The document discusses online marketing and the importance of market and brand for continual sales. It outlines the marketing mix of product, pricing, promotion, and place. For each element of the marketing mix, action plans must be designed considering goals, time, and budgets. The overall goal is to create a market and brand that leads to consistent sales through an effective marketing strategy.

1. Online
Market + ing
By: Amir NikKhah

2. Creating market
For
product or service
And Sales

3. You can not sell “Increasingly”
When
You have not MARKET

4. You can not sell “Constantly”
When
You have not BRAND

5. MARKET + BRAND  SALES (CONTINUITY)

6. MARKETING MIX
1) PRODUCT
2) PRICING
3) PROMOTION
4) PLACE

7. PRODUCT
Web Designing and Development
Market Research
Content Marketing
Branding
SEO
PPC
Analytics
Mobile Marketing
Social Media Marketing
Campaign
Digital Media Marketing
Email Marketing
Customer Experience

8. What are
Competitive Advantages
Of
Our Products?

9. What is
Our Plan
For
Development of Our Products?

10. PRICING
1) Competitors’ Pricing
2) Penetration Strategy
3) Purchasing Power of Market
4) Value of Our Products

11. PROMOTION
1) Branding Plan
2) Advertising Plan
3) PR
4) Sales Tactics

12. PLACE
1) ON WEBSITE
2) IN OFFICE
3) BY AGENCY
4) BY REPRESENTATIVE

13. For each item of 4Ps
We must design an Action Plan
regarded to our Goal, Time and Budgets!

14. THANK YOU