All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
This document provides an overview of digital marketing and how it has evolved over time. It discusses the key stages in the digital marketing process, including:
1) Visibility - Reaching potential customers and making them aware of your business.
2) Bringing targeted traffic to your website through inbound and outbound marketing.
3) Engagement - Getting visitors to interact with and spend time on your website through activities.
4) Conversions/lead generation - Having visitors take important actions like purchases or signups.
5) Measurement - Tracking performance and understanding traffic behavior.
6) Retention - Keeping customers engaged and coming back through services, coupons, and recommendations.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
Justinian PLLC is developing a digital marketing plan with activities across multiple channels. The plan includes:
- Paid search, social media ads, and SEO to improve awareness. Content like blogs, videos and courses will also be created.
- Consideration activities like tailored content based on the user journey and client stories.
- Conversion efforts like nurturing leads with email campaigns and offering educational resources.
- Loyalty programs to encourage customer reviews, influencer marketing, and building relationships through CRM integration.
The budget allocates funds across radio, events, and publications to expand the firm's reach and engage key audiences like the Hispanic and LGBT communities. Measurement will track leads and conversations at
Digital marketing utilizes all available digital channels to promote products and services or build digital brands. It has evolved along with the progression from the Agriculture Age to the Industrial Age to today's Digital Age. The digital age is characterized by speed, scale, and lower total costs. Digital marketing includes activities like websites, social media marketing, banner advertising, email marketing, mobile marketing, search engine optimization, pay-per-click campaigns, and content marketing. It impacts the traditional 4Ps of marketing by enabling digitized products, new forms of digital promotion, a global digital marketplace, and real-time dynamic pricing.
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FEric Scism
The document provides an overview of digital marketing basics including SEO, SEM, social media, digital display/remarketing, and email marketing. It discusses each channel individually and then emphasizes that an integrated digital strategy utilizing multiple channels together is most effective. An example is given of how SEO, social media promotion, display retargeting, and email list building could work together to drive a company's key performance metrics like advertising revenue, affiliate income, and product sales. The document stresses that the channels should be used as an integrated system rather than standalone in order to see the best results.
Digital Marketing Channels and ImportanceDusyant Kumar
Digital marketing involves promoting products and services through digital channels like search engines, websites, social media, email and mobile applications. It differs from traditional marketing in that it uses analytical tools to understand which marketing methods are effective. Digital marketing allows precise targeting of audiences and provides constant access to information about a brand from any location. It also exposes customers to what others say about a brand online, where reputation is critical and either positive or negative messages spread quickly. Measurement of conversion rates through real-time analytics helps digital marketing companies in Noida and Delhi improve customer engagement and optimize websites at low cost compared to traditional marketing.
The document discusses various digital marketing strategies including paid search marketing, search engine optimization (SEO), and social media marketing. It provides statistics on online advertising spending from 2008-2014 which increased from $54.2 billion to $96.8 billion. It then discusses key aspects of paid search marketing, SEO, and using social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers and build relationships. The document emphasizes that digital marketing requires testing strategies, measuring results, and focusing on goals like awareness, sales and customer loyalty.
This document provides an overview of digital marketing and how it has evolved over time. It discusses the key stages in the digital marketing process, including:
1) Visibility - Reaching potential customers and making them aware of your business.
2) Bringing targeted traffic to your website through inbound and outbound marketing.
3) Engagement - Getting visitors to interact with and spend time on your website through activities.
4) Conversions/lead generation - Having visitors take important actions like purchases or signups.
5) Measurement - Tracking performance and understanding traffic behavior.
6) Retention - Keeping customers engaged and coming back through services, coupons, and recommendations.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
Justinian PLLC is developing a digital marketing plan with activities across multiple channels. The plan includes:
- Paid search, social media ads, and SEO to improve awareness. Content like blogs, videos and courses will also be created.
- Consideration activities like tailored content based on the user journey and client stories.
- Conversion efforts like nurturing leads with email campaigns and offering educational resources.
- Loyalty programs to encourage customer reviews, influencer marketing, and building relationships through CRM integration.
The budget allocates funds across radio, events, and publications to expand the firm's reach and engage key audiences like the Hispanic and LGBT communities. Measurement will track leads and conversations at
Digital marketing utilizes all available digital channels to promote products and services or build digital brands. It has evolved along with the progression from the Agriculture Age to the Industrial Age to today's Digital Age. The digital age is characterized by speed, scale, and lower total costs. Digital marketing includes activities like websites, social media marketing, banner advertising, email marketing, mobile marketing, search engine optimization, pay-per-click campaigns, and content marketing. It impacts the traditional 4Ps of marketing by enabling digitized products, new forms of digital promotion, a global digital marketplace, and real-time dynamic pricing.
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FEric Scism
The document provides an overview of digital marketing basics including SEO, SEM, social media, digital display/remarketing, and email marketing. It discusses each channel individually and then emphasizes that an integrated digital strategy utilizing multiple channels together is most effective. An example is given of how SEO, social media promotion, display retargeting, and email list building could work together to drive a company's key performance metrics like advertising revenue, affiliate income, and product sales. The document stresses that the channels should be used as an integrated system rather than standalone in order to see the best results.
Digital Marketing Channels and ImportanceDusyant Kumar
Digital marketing involves promoting products and services through digital channels like search engines, websites, social media, email and mobile applications. It differs from traditional marketing in that it uses analytical tools to understand which marketing methods are effective. Digital marketing allows precise targeting of audiences and provides constant access to information about a brand from any location. It also exposes customers to what others say about a brand online, where reputation is critical and either positive or negative messages spread quickly. Measurement of conversion rates through real-time analytics helps digital marketing companies in Noida and Delhi improve customer engagement and optimize websites at low cost compared to traditional marketing.
The document discusses various digital marketing strategies including paid search marketing, search engine optimization (SEO), and social media marketing. It provides statistics on online advertising spending from 2008-2014 which increased from $54.2 billion to $96.8 billion. It then discusses key aspects of paid search marketing, SEO, and using social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers and build relationships. The document emphasizes that digital marketing requires testing strategies, measuring results, and focusing on goals like awareness, sales and customer loyalty.
NO MARKETING CHANNEL CAN STAND ALONE
WHAT EVERY YOU DO OFFLINE WILL INFLUENCE ONLINE LEAD GENERATION
TIME PRESSURE IS SHORTING LEAD CYCLES & SALES CYCLES
JUST BEING IN THE CHANNEL ISN'T ENOUGH A CONSISTENT, CLEAR, COMPELLING & CREDIBLE MESSAGE IS A MUST
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
The document discusses digital marketing strategies for financial advisors. It proposes using reputation marketing to drive positive reviews from clients to top local search rankings, generating qualified leads. The strategy combines search engine optimization, reputation marketing through online reviews, local maps marketing, and video to position each advisor as the most recommended in their area. It also discusses using the enterprise's national SEO authority to further boost advisors' online presence and rankings. The goal is to elevate each advisor's reputation locally and produce an exclusive flow of qualified prospects and clients.
The document provides an overview of digital marketing and the marketing process. It discusses attracting customers through search engine optimization, search engine marketing, display advertising, and social media. It then covers converting visitors through website design and testing. Retention methods like email marketing, mobile marketing, and social media are also outlined. Analytics and testing are emphasized for improving marketing strategies.
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
The document is a presentation by Joel Book from ExactTarget about email marketing in a Web 2.0 world. It discusses how companies can leverage email as part of a digital marketing strategy to acquire, develop and retain customers. It provides examples of how companies have successfully used email marketing and recommends establishing email, websites and search as the foundation of a digital marketing strategy, and using analytics and CRM to measure and optimize email results.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Formulating Your E-commerce Marketing StrategySavaş Şakar
Formulating Your E-Commerce Marketing Strategy discusses how to develop an effective e-commerce marketing strategy. It begins with establishing a business mission, objectives, and marketing objectives in a hierarchical structure. It then discusses determining e-commerce marketing strategy based on traditional marketing objectives as well as market-related technology issues. The document provides examples and tips for elements of an e-commerce strategy such as market segmentation, information products, site design, advertising, customer service, and pricing.
The document discusses various aspects of online marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and lead generation. It provides tips on building an optimized website, search engine rankings, keyword research, integrating marketing efforts with CRM systems, and measuring performance.
The document provides an overview of various offline and online marketing strategies and tactics for local businesses. It discusses fundamental elements of marketing like products, messages, sales leads, media, and customer retention. It then covers specific tactics like various types of sales lead generation, marketing media, customer retention strategies, mobile marketing, social media marketing, video marketing, website design, search engine optimization, pay-per-click advertising, article marketing, press releases, classifieds advertising, and outsourcing marketing tasks.
Millennials and Gen Xers have vastly different relationships with technology that impact how they interact with brands. Millennials are far more engaged with mobile devices, which they see as integral to their lives and how they shop both online and offline. 56% of Millennials cite their phone as their most valuable shopping tool in stores, compared to just 28% of Gen Xers. Additionally, Millennials are redefining privacy expectations by being more trusting of brands and less concerned about mobile targeting than Gen Xers.
This document discusses digital marketing strategies and tactics. It introduces digital marketing routes like websites, search engines, social networks, and video sites. It covers the 5 Cs of online marketing: content, community, conversation, consistency, and keywords. It then discusses specific digital marketing tactics like building websites, search engine optimization, social media, email marketing, and blogging. The document provides guidance on measuring performance and building networks through various social media platforms and newsletters.
The document discusses digital marketing strategies and trends. It begins by outlining classic consumer buying cycles models like AIDA. It then shows how traditional marketing methods like TV, newspaper, radio have evolved into digital platforms like online banners, video marketing, and email. Key digital marketing channels covered include search engine optimization, social media marketing on platforms like Facebook and Twitter, and mobile app development. The presentation emphasizes the importance of analytics to understand customer behavior and optimize marketing campaigns. It predicts that cross-device experiences will be important for digital marketing in 2014 and beyond.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
The document discusses common mistakes businesses make with internet marketing and provides tips on how to effectively implement strategies like search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design. It also outlines Growthink's approach to creating customized internet marketing action plans and implementing integrated campaigns for clients. The presentation encourages attendees to contact Growthink to learn more about their services.
NO MARKETING CHANNEL CAN STAND ALONE
WHAT EVERY YOU DO OFFLINE WILL INFLUENCE ONLINE LEAD GENERATION
TIME PRESSURE IS SHORTING LEAD CYCLES & SALES CYCLES
JUST BEING IN THE CHANNEL ISN'T ENOUGH A CONSISTENT, CLEAR, COMPELLING & CREDIBLE MESSAGE IS A MUST
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
The document discusses digital marketing strategies for financial advisors. It proposes using reputation marketing to drive positive reviews from clients to top local search rankings, generating qualified leads. The strategy combines search engine optimization, reputation marketing through online reviews, local maps marketing, and video to position each advisor as the most recommended in their area. It also discusses using the enterprise's national SEO authority to further boost advisors' online presence and rankings. The goal is to elevate each advisor's reputation locally and produce an exclusive flow of qualified prospects and clients.
The document provides an overview of digital marketing and the marketing process. It discusses attracting customers through search engine optimization, search engine marketing, display advertising, and social media. It then covers converting visitors through website design and testing. Retention methods like email marketing, mobile marketing, and social media are also outlined. Analytics and testing are emphasized for improving marketing strategies.
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
The document is a presentation by Joel Book from ExactTarget about email marketing in a Web 2.0 world. It discusses how companies can leverage email as part of a digital marketing strategy to acquire, develop and retain customers. It provides examples of how companies have successfully used email marketing and recommends establishing email, websites and search as the foundation of a digital marketing strategy, and using analytics and CRM to measure and optimize email results.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Formulating Your E-commerce Marketing StrategySavaş Şakar
Formulating Your E-Commerce Marketing Strategy discusses how to develop an effective e-commerce marketing strategy. It begins with establishing a business mission, objectives, and marketing objectives in a hierarchical structure. It then discusses determining e-commerce marketing strategy based on traditional marketing objectives as well as market-related technology issues. The document provides examples and tips for elements of an e-commerce strategy such as market segmentation, information products, site design, advertising, customer service, and pricing.
The document discusses various aspects of online marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and lead generation. It provides tips on building an optimized website, search engine rankings, keyword research, integrating marketing efforts with CRM systems, and measuring performance.
The document provides an overview of various offline and online marketing strategies and tactics for local businesses. It discusses fundamental elements of marketing like products, messages, sales leads, media, and customer retention. It then covers specific tactics like various types of sales lead generation, marketing media, customer retention strategies, mobile marketing, social media marketing, video marketing, website design, search engine optimization, pay-per-click advertising, article marketing, press releases, classifieds advertising, and outsourcing marketing tasks.
Millennials and Gen Xers have vastly different relationships with technology that impact how they interact with brands. Millennials are far more engaged with mobile devices, which they see as integral to their lives and how they shop both online and offline. 56% of Millennials cite their phone as their most valuable shopping tool in stores, compared to just 28% of Gen Xers. Additionally, Millennials are redefining privacy expectations by being more trusting of brands and less concerned about mobile targeting than Gen Xers.
This document discusses digital marketing strategies and tactics. It introduces digital marketing routes like websites, search engines, social networks, and video sites. It covers the 5 Cs of online marketing: content, community, conversation, consistency, and keywords. It then discusses specific digital marketing tactics like building websites, search engine optimization, social media, email marketing, and blogging. The document provides guidance on measuring performance and building networks through various social media platforms and newsletters.
The document discusses digital marketing strategies and trends. It begins by outlining classic consumer buying cycles models like AIDA. It then shows how traditional marketing methods like TV, newspaper, radio have evolved into digital platforms like online banners, video marketing, and email. Key digital marketing channels covered include search engine optimization, social media marketing on platforms like Facebook and Twitter, and mobile app development. The presentation emphasizes the importance of analytics to understand customer behavior and optimize marketing campaigns. It predicts that cross-device experiences will be important for digital marketing in 2014 and beyond.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
The document discusses common mistakes businesses make with internet marketing and provides tips on how to effectively implement strategies like search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design. It also outlines Growthink's approach to creating customized internet marketing action plans and implementing integrated campaigns for clients. The presentation encourages attendees to contact Growthink to learn more about their services.
Explanations for the various aspects of an overall internet and digital marketing strategy, including search engine marketing, social media marketing, conversion-focused web design, email marketing, mobile marketing, and web analytics.
This document advertises an Internet Marketing Workshop provided by Search-Optimization.com that offers various services to help companies increase online profitability. The workshop covers topics like website design, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and more. It lists clients the company has helped and implementation options for outsourcing marketing services or handling them in-house. It promotes a half-off special of $1,000 worth of services for $500 to try out their workshop.
Low Budget Digital Marketing - Marios SiathasCIIM-Cyprus
The document provides an overview of low budget digital marketing strategies. It discusses differentiating online and offline marketing and key digital marketing channels like search engine optimization, social media marketing, content marketing and email marketing. Specific tactics covered include search engine and paid search advertising, landing pages, building websites and blogs, and growing email lists. The document emphasizes that digital marketing allows for better tracking, targeting and personalization compared to traditional offline marketing. It stresses using engaging content and an iterative process to reach, acquire, retain and advocate for customers through digital channels.
This document provides an overview of different types of digital marketing. It begins with an agenda for a presentation on why digital marketing is important and the different types. It then discusses various digital marketing tactics including display advertising, social media, mobile advertising, and search engine marketing. For each tactic, it provides details on platforms, targeting capabilities, examples, and case studies. The goal is to help clients understand how to build a comprehensive digital marketing campaign using different digital channels.
E-Commerce and Digital Marketing Wilson Lecture 1 .pptxssuser8afefa
The document provides an overview of digital marketing and e-commerce. It defines digital marketing as using online channels like content marketing, influencer marketing, SEO, social media, and online ads to promote brands and measure marketing performance. It discusses different digital marketing methods like SEO, social media marketing, content marketing, affiliate marketing, and email marketing. It also defines e-commerce as the buying and selling of products or services over the internet and different types of e-commerce transactions like B2C, B2B, C2C. Finally, it discusses search engine optimization and how it is important for websites to be properly crawled, indexed and ranked by search engines.
This document provides information about digital marketing services from Zoom Web Media. It discusses their global presence and team specializing in end-to-end digital marketing solutions. Key aspects of their approach include search engine optimization, paid search advertising, social media marketing, remarketing, and email marketing. The goal is to help clients achieve organic growth, paid conversions, and brand awareness online through an integrated digital marketing strategy.
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
Marketing dental services has changed in the marketplace. Digital marketing and Inbound marketing strategies can help a professional practice get discovered online.
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
Digital marketing is the process of building and maintaining customer relationships through online activities. It has become necessary for many organizations as more people use the internet. Digital marketing consists of search engine marketing, search engine optimization, pay per click advertising, social media marketing, and content marketing. Search engine optimization involves getting high rankings in organic search results to drive free traffic to a website. Pay per click allows advertisers to pay only when users click on ads. Social media provides targeted traffic and a way to build relationships with customers. Measurement tools help calculate return on investment and measure effectiveness.
The document discusses various topics related to running a successful website including search engine optimization (SEO), search engine advertising (PPC), and social media marketing. It provides an overview of each topic, highlighting key aspects like the importance of keyword research for SEO, how paid advertising can help drive traffic, and how social media allows businesses to engage with customers online. The presentation also emphasizes the importance of understanding customer needs and providing valuable content across online channels.
Digital marketing uses various electronic technologies to promote brands and products online. This document discusses key digital marketing tactics for e-commerce including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, and digital display advertising. SEO involves optimizing websites to rank higher in organic search results while SEM includes both unpaid SEO efforts as well as paid search advertising. Email, social media, and display ads are also important for connecting with customers and driving online sales.
Digital Asset Optimization LLC is a marketing company that helps businesses optimize their digital assets like websites, videos, and social media profiles. They do this through search engine optimization and social media optimization to increase website traffic and brand awareness. Implementing a digital asset optimization strategy adds value to businesses by connecting with customers online and making assets findable through search engines and social media channels, which leads to increased engagement, traffic, and profits.
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011pmahone
This document summarizes search engine marketing and social media strategies. It discusses how 90% of people research online before purchases and how search engine marketing can help businesses connect with customers actively searching for their services. It then outlines key search engine marketing tactics like search engine optimization (SEO), local maps listings, and paid search (pay-per-click/PPC) advertising. Finally, it defines social media and its importance, providing statistics on time spent online and tips for using social media to meet business objectives like lead generation, marketing, and customer engagement.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
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It takes more than just a website - Internet Marketing - What Madison Wisconsin area businesses should know
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WSI – We Simplify the Internet
#1 Leader in Internet Business Services
Thomas J. Holzkopf - President & Owner
Phone: (608) 523-4255
www.WSIprositebuilder.com | Info@WSIprositebuilder.com
Certification in Advanced Search Engine Marketing Strategies
Member of Search Engine Marketing Professionals Organization
2. Agenda
• Internet Marketing Trends
• #1 Priority - Center of Your eMarketing Universe
• Search Engine Optimization (SEO)
• Paid Search Marketing (PPC)
• Social Media Marketing (SMM & SMO)
• Email Marketing
• Web Analytics
4. Internet Marketing Trends
Media Dollars Shifting to
Digital in Downturn
“Budgets were more likely to be cut than increased for traditional media such
as TV, radio and direct mail, but more respondents said they would up their
investments in e-mail marketing, search and interactive than said spending
would be reduced”.
5. Small Business Marketing Spend
“Almost two-thirds of small businesses that expected increased revenues had
raised or planned to raise marketing spending, compared with just 32% to 36%
of businesses with flat or declining revenues”.
“The survey showed small businesses shifting marketing initiatives toward
cheaper digital media and away from traditional channels. The top three
marketing tools used were social media, e-mail newsletters and search”.
8. Search Engines and Directories
Source: Net Ratings. January 2004
The most visited sites on the Internet:
(December, 2008 - 8.6 Billion Searches!)
• 81% of consumers find websites through search
• Approximately 180,000,000/day (>70%) through Google!
9. So to Sum it Up:
• Everyone Uses Search Engines to Research,
Compare, and Make Buying Decisions
• Few Use the Yellow Pages Anymore!
• Need To Keep Marketing Even During Downturn
• Everyone is going digital!
• 5 Years ago versus today
• Website minus IM = Brochure & Lost $$$$$$
11. #1 Priority – The Online “Face” To
Your Company
• Conversion-based Design – An investment with a return …
• Start by identifying your online objectives for the website:
– Increase BRAND AWARENESS
– LEAD GENERATION
– E-COMMERCE
– INFORMATIONAL or CUSTOMER SERVICE
• Identify the “Call To Action”. E.G.:
– Submit an online form
– Download a brochure or whitepaper
– Call your phone number
– Buy your products or services online
• Design the site to funnel site visitors toward “Call To Action”
12. #2 - Search Engine Optimization
• “On-Page” or “Organic” optimization
• Landing Pages – Your Prospects First Stop
• “Off-Page” optimization
– Link Building – Quality Inbound Links Are Gold!
• Directories, B2B Portals, One Way Links (PR3 or better)
– Interactive SEO –
• Social Bookmarks, Social Networking Profiles, Articles, Press
Releases
• Google & Yahoo Sitemaps & Robots.txt file
• No SEO is like TV Commercial & No Air Time!
13.
14. #3 - Paid Search Marketing (PPC)
• Immediately Attract Your Target Market
• Seasonally & Geographically Friendly
– Run Seasonally. Local or Global Advertising!
• You Set The Monthly Budget
• Only Pay When They Visit
• Text, Photo Image, Video Ads & Now More!
• Search & Content Network
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Best Solution: Combine SEO with PPC
1) Use PPC to get a fast
start
2) Let PPC click-through
and conversion rates
identify your best
keywords
3) Target these keywords
via SEO
4) Reduce PPC spending
as SEO produces high
rankings (or not!)
17. #4 - Social Media
social media is basically a
conversation
hi whats up?
social
media
18. SMM is…
Starting a Conversation
Engaging Clients
Online Brand Reputation Management
A realm where ‘Consumers Rule’
Another way for your customers to find you
Social media is an umbrella term that defines the
various activities that integrate technology, social
interaction, and the construction of words, pictures,
videos and audio.
Wikipedia 2009
What Is Social Media Marketing
19. Social Media Marketing
• In 2008, 79.5 million people, or 41% of the US Internet user
population, visited social network sites at least once a month,
an 11% increase from 2007.
• By 2013, an estimated 52% of Internet users will be regular
social network visitors. The steady stream of updates and news
will become a weekly or even daily habit for many people.
20. SEO & SMO Work Together
• Just adding pages and pages
of content as an SEO strategy
doesn’t cut it anymore
• Social Media is the new way
to take your SEO strategy to
the next level
• Social Media increases the
number of high quality links &
targeted traffic
23. What an Effective SEO/SMO
Strategy Will Help With
Increase
Brand
Awareness
Promote
Products
Promote
Services
Get Indexed
Quickly
Dominate The
Search Engines
24. Social Media Marketing
Typical Approach
• Evaluation & Develop SMM Strategy
• Creation of Facebook, Website Blog
• Training & Coaching –
– Facebook, Blogging Etiquette
– SEO Best Practices in Blogging
• Video & Photo Optimization (tagging + linking)
• Submit Video & Photos to Sharing Sites
• Optimize Documents & Submit
25. Permission-Based Email Marketing
Leverage Your Most Important Asset
• Market to your Customer list of email addresses
• Permission-based is okay; spamming isn’t
– Can-Spam Act of 2003
• Newsletters, special events, promotions to subscribers
• Should be informational, add value to the reader
• Include links back to your website from your newsletter
• Put a subscriber window on every page of your website
84% of consumers surveyed said they liked receiving e-mail from companies they had registered
with—and more than one-half saved the messages for later review. 57% of consumers had a more
positive impression of companies they had purchased from when they received e-mail from them—
and 40% said such e-mail made a future purchase from the company more likely.
26. Web Analytics
• Analytics is…
• A NECESSITY
• A way to Track and Measure your Internet Marketing
• A way to maximize ROI
• A way to uncover opportunity
• Google Analytics, Clicktracks, Urchin
• What the Data Tells You
• The Balance Sheet of YOUR Business Online
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About WSI
• WSI currently has over 1,500 offices in 93
countries – 13+ office in Wisconsin
• We have helped thousands of companies
• Our systems are proven to get results