EMBA Forum Turku 2014 Presentation, Ville Tolvanen

1. GOODNEWS

2. BADNEWS

3. #DIGITALMEANSMORE,
BETTERBUSINESSFORLESS.
ENDLESS
OPPORTUNITIES:

4. HTTPS://WWW.YOUTUBE.COM/WATCH?
V=X_VZXPGCL9I&FEATURE=YOUTU.BE

5. UNDERSTANDINGDIGITAL
Move from
lines to
circles B
A
BRAND

6. PEOPLEHAVE
ALWAYSBEEN
MOBILE.NOWWE
GETCONNECTED

7. COMPANIES
ARESTILL
THINKING
INDUSTRIAL
ERA.

8. HOWWILLPEOPLEREACT?
SOCIALMOBILEANALYTICALCLOUD

9. FROMPERSONAL
CLOUDS
SHARED
EXPERIENCES?

10. ALL
ABOUT
MOOMIN.

11. UBER,EVERNOTE,AIRBNB,SPOTIFY,
INTELLIGENTCUSTOMEREXPERIENCE

12. SMART+
COMMERCIAL+
COMMUNITY+
SOLOMO

13. INTEGRATED
BUSINESS
MODELS

14. WHAT’SYOURIDEA?

15. V
ONLINEDIARYONWEB

16. WWW.VILLETOLVANEN.COM
CASE

17. V
Facbook

18. V
Facbook
LINKEDIN

19. V
Facbook
LINKEDIN
TWITTER

20. Facbook
LINKEDIN
TWITTER
V

21. Facbook
LINKEDIN
TWITTER
V
S
T
P

22. RESULTS–SHARINGISCARING
1000 days 600 posts 2400 comments
160 000 visitors 310000 visits
481 000
pageviews
CLIENTS BRAND BUSINESS

24. #SHARINGISCARING
LOST IN DIGITAL
TRANSLATION

25. Media
SHARINGISCARING

26. Events
GREATMINDSTHINKALIKE

27. Club
MEETTHEPROFESSIONAL

28. Agency
CREATIVEIDEAS
FORTHEDIGITALERA

29. Ventures
ENDLESSPOSSIBILITES,
NEWVENTURES

30. Ventures
ENDLESSPOSSIBILITES,
NEWVENTURES
TALENT

33. LUNCH!

34. CHOOSE
• Industry
• Company
• Idea

35. CREATE
• Version of the business for the digital era.
• 10 Teams
• 10 new versions of industry, brand, idea
• 45 min group work
• Presentations by the TEAM leader.
– Powerpoint?

36. DIGITALCOMPANYDNA
1.
Social
commmunity
”Tribe”
2.
E-­‐commerce
3.
SMAC
4.
InnovaLon

37. ANSWER
1. How to create social media tribe?
2. How to use & monetize E-commerce
3. How to capitalize SMAC?
4. What new ideas we could bring to the table?

38. 1.SOMECOMMUNITYTRIBE
• Innovators
• Developers
• Suppliers
• Customers
• Investors
WE
ARE
ONE

39. 2.E-COMMERCE
• Investors
• Suppliers
• Partners
• Start-ups
• Customers
• Intra/Extra/Internet

40. 3.SMAC
BRAND
Social
Moblile
AnalyLcs
DATA

41. 4.INNOVATION
• New clients?
• New services?
• New Clients
• Upsales
• Crosssales
• Community help -

42. OUT-OF-BOX!
THINK