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Influencer Marketing
- 1. www.r2digital.co.za KICKASS INFLUENCER MARKETINGKICKASSINFLUENCER MARKETING www.r2digital.co.za
- 2. Finally a differentexperience – an influencer marketing agency to partner with you, not just another influencer marketing platform. #KickassIM www.r2digital.co.za
- 3. When was thelast time you enjoyed a fully customised and personalised Influencer Marketing experience? www.r2digital.co.za
- 4. Who would you trustto recommend a product – a blogger using the brand, or the brand selling it? www.r2digital.co.za
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- 6. Influencer Marketing Each socialinfluencer advocates for the brand in their own style, in their own words. It’s personalised and it’s people talking to people Conventional Marketing A generic corporate message broadcasted to a static target audience Conventional Marketing vs. Influencer Marketing
- 7. Managing the waya brand talks to its’ customers (generic corporate message) is very different to managing the way influencers speak with their audience (people talking to people) in an authentic and engaging way. www.r2digital.co.za
- 8. Our team isexpert in providing brands with a unique Influencer Marketing component to the global marketing strategy, ensuring it translates perfectly. www.r2digital.co.za
- 9. Fashion Influencer Audience: 20,000 FashionInfluencer Audience: 15,000 Who Are You Speaking With? Teen 19 - 25 40 - 46 26 - 32 19 - 25 19 - 25 19 - 25 19 - 25 19 - 2519 - 25 Audience matching according to the brief is imperative. The influencers may look right, but when investigated, their audience profile may not fit. A smaller, but perfectly matched, audience has a significantly better ROI than a larger widespread audience. Ensuring that the influencer has the best engagement rate with the audience matching the right interests, geographic location, age group and gender, is key for success. Sports, Music Tech, Sci Fi Reading, Cars Fashion, yoga Fashion, Travel Fashion, Travel Fashion, Travel Cosmetics, Fashion Fashion, Music Fashion, Dating
- 10. We match the influencersto the strategy, not the opposite – first shaping the influencer marketing strategy, then hunting for the best candidates worldwide, not being limited to possibly average candidates in an existing pool. www.r2digital.co.za
- 11. Our Tools AreThe Best To Identify The Right Audience For Your Brand www.r2digital.co.za Audience size What the influencer’s audience is interested in Where is the influencer’s audience based?
- 12. Our Tools AreThe Best To Identify The Right Audience For Your Brand (2) www.r2digital.co.za The age groups the influencer speaks with Audience household income (US only) The audience ethnicity The audience education level (US only) Relative influence ranks influencers against other influencers with the same audience key interests by percentile The audience gender demographic
- 13. Unique Instagram Insights www.r2digital.co.za Realinfluencer engagement rate
- 14. We manage theentire influencer relationship. It takes significant expertise to manage the influencer within the frame of a brief, while keeping the influencer’s message authentic, creative and engaging. www.r2digital.co.za
- 15. $6.85 in earned media valuefor every $1.00 of Influencer Marketing paid media – Burst Media, 2017 80% of marketers find Influencer Marketing campaigns effective in driving both engagement and awareness - eMarketer, 2016 86% of women turn to social networks before making a purchase – Influence Central, 2016 84% of B2B decision makers start their buying process with a referral - LinkedIn 70 million Americans used Ad Blockers – eMarketing, 2016 (This means that 70 million people DID NOT see your advertising message, which they would have done had you used Influencer Marketing to spread your brand messaging.) Why Influencer Marketing? www.r2digital.co.za
- 16. Do you wantto significantly increase your audience engagement? What your audience enjoys daily defines who they are as individuals. Do you understand your audience to that level? Brand Advocacy Solutions www.r2digital.co.za
- 17. Transform your audience (customers, employeesand social media followers) into influencers for your brand with our brand advocacy solutions. Contact us for a product presentation. www.r2digital.co.za
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- 19. It always seemsimpossible until it is done Nelson Mandela