Brand equity is defined as the marketing effects that are uniquely attributable to a brand, such as differences in consumer responses. Consumer-based brand equity arises from the differential effect that brand knowledge has on how consumers respond to the marketing of that brand. A brand must create strong, favorable, and unique associations with customers for brand equity to exist, which is reflected in customer perceptions, preferences, and behaviors related to the brand. Models for measuring brand equity include the BrandAsset Valuator, BrandZ, and Brand Resonance Model, which all analyze components such as brand differentiation, relevance, esteem, knowledge, presence, performance, advantage, bonding, salience, imagery, judgments, and feelings.

1. Name of
presentation
Company name

2. Brand Equity
Brand equity should be defined in terms of
marketing effects uniquely attributable to a
brand. That is, different outcomes result in the
marketing of a product or service because of its
brand, compared to the results if that same
product or service was not identified by that
brand.

4. Consumer-based Brand Equity
It is a differential effect brand knowledge has
on consumer response to the marketing of that
brand.
It is positive if brand is identified and
negative consumer are less affected by the
brand

5. Consumer-based Brand Equity
Brand equity
arises from
differences in
consumer responses
Brand must create
strong, favorable,
and unique brand
associations with
customers
Brand equity is
reflected in
perceptions,
preferences, and
behavior related to
all aspects of the
marketing of a
brand

6. Brand Equity Model

7. 1. Brandasset Valuator
According to BAV, there are four key
components of brand equity
Energized differentiation
Relevance
Esteem
Knowledge

8. 1. Brandasset Valuator
According to BAV, there are four key
components of brand equity
Energized differentiation
Relevance
Esteem
Knowledge

9. 1. Brandasset Valuator
According to BAV, there are four key
components of brand equity
Energized differentiation
Relevance
Esteem
Knowledge

10. 1. BrandZ
Components of BrandDynamics pyramid are
Presence
Relevance
Performance
Advantage
Bonding

12. 1. Brand Resonance Model
This model views brand building as following
series of ascending steps:
Brand Salience
Brand Performance
Brand Imagery
Brand Judgements
Brand Feelings
Brand Resonance

14. Shreya Shwetima
From- IIT Bombay

15. Thank You