in the
“ASK A Question” Box.
Add On Features

49. Reaction Tab: Another exciting feature
for attendees through which they can
express their feelings for the speaker.
This feature let audience feel more
connected with the conference.
Attendees Checklist: This
feature help users to know that
who all are viewing the event
right now and can even interact
with them through chat box
Add On Features

50. Website Development & Graphics Designing
We underline our administrations under the broadened parts of Web improvement that
arrangements with the working of the site while Web planning manages the standpoint of a site.
Give your website and level up the strategies for growing big in industry.
We offer our clients a “Hard to beat’ website design services. Unlike most website design
service firms, we keep you in the loop and share our expertise on best practices to follow
along the way.
We will also ensure that the website continuous to grow and gain traffic with our other services
(SEO +local management, Social Media management)
Our solutions go through a few quality checks and pursue just the last endorsement of our
customers. Any updates in the elements for web advancement or planning is adjusted to make
your site easy to use feature the best performing exercises of our customers.

51. Website Development & Graphics Designing
• Establish your brand with a website that’s all branded with your content and logo.
• Gain visibility by creating an industry standard and relevant articles that back links to website
• Boost your SEO by improving the relevancy of website & using optimized keywords for high
search rankings
• Up your local credibility by optimizing your business profiles on Google for up to date listings
• Generate leads in order to discover yourselves among customers around the world with targed
marketing strategies
• Focus on your business while we will take care of all the actions and strategies. Just provide the
content, design and rest leave it on us.
DELIVERABLES:

52. Mobile Application Development
A squint is all you need to acknowledge how every alcove and corner
of your computerized life is expand upon the improvement of
portable applications. With our industry rich involvement with
portable application advancement we assemble your necessary
application with the right philosophy and amazing skill so the
versatile application hangs out in the opposition.
We are an eminent versatile application improvement organization
that endeavor on to give a smooth rush to its clients. From the
broadened parts of application improvement we ensure that our
items stay fair and take care of every last necessity of our
customers. Go along with us in creating versatile applications for you
to tap the current calls of the business.

53. Mobile Application Development
• Native App Development
Native Application Development incorporates building applications for particular mobile OSs like Android, iOS,
Sybian, Windows, etc. For companies that concentrate on user experience, native mobile apps are the best
option.
• Android Application Development
Google's Android will maintain its lead in the market—projected to account for approximately 85% of all
smartphones shipment worldwide by 2020. In this fast booming Android app industry, the smartest move that
you can make is to get an android application developed for your company.
• iOS Application Development
The world's most popular mobile operating system is excellent if you're stepping in the market of mobile
applications. The iPhone app market is incredibly profitable as it still defines the standards and allows your
app to get exposed to a beneficial set of users.
• Hybrid App Development
Hybrid mobile application development empowers the applications of diverse operating systems to
commission and have similar central codes, in the long run, makes the whole advancement process less
expensive and quicker.
• Progressive Web Apps Development
A Progressive Web App utilizes cutting-edge web capabilities to give users a mobile-application kind of
experience. Progressive Web App Development is so uniform and seamless that it is equally impactful as the
native app but with additional benefits of PWAs

54. Documentary Filmmaking
We are a well-known for Documentary Filmmaking Service providers. Documentary is meant
for revealing the hidden things. Keeping this in mind, we have mastered the art of
documentaries and are one of the highly acclaimed Documentary Filmmaking. As a
Documentary Filmmaking, we produce films based on the social, political and psychological
reality of Indian society.
With the aid of latest technology, we ensure to the clients that we are a best to place to avail
the offered services as per the set quality norms and at the budget friendly price range.

55. Documentary Filmmaking
Services Offered:
Documentary
Filmmaking
Service
Corporate Films
Services
Radio Programs
Services
Our provided services
are highly appreciated by
the customers for their
fair business policy,
timely execution and
accurate resolution.
We are offering these
services at most
economical prices as
per their needs and
demands.

56. Esteemed Clients

57. Esteemed Clients

58. We can stretch to provide end to end support:
• Creative Design Services (Limited help for print)
• Web development
• Mobile development
• Data Entry work
• And other support through our local partners at cost effective
way.
Our Goal is to ensure our partnership is a strong WIN-WIN.
End To End Support

59. We are 100% ROI focused partners, we focus on results and
for accountability we have follow activities along with number
reviews:
• Monthly/Weekly detailed reporting and calls.
• Interaction via email to have business information and
marketing related assistance.
Accountability

60. We craft and customize our services to adhere to the growth strategy of your
business.
Cost Effective Solutions
Guaranteed Satisfaction
Cost Effective Solutions
Only Best Encoders in use
Professional Approach Prompt & On Time Customer
Service
Why To Choose Us?

61. Thanks!
Shashwat Shrivastava
Head- Marketing & Event Operations
+91 7798966918
shashwat@optinsearch.com / info@optinsearch.com
www.optinsearch.com