Do you know the changes the Digital Age is effecting businesses? Have you positioned your business or personal brand to utilize digital technology in giving you an advantage in these fast moving times? How does social media marketing work? How does it impact your business? This presentation addresses the opportunities the digital age provides to businesses and personal brands in order to be innovative and profitable.

1. Cherubim Mawuli Amenyedor
The Digital Age
& Business

2. What is the digital age?
The Information Age (also known as the
Computer Age, Digital Age, or New Media Age)
is a 21st century period in human history
characterized by the rapid shift from
traditional industry that the industrial
revolution brought through
industrialization, to an economy based on
information technology.

3. The phases of the digital age…
Pre-Digital
Tech lived alongside and
in parallel to each other,
but rarely intertwined.
Attention was abundant,
information was scarce.
Physical products became
digital; Photos, Knowledge,
Phone, Magazines…
Mid-Digital
The period that straddles
the age where digital is
just becoming accepted
into the mainstream, and
the age where digital is
fully immersed into our
society.
Post-Digital
The internet will be a
background utility,
noticeable only in its
absence. Smart homes
will work. Video will follow
us around. ..all seamlessly
and effortlessly

4. “‘’It is not the strongest of the species
that survives, nor the most intelligent
that survives. It is the one that is most
adaptable to change.’’
Charles Darwin, English Naturalist & Geologist

5. First things first
What was your
‘’digital first’?

6. Pope inauguration…

7. Are we there yet?

8. The media & communication trend in Ghana over
the past 20 years
????
????

9. Disruptive Technologies in the digital age

10. Cont…

11. “
‘’By 2020, every company will
either become a digital
predator or a digital prey.’’

12. The growth of millennials…

13. The growth of millennials…

14. The growth of millennials…

15. The growth of millennials…

16. Mobile. AI and what?
The Holy entry point into
human lives is through
mobile. Gossips.
Shopping. Study.
Payments.
Entertainment. TV. etc
The mobile first. AI first age…

17. Why go digital with your business?
◆ Consumer in Control
◆ Provides convenience
◆ Drives brand loyalty
◆ Reduces the old sales cycle
◆ Measurability
◆ Cost effectiveness
◆ Changing customers
◆ Right reach
◆ Audience engagement
◆ Motivated action
◆ Efficient spend
◆ Maximize ROI

18. Marketing in a digital age
◆ Email Marketing
◆ Web Design (UX)
◆ Mobile App
◆ Search Engine Optimization
◆ Pay Per Click (PPC)
◆ Display Advertising (Banner ads)
◆ Social Media Marketing
◆ eCommerce
◆ Web Analytics

19. Why Social Media
Marketing?

20. SEO
◆ Better positioning
◆ Meaningful traffic
◆ Brand visibility / endorsement
◆ Social. Mobile. Local.

21. Free SEO tips for personal & professional branding

22. SEO for personal & professional branding

23. Thanks!
Any questions?
Lets connect:
digitalmawuli@gmail.com
@digitalmawuli