IIM provides digital marketing services including pay-per-click management, competitive analysis, search engine optimization, web analytics, content marketing, email marketing, and social media marketing. They take a consultative approach and create customized marketing plans and reports to help businesses grow online. IIM works with clients around the world through their network of digital marketing consultants.
As a digital marketing agency, Digital Marketing Trade will ensure that you build your brand image publicly and will surely help you get as much traffic as you need to expand. Get connected with us for some of the best digital marketing strategies by which, irrespective of your location, you can fastly advertise your product.
B2B Digital Marketing presentation at Riga Business SchoolRolands Ozolins
This presentation covers core b2b digital marketing concepts such as strategy, b2b marketing personas, planning customer journey, SEO, marketing automation, lead nurturing, marketing content development and lead scoring. Speaker also introduces concept of sales and marketing engine as end-to-end approach to international b2b marketing as best way to combine multiple marketing approaches into single easy to understand concept.
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
360° Digital marketing an online marketing firm, we combine advanced technology with smart talent to deliver our clients quality digital solutions that work for them. Providing a rich array of services that, we aim at creating suitable digital strategy that helps in attracting the target audience and increasing conversion figures. As a one-stop digital solutions provider, we cater to businesses of all shapes and sizes, and diverse industry verticals, helping them improve their web presence, optimize websites for better search results and sell more through marketing campaigns.
360° Digital Marketing delivers you the experience, technical know-how coupled with creativity to take your business a notch higher!
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Marketing
• Web Design & Development
• Data analytics
• YouTube Videos & Promotions
• E-mail marketing
• SMS Marketing
• Reputation Management
• Mobile App development
• Telemarketing
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. 360 ° Digital Marketing combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
As a digital marketing agency, Digital Marketing Trade will ensure that you build your brand image publicly and will surely help you get as much traffic as you need to expand. Get connected with us for some of the best digital marketing strategies by which, irrespective of your location, you can fastly advertise your product.
B2B Digital Marketing presentation at Riga Business SchoolRolands Ozolins
This presentation covers core b2b digital marketing concepts such as strategy, b2b marketing personas, planning customer journey, SEO, marketing automation, lead nurturing, marketing content development and lead scoring. Speaker also introduces concept of sales and marketing engine as end-to-end approach to international b2b marketing as best way to combine multiple marketing approaches into single easy to understand concept.
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
360° Digital marketing an online marketing firm, we combine advanced technology with smart talent to deliver our clients quality digital solutions that work for them. Providing a rich array of services that, we aim at creating suitable digital strategy that helps in attracting the target audience and increasing conversion figures. As a one-stop digital solutions provider, we cater to businesses of all shapes and sizes, and diverse industry verticals, helping them improve their web presence, optimize websites for better search results and sell more through marketing campaigns.
360° Digital Marketing delivers you the experience, technical know-how coupled with creativity to take your business a notch higher!
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Marketing
• Web Design & Development
• Data analytics
• YouTube Videos & Promotions
• E-mail marketing
• SMS Marketing
• Reputation Management
• Mobile App development
• Telemarketing
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. 360 ° Digital Marketing combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Online Marketing, Google, Youtube and Facebook Advertising by ghanchimedia.comGhanchi Media
Ghanchi Media was established in 2012. Our specialization in Google, Facebook and youtube advertising, Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Business Plan for a Mumbai Based Digital Marketing CompanyNalini Patil
DigIQ raises your digital quotient by providing your business best in class digital marketing solutions. DigIQ is the one-stop solution for all your digital marketing needs. We make your business visible and give digital life to your business by making it relevant and more importantly by making sure that it is found.
The 2021 digital marketing playbook for the nightlife industry Jeremy Mays
Since the nightlife industry was decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive nightlife industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools and techniques to grow your brand.
Digital Marketing Consulting For Business Proposal PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Digital Marketing Consulting For Business Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g2o5SS
Why Do You Need a Digital Marketing Strategy for Business Growth?Chandrasekhar Sah
Digital marketing, in particular, refers to 'achieving marketing objectives through the application of digital technologies and media. You must integrate digital technologies with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Through this PPT we want our Clients to know the process we would follow to make their web platform's digital promotion and hence, they would easily see a plan in the form of a proposal.
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Online Marketing, Google, Youtube and Facebook Advertising by ghanchimedia.comGhanchi Media
Ghanchi Media was established in 2012. Our specialization in Google, Facebook and youtube advertising, Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Business Plan for a Mumbai Based Digital Marketing CompanyNalini Patil
DigIQ raises your digital quotient by providing your business best in class digital marketing solutions. DigIQ is the one-stop solution for all your digital marketing needs. We make your business visible and give digital life to your business by making it relevant and more importantly by making sure that it is found.
The 2021 digital marketing playbook for the nightlife industry Jeremy Mays
Since the nightlife industry was decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive nightlife industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools and techniques to grow your brand.
Digital Marketing Consulting For Business Proposal PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Digital Marketing Consulting For Business Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g2o5SS
Why Do You Need a Digital Marketing Strategy for Business Growth?Chandrasekhar Sah
Digital marketing, in particular, refers to 'achieving marketing objectives through the application of digital technologies and media. You must integrate digital technologies with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Through this PPT we want our Clients to know the process we would follow to make their web platform's digital promotion and hence, they would easily see a plan in the form of a proposal.
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
How to Rapidly Build Your Dream Law Practice Using Social MediaThomas Reidy
Discover the answers to 4 critical questions that will bring you a steady stream of qualified referrals:
1) Why is using “social media” the most cost effective way to build your practice?
2) Where are the clients urgently looking for your services online?
3) How do you position yourself as a highly visible, local legal authority?
4) What is the best way to build your website client conversions?
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
We are an SEO Firm specializing in achieving top placement of websites in 3 major search engines: Google, Yahoo & Bing. What sets us apart from other competitors is that we follow white-hat organic SEO link building techniques to boost the rankings in SERP.
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Class 3 digital marketing services in ludhianaMegha Seth
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Digital marketing is known as an approach, promotion, branding or marketing exercise using digital platforms like websites, search engines, emails, social media and mobile apps. Digital Marketing training for undergraduates and professionals by DICS will not only help you in learning the different facet of digital marketing course but will also provide you with a practical experience along with certifications. We have the most experienced faculties and we are one of the recognized digital marketing institute in Pitampura, Delhi.
Anvil's Pascal Inderabudhi presented at the quarterly lunch & learn seminar on paid media. From exactly what paid media is to an overview on how to use it, he covered all the bases in order to get anyone off and running with this own campaign.
Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their career in this field. With Ekaasha Technologies, you can transform your ideas into reality and grow your business online. Contact Ekaasha Technologies today and get a free quote for your project.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
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APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
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1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
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Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
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Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
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1. Cover Page
To be designed later
IIM DIGITAL MARKETING
SERVICES PORTFOLIO
A showcase of IIM’s service offering and best in class case studies
2. IIM Overview
WHO IS WSI?
Over the years our Consultants
have helped of
businesses around the world
to grow and prosper online
and they’re ready to help your
business too.
PROVEN EXPERIENCE WORKING FOR YOU:
Over the years we’ve seen the rise of the
website as a service and distribu on channel,
the fall of the dot-coms and the explosive
growth of Social Media. As the Internet
con nues to evolve, so do our systems, our
products and our services. Today, emerging
digital technologies and marke ng techniques
allow our Consultants to take their clients’
Internet presence to the next level, while
never losing focus of our key goal—increasing
a company’s profitability by building
affordable Digital Marke ng Solu ons that
work.
CUSTOMER FOCUSED: IIM listens and seeks
to understand our customers’ businesses
be er, u zing customer and Consultant
feedback and expert research to find out
what you need to grow your revenues online.
We’ve learned that you want a trusted
advisor who can simplify Digital marke ng
and help you choose the best op ons for
your business needs. While IIM is constantly
monitoring customer needs around the
world, our Consultants are located where
your business operates and understand local
business condi ons and opportuni es.
hundreds
3. Our Services
Pay-Per-Click Services
Our campaign management
services will track and measure
the effectiveness of your ads on
a monthly basis. We'll work with
you to determine the most
appropriate and effective goals
for your PPC landing pages and
advertising campaigns.
Campaign Management
Benefits
• Increase your sales
• Lower your cost per sale
• Get more visitors, leads, sales
and customers
• Maximize your Google Adwords
budget
• Professional brand promotion
IIM’s 5 -Step Plan for Pay-Per-Click
Step 1: Create an informative webpage
• Ensure there is a call-to-action
Step 2: Generate a list of keywords
• Keywords that potential buyers would search
• Identify your negative keyword list
• Identify broad and exact matches phrases
Step 3: Build your campaign
• Research bid prices on Google
• Write your Google AdWords advertisements
Step 4: Monitor your results
• Split test ads against each other to achieve higher
click through rates
Step 5: Improve your performance
• Rewrite ads to improve click through rates
• Optimize landing pages to improve conversion rates
• Improve you ROI by adjusting bid prices
Pay Per Click (PPC) advertising is an investment, and
just like any other, it has to pay for itself. PPC is
enormously powerful. You only advertise to people
who are looking for what you have right now, and
you only pay when they respond by clicking through
to your website. The price is determined by an
ongoing real-time bidding process that is based on
true market values.
4. Our Services
Competitive Analysis
To be successful in online marketing, businesses
must gain a search advantage over their competition.
Not understanding your key competitor’s online
activities will result in lost opportunities. It is
important to know what your competitors are doing
on the Internet, so that you can combat and reduce
any advantage they have.
IIM’s Internet Competitor Analysis is developed to
provide detailed information on how your
competitors use Internet marketing to promote their
products and services. This detailed report will help
you understand your competitors’ strengths and
weaknesses. Strategic use of this online business
intelligence will help to strengthen your competitive
advantage and improve your online business decision
process.
Key Benefits
• Identify organic keywords that competitors are
targeting
• Identify competitor paid search strategies,
keywords and ads
• Work out competitors’ estimated monthly online
marketing budget
• Redefine your online business strategy against
your competitors’ to Increase your Return on
Investment (ROI )
• Identify email campaigns that your competitors
are deploying and counter them with more
relevant campaigns that generate a greater
response
• Review of your site framework
• Home page review of your top
competitor sites
• Competitor analysis of the top
10 websites in your industry
• Competitors’ top 20 organic
keyword phrases
Report Features
• Full competitor dashboard
including PPC keywords, daily
spend, web pages, keyword
phrases etc.
• WebScan audit of all competitors
• Overall analysis of how you rate
among your competitors
Report Contents
5. Our Services
Search Engine Marketing
What exactly is SEM?
When we talk about SEM
(Search Engine Marketing) we
are talking about marketing
tactics like search engine
optimization, PPC, social media
optimization, display
advertising and banner
advertising.
• Get a custom-made plan for
your website
• Increase your site traffic
• Generate quality leads naturally
• Reach your customers where
they are searching
• Increase conversions by
building your brand awareness
Benefits
If you want to rank #1 for your targeted keywords,
you need to understand how search engines work.
You must know what factors search engines use in
ranking websites and how they “read” and “index”
web pages.
At IIM, we have a 3 -Step plan to help businesses
like you to identify and create the quality website
content that Google loves. We will also ensure that
you are fully leveraging Search Engine Marketing
(SEM) in your business to help drive you more
revenue.
3-Step SEO Plan
Step 1: Dominate your particular industry sector
• Identify your target audience
• Set your website goals/ objectives
• Understand what persuades your audience
• Scout your competition
Step 2: Get your website ranked as high as possible
• Ensure your site structure is search engine
friendly
• Identify the keyword phrases your audience use
• Identify off-site activities that will get you links
Step 3: Track, Monitor, Adjust
• Track your keyword rankings
• Analyze your website’s visitor activity
• Monthly reports detailing website performance
• Provide recommendations for improvements
6. Our Services
Web Analytics
• Site Overview
• Search Report
• Data Dissection
• What’s Changed
• Campaign Report
• Funnel Report
• Click Fraud Report
• Easily measure performance of
both online and offline
marketing campaigns
• Revenue tracking reports
providing extreme ROI analysis
• Easy to read graphs and pie
charts provides a greater
understanding of metrics
Benefits
Types of Reports
Every marketing campaign on the Internet needs to
be tracked in order to make it successful. After
planning and implementation, tracking tools are
necessary to calculate the ROI of a particular
campaign. We provide you with a monthly report and
make suggestions where changes need to be made to
improve your Website Performance.
Web Analytics Helps You Understand
• Which keywords are attracting your most
desirable business prospects
• What advertising copy pulled the most responses
• Which landing pages and content make the most
money for you
• How visitors found your website
• Which pages and links are most popular
• Whether or not your campaign is directing traffic
to the correct pages
• Visitor segmentation to identify the sources that
generate first time and returning visitors
7. Our Services
Content Marketing Plan
Benefits
• Increase traffic to your site
• More quality leads and sales
• Greater customer reach
• Build brand credibility and trust
• Increase your ROI significantly
• Generate more effective site
copy that visitors will read
What You Can Expect
• Extend your online brand by
increasing keywords featured in
Google’s top 20 results
• Decrease dependence on pay
per click
• Diversify ways to engage with
your prospects
When you add relevant content to your website on
an ongoing basis, generally monthly, the overall
quality of your website increases and will then be
recognized by search engines as a valuable content
rich site. By optimizing content with relevant
keywords, you will get organic (free) focused traffic
driven to your site.
Every page is an opportunity to make a sale. This
content on the page is an investment to your
business, not a marketing expense. Our professional
copywriters will create persuasion architecture and
write your pages to convert internet visitors to
customers and let your pages make the sales for you.
IIM’s 3 -Step Approach
Step 1: Analyze your business objectives
• Evaluation quality of existing website content
• Identify goals and who you should be targeting
Step 2: Keyword research and content integration
• Keyword analysis and research of target audience
• Write and edit quality keyword rich content
• Create press releases and distribute accordingly
Step 3: Management and measurement of results
• Analysis of search engine rankings and site activity
• Monthly reporting of results and site improvement
• Recommendations on how we can continually
increase your website’s content quality.
8. Our Services
Email Marketing
• Improve the quality of your
current email list
• Increase brand recognition
• Drive repeat traffic to your
business
• Build long-term relationships
• Increase overall sales
Our Objectives
• Provide customers with relevant
business and industry news
• Stay connected with your clients
• More effective response rates
than other marketing tactics
• An inexpensive way to get more
prospects to read about your
business
Benefits
Email marketing is a proven method of keeping in
touch with prospects and existing customers.
It is a cost-effective solution to creating top of mind
brand recognition and increase sales.
Our Services
• Import existing email database into a leading-edge
Email Marketing system
• Integrate a subscribe form on the website to build
the list
• Create an email marketing campaign by providing
content ideas that can be sent to your database
• Develop an email marketing graphic template
• Track and measure the open rate, click through
rate, and order rate
• Apply content and provide drafts for signoff of all
email distributions
9. Our Services
Conversion Architecture
What is Conversion Architecture?
Conversion Architecture starts by defining your
business goals and target audience, and then
ensuring that every element of your site persuades
visitors to take the desired ac ons.
These elements include:
• Persuasive copy
• Calls to ac on
• Conversion tools
The guiding philosophy of Conversion Architecture
is that all websites must have a persuasive purpose.
Building your site with Conversion Architecture in
mind will result in more visitors doing what you want
them to online – whether that is signing up for a free
consulta on or buying a new product. Benefits
• Increase your site ROI poten al
• Create conversion paths in your
site to be er direct customers
• Op mize your site layout
according to best prac ces
• Ensure visitors are able to
navigate through your purchase
funnels
The 40/40/20 Rule
Conversion Architecture follows
the 40/40/20 Rule – 40% Audience
Targe ng, 40% Offer and 20%
Crea vity. These figures come
from the Direct Marke ng
Associa on (DMA) in its outlining
of parameters that determine the
success of a marke ng campaign.
IIM Conversion Architecture Chart
10. Break into the world of social media and create,
brand and manage your online presence. IIM will
show you how to leverage the social media frenzy
to your advantage and capture the attention of the
largest growing audience online.
Whether you’re goal is to establish your brand,
capture additional market share, or conduct real-time
market research, social media should be part of any
serious online marketing strategy.
Social Media Services
• Social profile creation and management
• Write and add 4 blog posts per month
• YouTube – uploads of optimized videos
• IIM’s “How to Social Media guide”
• Social Media monitoring & listening of industry
trends & brands
• Social bookmarking links posted in top social
networks
• Monthly review detailing account activity and growth
• One hour per month coaching via telephone
• Introductory training on social media
• Facebook and LinkedIn
• Personal and group profiles
• Import contacts from Outlook
• Join groups, populate group,
addition of applications
• Banner and text advertising
campaign setup as well as
management
• Capture the attention of the
largest growing online audience
• Conduct real-time market
research
• Interact and update easily
• Build brand awareness
affordably
Benefits
Social Profile Setup
Our Services
Social Media Marketing