Digital marketing is the process of building and maintaining customer relationships through online activities. It has become necessary for many organizations as more people use the internet. Digital marketing consists of search engine marketing, search engine optimization, pay per click advertising, social media marketing, and content marketing. Search engine optimization involves getting high rankings in organic search results to drive free traffic to a website. Pay per click allows advertisers to pay only when users click on ads. Social media provides targeted traffic and a way to build relationships with customers. Measurement tools help calculate return on investment and measure effectiveness.

1. Digital Marketing Overview
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2. What is Degital Marketing?
“Digital marketing” is the process of building
and maintaining customer relationships
through online activities to facilitate the
exchange of ideas, products, and services
that satisfy the goals of both parties.

3. Why are people going online?
 For information on a new product, service or location
 If they have a question
 If they are looking for help
 If they want more information on certain individuals or
organizations
 Meeting attendants
 Business contacts
 General information (maybe about you…)
 New employees
 Available jobs
 Etc.

4. • With the constant growth of the web, and more people
getting connected every day, digital marketing has become a
necessity for many organizations. This also includes small
businesses that wants to trade online and make a name for
themselves on the web.
• The web is crowded with information. If you have a website,
can these people reach you that are searching the web for
answers?

5. EFFECTIVE INTERNET
MARKETING
• WHAT IS WORKING FOR MARKETERS
of companies using social media say
social media has increased marketing
effectiveness- among others benefits.63%
The top 20% of B2B
marketers in social
media lead generation
increased revenue by
20%
20%
The average budget spent on
company blogs & social
media has nearly tripled in
three years
300%
44% of marketers acquired
customers from Twitter in
2012

6. There are many benefits of digital marketing
 Puts the consumer in control
 Provides convenience
 Increases satisfaction
 Drives brand loyalty
 Reduces the selling cycle
 Reduces the cost of sales
 Builds your brand
 Provides targeted results
 It is measurable *
 Cost effective *

7. What does digital marketing
consist of?
• Search Engine Marketing (SEM)
• Search engine optimization (SEO)
• Pay per click (PPC)
• Social media marketing (SMM)
• Content marketing

8. Algorithm
Browser
Index
Keywords
Pay Per
Click
Ranking
Search Engine
Optimization
Search Engine
Results Page
Spider
Search
Engine
Marketing
(SEM)

9. Digital marketing objectives

10. What is search engine optimization (SEO)?
• Search engine optimization (SEO) is the process of
getting traffic from the “free,” “organic,” “editorial”
or “natural” listings on search engines.
• All major search engines such as Google, Yahoo
and Bing have such results, where web pages and
other content such as videos or local listings are
shown and ranked based on what the search engine
considers most relevant to users. Payment isn’t
involved, as it is with paid search ads.

11. ADVANTAGES OF
SEARCH ENGINE OPTIMIZATION (SEO)
Your website will be found
Improve your competitive edge
Global reach
All the results can be measured
Better conversion (sales)
Expand your customer base and target audience
Cost effective
Long term standings
Free traffic
Targeted traffic
Higher sales (ROI)
Pull marketing
Increased visibility
Your own 24 hour marketing team and shop front

12. PAY PER CLICK

13. What is pay per click (PPC)?
• Pay per click (PPC) is a type of
sponsored online advertising
that is used on a wide range of
websites, including search
engines, where the advertiser
only pays if a web user clicks
on their ad. Hence the title,
'pay per click'.

14. Advantages of pay per click
(PPC)
• Very fast
• Get targeted visitors within hours (sometimes minutes)
• Provides a path for search engine optimization
• Can yield highly profitable results
• Great testing platform and can be highly targeted
• Time of day
• Geographic area
• Keywords and phrases
• Content network (Google)
• Immediate feedback
• No guestimation
• Easy implementation
• Flexible

15. • Social media is a medium and the medium is only a
vehicle that amplifies social behaviour.
• The medium is an instrument on communication, like a
newspaper or a radio, so social media would be a social
instrument of communication

16. ADVANTAGES OF SOCIAL MEDIA
MARKETING (SMM)
• Better targeting of consumers
• High return on investment (ROI)
• Does not require specialization or vast technical skills
• Increased visibility
• Targeted traffic back to your website
• Content promotion
• Helps with PR
• Fun way to do business
• Ability to go viral
• Expedites online brand development
• Cost effective (only time and effort)
• Market research (what are your customers talking about?)
• Create relationships with your customers
• Campaigns has the ability to drive huge amounts of traffic
• Supports traditional and other digital marketing campaigns

17. 63 % of companies
using social media say it has
increased marketing
effectiveness -among other
benefits.

18. TWITTER
• Twitter provides a platform for real time news sharing, social
conversations and rapid fire “sensationalization” of content.
• More than any other social network, Twitter has the best
influence on-going live events such as TV shows calling in
fans to tweet their thoughts or running a sale in a physical
store which coincides with a Twitter campaign.
• Its Re-tweet function is a great way to engage large
audiences and a business can expand the reach of its
advertising beyond the circle of own followers.

19. FACEBOOK
• Facebook is undoubtedly the most popular social media
platform available with many advantages associated with
it. It is primarily a social networking site, however it can
be used as a handy tool for promoting and advertising a
business. We can use Facebook to promote a brand,
market a company, or create awareness about a service
or a product.

20. DIGITAL MARKETING
MEASUREMENT
Calculation
 ROI (return on investment) = [(Payback - Investment)/Investment)]*100
Many tools and systems are available to calculate your ROI and to measure the
effectiveness of your digital marketing campaign.
ROI tools
 Google analytics
 Google webmasters tools
 Basic google search
 Google adwords
 Social media monitoring tools
 Sentiment analysis tools

21. Contact Us
Brainmine Web Solutions Pvt. Ltd.
Ashoka Society,Sambhaji nagar, Kalewadi
Phata(Thergaon), Pune, maharashtra - 411057 India
P: (020) 65297774
M: 09096247774
M: 07387677774,08975834774
info@brainminetech.com
sales@brainminetech.com
http://www.brainminetech.com/

22. Thank You
Please Reach Us to Know more
about Digital Marketing
Services.
www.brainminetech.com
Phone number / Email id
07387677774,08975834774
info@brainminetech.com
P: (020) 65297774
M: 09096247774
http://brainminetech.com/