Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal. In order to make display of advertisement search engine is utilised.

1. {Pay Per Click Advertising}

2. {Table of content}
• Introduction
• Definition of PPC?
• What is PPC ads?
• Types of PPC ads
• Examples of PPC ads
• Benefits of PPC ads
• Rules of making PPC advertisements
• Additional rules of preparing PPC ads
• Conclusion
• References

3. Introduction
• Internet marketing means performing marketing activities such as
advertising, etc. with the use of the web portal in order to make
direct sales.
• PPC is one of the most effective feature of internet marketing.
• It also get termed as cost per click.
• More payment is generated with the increase in the total number
of clicks.
• PPC is considered as effective tool of advertising as it helps in
turning traffic towards online portal.
• In order to make display of advertisement search engine is
utilised.
• Effective analysis of website is required before starting PPC
advertising.

4. {Definition of PPC?}
• PPC is an internet marketing model and
according to it advertiser pay some amount to
the host website each time their advertisement
get clicked.
• Pay per click is also termed as Cost per click.
• With the use of PPC traffic get turn towards
website.
• PPC marketing is easier and also cost
effective.

5. PPC Ads
• It is an model of online advertising where advertisers
display their advertisements over online portal.
• Advertisers pay the amount to the host website when their
ads get clicked by the visitors.
• Google search engine automatically assign the rank on the
basis of the relevancy and validity of advertisement.
• In order to make the search easy for advertisement
company need to make effective key words.
• As with the use of the key words their ads get an effective
rank and get searched easily.

6. Types of PPC Ads
There are various ads developed in context to the
PPC ads such as:
• Video Ads
• Image Ads
• Text Ads
• Specialized Ads
• Product search Ads
• List of products Ads

7. PPC Ads example

8. Benefits of PPC Ads
• It helps in increasing the speed of market.
• It provide large area to target and also having
large reach area.
• It helps in increasing the marketing investment
returns.
• It helps in advertising locally as well as
globally.
• It helps in controlling the budget prepared for
advertisements.

10. {Rules of preparing PPC Ads}
There are 9 rules in order to prepare PPC ads such as:
• Outline the goal of advertising
• Define Budget
• According to the theme structure the campaign
• Utilise dedicated landing page
• Consider the respective audience
• Call strongly to action
• Make installation of conversion tracking
• Monitor the campaign
• Assess the performance (correctly).

11. {Additional Rules of preparing PPC Ads}
• 25 Characters are allotted for the heading of the PPC
ads.
• 35 Characters are allotted for the purpose of
description of the PPC ads.
• 25 Characters are allotted for displaying URL of the
PPC ads.
• 1024 Characters are allotted for the displaying the
URL destination of the PPC ads.

12. {Conclusion}
• PPC is also termed as CPC (Cost per click)
• PPC is online advertising technique in order to
advertise over online portal.
• Organisation target the huge audience with the use of
PPC.
• With the click over the advertisement advertiser pay
fixed amount to the host of website.
• Certain rules are described in order to prepare PPC
advertising.
• Different kinds of advertisement get prepared such as
text ads, video ads, audio ads, etc.

13. {References}
• Kern, T. 2011, "Reaching clients through pay-per-click advertising: Not
paying for online advertising? You might want to consider it, since that's
where an ever-increasing portion of your client base is spending its time",
Annals of Psychotherapy and Integrative Health, vol. 14, no. 2, pp. 10.
• Fjell, K. 2010, "Online advertising: Pay-per-view versus pay-per-click with
market power", Journal of Revenue and Pricing Management, vol. 9, no. 3,
pp. 198-203.
• Landers, B. 2015, Four Google changes you need to know about: pay-per-
click advertising is now more important than ever, BNP Media.
• Kwon, C. 2011, "Single-period balancing of pay-per-click and pay-per-
view online display advertisements", Journal of Revenue and Pricing
Management, vol. 10, no. 3, pp. 261-270.
• Weintraub, M. & Books24x7, I. 2011, Killer Facebook Ads : Master
Cutting-Edge Facebook Advertising Techniques, 1st edn, Sybex, Hoboken.

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