The Seminar Slides cover the following Topics: What is Digital Marketing and it's scope. The presentation covers the following topics: What is Digital Marketing and what is it's use? The difference between Traditional Marketing and Digital Marketing. What is SEO? What is PPC? What is Social Media Marketing or SMM? What is Email Marketing and what are the processess involved in Email Marketing? How can we earn online and how affiliate Marketing works? and Finally the scope of Digital Marketing in India.

1. Presented By – Sachin Dixit
www.crazyonweb.com
Digital Marketing

2. Who I am ?
Sachin Dixit
Digital Marketing Consultant
9+ Years of Experience
Teaching is my Passion
Trained more than 1000+ students, Professionals &
Entrepreneurs
Worked with clients across the Globe

3. What are we going to learn ?
What is Digital Marketing ?
Why use Digital Marketing ?
What is SEO ?
What is PPC ?
What is Social media marketing ?
What is Email Marketing ?
Online Earning
Scope of Digital marketing

4. What is Digital Marketing ?
Digital marketing is an umbrella term for all of your online
marketing efforts. Businesses leverage digital channels
such as Google search, social media, email, and their
websites to connect with their current and prospective
customers.

5. What is digital marketing ?

6. Traditional v/s Digital
Marketing
Traditional Marketing Digital Marketing
 For Limited Area
 No Specific Targeting
 Very Expensive
 ROI not Guaranteed
 Global
 Highly Specific
Targeting
 Cost Effective
 ROI Guaranteed

7. Website Traffic Distribution

8. What is Search Engine
Optimization ?
SEO stands for “search engine
optimization.” It is the process of getting
traffic from the “free,” “organic,” “editorial”
or “natural” search results on search
engines.

9. Local Business Listing

10. SEO Rankings

11. How SEO Works ?
• SEO depends on many factors and algorithms
created by Search Engines – 200+ Factors used by
Google to Rank a Page.
• 82% of the Search Users click on Organic Links
• SEO increases the Leads and Brand Authority
• SEO takes a Good time and Effort.

14. What is Pay Per Click (PPC) ?
Pay-per-click, also known as cost per click, is an
internet advertising model used to direct traffic to
websites, in which an advertiser pays a publisher when
the ad is clicked. Pay-per-click is commonly associated
with first-tier search engines.

16. How PPC Works ?

17. Facts about PPC
• PPC can be implemented using these programs –
Google AdWords – Bing Ads
• 18% users click on Paid Ads
• Very Fast and Effective Marketing
• Roi Guaranteed

18. What is Social Media Marketing
?
Social media marketing refers to the process of
gaining traffic or attention through social
media sites. Social media itself is a catch-all term for
sites that may provide radically different social actions.
For instance, Twitter is a social site designed to let
people share short messages or “updates” with others.

20. What is Email Marketing ?
Email marketing is the act of sending a commercial
message, typically to a group of people, using email. In
its broadest sense, every email sent to a potential or
current customer could be considered email marketing.

22. Online Earning
AdSense & other Ad network
Earn with Affiliate Marketing
Become a freelancer
YouTube Channel
Blogging

25. Scope of Digital Marketing in
India
In India, Internet users have reached up to around 463
million and it has become the country with the world’s
3rd largest internet population and within the next 3
years, additional 300 million will get added to the
population accessing the Internet in India.
The current increase rate is measured at 34.8%. The
industry has approx. 8 lacs job options at present and is
anticipating grasping higher impressions within the
coming years.

28. Prerequisite for Course
• Anyone with basic understanding of Internet
• No Programming or Website Knowledge
• Basic English/Communication Skills are Must
• Interested and Enthusiastic in Technology

29. Thanks