Breaking monopoly with new solutions. Why diversity is important for travel and hospitality industry. Marcin Wesolowski, Bidroom
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Marcin Wesolowski, Director of operations @ Bidroom, at Travel Tech Conference Russia 2018 (http://traveltechcon.ru/eng). Video of the talk: https://www.youtube.com/watch?v=wat7JykW4h4 Subscribe to TTCR news: http://eepurl.com/cnhNvH
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2) An hotel owner bets that micro-stays would not work and loses his hotel to his revenue manager who implements the program successfully.
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1. Create an account with a password and email.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attaching a sample for style imitation.
3. Review bids from writers for qualifications, history, and feedback, then deposit funds to start the assignment.
4. Ensure the paper meets expectations and authorize final payment, or request revisions. HelpWriting offers free revisions.
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Business travel represented 15% of the global tourism economy in 2015 with 1,18 trillion dollars U.S*. The choice of accommodation is made early in the business travel organisation and corresponds to the second spending item.
Even though companies tend to chose hotels (in 98,2% of the cases** as their preferred accommodation, business travel is a real opportunity for vacation rentals too. Business travellers are on the rise and online distribution can be an answer to capture the demand. Airbnb and MagicStay have understood the interest of such a target and propose special services dedicated to business travellers.
Business travellers search to answer various needs while organising their stay, such as travel motivation, destination, length of stay, travel frequency... and Internet has become the first tool to be used for business travel organisation. The various criteria can be used as a leverage by vacation rental owners/managers to attract professionals. This webinar aims to give you some tips on how to combine them with a sharp online distribution strategy.
1/ "Business e-tourism"
2/ Adapt your offer to Business travellers' needs
3/ Capture the demand on the online distribution platforms
Audience : vacation rentals, smal and medium capacity hotels.
Sources
* statista.com
** economie.gouv.fr
Company Overview Hotels.com was co-founded by Robert Diener an.docx
Company Overview
Hotels.com was co-founded by Robert Diener and David Litman in 1991. Hotels.com has been purchaced by Expedia but still operates as an independant entityand continues to provide its customers with their unique hotel and motel booking service. Hotels.com is one of the leading online accommodation booking website with properties ranging from international and all-inclusive resorts, to local favorites and bed & breakfasts. Hotels.com also provide specific apps for mobile phones and tablets that allow customers to book on the go with access to “20,000 last minute deals”.
Company History
Founded in 1991 by Robert B. Diener and David S. Litman, Hotels.com was first known as Hotel Reservations Network until the domain name Hotels.com was purchased in 2002 for ~$11m and assigned as the company name. [1][2] In 1995 Hotels.com was one of the first companies to use the Internet to offer their services on a global network. In February of 2000, Hotels.com went public with great success and ranked in the top 1% of public companies until 2003. In 2003, as Hotels.com was valued at $5.5 billion, founders David Litman and Robert Deiner sold their portion of Hotels.com to InterActiveCorp. The founders then left of the company later in 2004.[1]
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In 2007, Lewkowicz and Judith Smith of Oakland filed a class-action lawsuit in Alameda County Superior Court, claiming that Hotels.com did not guarantee wheelchair-accessible rooms. In 2009 the non-profit, DRA (Disability Rights Advocates), reached a settlement with the two major online travel service companies, Hotels.com and Expedia.com. Under the settlement both companies agreed to improve reservation services for travelers with disabilities by adding new features to their websites to improve accommodations for those with disabilities such as, wheelchair accessible showers, braille signage, and assistive telecommunications.[3] [4]
Market
Combined with its parent company Expedia.com, Hotels.com had 40% of USA’s OTA (Online Travel Agent) bookings in 2014. Hotels.com’s major competitors in the USA are Priceline, Orbitz Worldwide, and Travelocity. These four brands had 95% of the US market share in 2014 due to each of these brands owning a number of online room booking services. [5]
There are growing forces of newly entered companies in OTA market that have already become a threat to existing OTAs. Airbnb, founded in 2008, has rental listings of over two million spaces in 34,000 cities in 190 countries, serving 60 million customers to date. Airbnb differentiated its service from traditional OTAs by offering listings of privately owned apartment rooms and homes among other unique options. Airbnb has won popularity among younger generations by offering the experience of homestay accommodations with strict policy to protect guest and host participants. Though it is not publicly disclosed, Airbnb is estimated to of had an average revenue growth of 173% for a one year period between 2011 and .
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The document compares three Italian musical genres from the Baroque era: opera, oratorio, and cantata. All three genres featured recitative, soloists, and duet arias. Opera was a dramatic entertainment performed in theaters, focused on telling a story through music, drama, and spectacle. Oratorio was also dramatic but performed in churches, using biblical stories. Cantata was shorter than oratorio, focused on religious themes through solo arias and recitative, performed for holidays or special occasions in churches. While having similarities, the genres differed in their settings and purposes.
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Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
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Company Overview Hotels.com was co-founded by Robert Diener an.docx
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1Checkin pitch slides at Travel Tech Conference Russia 2018
Travel Startup 1Checkin presentation from travel startups pitch competition at Travel Tech Conference Russia 2018 (http://traveltechcon.ru/eng).
Video: https://youtu.be/HWMDdZy57Hw
Subscribe to TTCR news: http://eepurl.com/cnhNvH
How travel ecommerce can survive when search and commerce collide. Richard Ha...
How travel ecommerce can survive when search and commerce collide. Richard Ha...Travel Tech Conference Russia
The document discusses how search and ecommerce are colliding as companies like Google, Expedia, and Lastminute.com adopt strategies more like media companies by using customer data and machine learning to personalize experiences in real-time and focus on the customer experience. It also suggests companies access their brand's value curve and use predictive technologies to gain insights from bigger and better data.Why hoteliers are failing at converting their visitors into sales. Francesco...
Why hoteliers are failing at converting their visitors into sales. Francesco...Travel Tech Conference Russia
Francesco Canzoniere, CEO Booklyng, at Travel Tech Conference Russia 2018 (http://traveltechcon.ru/eng).
Video of the talk: https://www.youtube.com/watch?v=APTfkIVIZLQ
Subscribe to TTCR news: http://eepurl.com/cnhNvHПродажи трансферов на сайтах авиакомпаний. Выжмем максимум! Доклад Дмитрия Са...
Продажи трансферов на сайтах авиакомпаний. Выжмем максимум! Доклад Дмитрия Са...Travel Tech Conference Russia
Дмитрий Салихов, CEO iway, на Travel Tech Conference Russia 2018 (http://traveltechcon.ru).
Видео выступления: https://www.youtube.com/watch?v=sYW2uH8vHSQ
Подпишитесь на новости конференции: http://eepurl.com/b1mqrjЭволюция кнопки. Динамический аукцион в метапоиске. Доклад Aviasales. Ярослав...
Эволюция кнопки. Динамический аукцион в метапоиске. Доклад Aviasales. Ярослав...Travel Tech Conference Russia
Ярослав Котышов, VP Revenue Management в Aviasales, на Travel Tech Conference Russia 2018 (http://traveltechcon.ru).
Видео выступления: https://www.youtube.com/watch?v=JZuQlIoEnTQ
Подпишитесь на новости конференции: http://eepurl.com/b1mqrjТрэвел-блогеры — реалии рынка, лидеры vs. микроинфлюенсеры. Доклад Adhive, Pu...
Трэвел-блогеры — реалии рынка, лидеры vs. микроинфлюенсеры. Доклад Adhive, Pu...Travel Tech Conference Russia
Дмитрий Малянов, Драгорад Кнези, Андрей Осинцев на Travel Tech Conference Russia 2018 (http://traveltechcon.ru).
Видео выступления: https://www.youtube.com/watch?v=1aXMHbCvpCw
Подпишитесь на новости конференции: http://eepurl.com/b1mqrjНовейшие тренды в дистрибуции гостиничных услуг. Доклад Travelline, Александ...
Новейшие тренды в дистрибуции гостиничных услуг. Доклад Travelline, Александ...Travel Tech Conference Russia
Александр Ешмеков, эксперт по онлайн-дистрибуции гостиничных услуг TravelLine, на Travel Tech Conference Russia 2018 (http://traveltechcon.ru).
Видео выступления: https://www.youtube.com/watch?v=b9oRjz5QIWs
Подпишитесь на новости конференции: http://eepurl.com/b1mqrjHow hotels can become more like tech companies. Richard Valtr, Mews Systems
How hotels can become more like tech companies. Richard Valtr, Mews SystemsTravel Tech Conference Russia
Richard Valtr, founder of Mews Systems, at Travel Tech Conference Russia 2018 (http://traveltechcon.ru/eng).
Video of the talk: https://www.youtube.com/watch?v=EvZSfzKccC0
Subscribe to TTCR news: http://eepurl.com/cnhNvHНаталья Бурдина - Мобильный канал как способ повышения доходов. Кейс Utair.
Наталья Бурдина - Мобильный канал как способ повышения доходов. Кейс Utair. Travel Tech Conference Russia
Наталья Бурдина на Travel Tech Conference Russia 2017 (http://traveltechcon.ru).
Подпишитесь на новости конференции: http://eepurl.com/b1mqrjDavid Turnbull - Hotel data - In the kingdom of the blind, the one eyed man i...
David Turnbull - Hotel data - In the kingdom of the blind, the one eyed man i...Travel Tech Conference Russia
David Turnbull, cofounder and CCO Snapshot, at Travel Tech Conference Russia 2017 (http://traveltechcon.ru/eng).
"As the debate surrounding the dominance of OTA's and who truly "owns" the customer intensifies, David takes an amusing but critical look at the current state of data management within the hospitality sector and why this is preventing the significant leaps in customer experience achieved by other industries".
Subscribe to TTCR news: http://eepurl.com/cnhNvH
Zdenek Komenda - Kiwi.com and its virtually interlined story
Zdenek Komenda, Chief Business Development Officer, Kiwi.com, at Travel Tech Conference Russia 2017 (http://traveltechcon.ru/eng)
"Kiwi.com has been on the market for 5 years. It found a niche within airline industry called virtual interlining (self-connect). Kiwi.com can combine any carrier around the world and create unique flight itineraries that are purchased by global audience. Learn about beginning, present and future of this product and find out what is position of Russia on the overall Kiwi.com business".
Video: https://youtu.be/zNNcm4O5pUs
Subscribe to TTCR news: http://eepurl.com/cnhNvH
Cтас Левитан - Тренды в онлайн-трэвел. Почему знания - сила в цифровом мире
Cтас Левитан - Тренды в онлайн-трэвел. Почему знания - сила в цифровом миреTravel Tech Conference Russia
This document discusses digital insights for the airline industry in Russia. It shows that demand for airline services in Russia is growing rapidly, with smaller players increasing their market shares. Specific airlines like Ural Airlines and Nordwind Airlines are highlighted as winners that have outpaced competitors by generating growth in traffic from email marketing and referrals. The importance of contextualizing data and working with referral websites and meta search engines is emphasized.Diego Saez Gill - Starting up in travel, from software to hardware
Diego Saez Gill, founder at Bluesmart, at Travel Tech Conference Russia 2017 (http://traveltechcon.ru/eng)
"As the founder of two travel startups, Diego will share some lessons learned building companies in the different spaces of the travel industry, including software and hardware. He will also share some thoughts about potential areas of opportunities for innovation in travel where entrepreneurs and travel companies could focus".
Video: https://youtu.be/VQfRlKIGCco
Subscribe to TTCR news: http://eepurl.com/cnhNvH
Екатерина Ракова - Booking.com и стартапы - точки соприкосновения
Екатерина Ракова, Менеджер по Стратегическим Партнёрствам Booking.com, на Travel Tech Conference Russia 2017 (http://traveltechcon.ru)
"Инициативы Booking.com по взаимодействию с трэвел-стартапами в 2017-м году:
1. Booking Booster: Five Ws.
2. Corporate Development at Booking.com - что это означает для компаний трэвел-индустрии".
Видео: https://youtu.be/yhQx0UL9bYQ
Подпишитесь на новости конференции: http://eepurl.com/b1mqrj
Михаил Томшинский - Рынок автобусных перевозок
Михаил Томшинский (руководитель проекта Яндекс.Автобусы) на Travel Tech Conference Russia 2017 (http://traveltechcon.ru)
"(1) Обзор рынка (2) Проблемы и ограничения (3) Перспективы"
Видео: https://youtu.be/R0YErtD8lmc
Подпишитесь на новости конференции: http://eepurl.com/b1mqrj
Антон Потапов - Презентация онлайн системы повышения качества уборки номеров ...
Антон Потапов - Презентация онлайн системы повышения качества уборки номеров ...Travel Tech Conference Russia
Антон Потапов, сооснователь Mermaid на конференции Travel Tech Conference Russia 2017 (http://traveltechcon.ru/)
Подпишитесь на новости конференции: http://eepurl.com/b1mqrjMirko Lalli - How AI helps to manage online reputation data
The document discusses Travel Appeal, a company that uses data science and artificial intelligence to help the travel industry. It provides analytics and insights gathered from multiple online and offline sources to help businesses optimize operations and customer experiences. Some key products and services mentioned include a conversational AI chatbot, a dashboard for analytics, and Coach, an AI assistant that provides personalized recommendations and assessments. The goal is to help businesses make better decisions by taking a holistic view of customer preferences and market trends.
Александр Кислов - Кейс: повышение дополнительных продаж в отеле с использова...
Александр Кислов - Кейс: повышение дополнительных продаж в отеле с использова...Travel Tech Conference Russia
Александр Кислов (Директор по развитию в России и странах СНГ, Adapsys) на Travel Tech Conference Russia 2017 (http://traveltechcon.ru)
Подпишитесь на новости конференции: http://eepurl.com/b1mqrjГригорий Померанцев - Персонализация обслуживания пассажиров, электронная ком...
Григорий Померанцев - Персонализация обслуживания пассажиров, электронная ком...Travel Tech Conference Russia
Григорий Померанцев, управляющий партнёр Aeropartner на Travel Tech Coference Russia 2017 (http://traveltechcon.ru)
"Клиентоцентричность и персонализация услуг авиакомпании: в чём особая актуальность этой темы сегодня.
Дополнительные доходы авиакомпаний: желаемые или жизненно необходимые? Системный подход к внедрению платных услуг и управлению дополнительными доходами как залог коммерческого успеха. Риски и их нейтрализация. Опыт ритейла и возможности взаимовыгодной кооперации
"Устами клиента": за что и сколько готовы платить пассажиры до, после и во время путешествия.
Как технологии содействуют персонализации: мобильность и подвижность; контроль за процессом и выбор услуг - в руках клиента; впечатления, развлечения и продажи на борту.
Истории успешных внедрений дополнительных услуг: опыт авиакомпаний".
Подпишитесь на новости конференции: http://eepurl.com/b1mqrjJorge Diaz - NDC, more than a distribution standard
Jorge Diaz, Founder and CEO at AirGateway. at Travel Tech Conference Russia (http://traveltechcon.ru/eng).
"NDC brings a huge architectural change with it: A whole transitioning from the indirect distribution model to the direct distribution one, returning the control and ownership of the supply chain to airlines".
Subscribe to TTCR news: http://eepurl.com/cnhNvH
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Наталья Бурдина - Мобильный канал как способ повышения доходов. Кейс Utair.
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- 2. Travel and Hospitality industry went through some amazing changes in last decades. Everything became easier and faster. But is this all ideal? Marcin Wesolowski | Director of operations at Bidroom.com
- 3. Monopoly “It's not hard to be valuable when you are a monopoly” Robert Cardillo Director of US Defense Intelligence Agency
- 4. 4 Deregulation - Airline Deregulation Act of 1978 - Single European Act of 1986 Result: More choice, better prices, more people travelling It always help the market and us, people
- 5. OTAs monopoly or duopoly? More evidence of a so-called duopoly coming into play as Expedia and Booking.com land 80% of all European hotel sales on online travel agencies” - Tnooz
- 6. How did it happen?
- 7. 01. People used to find us in Google, take our email and send a request for an offer. Email 02. They also used to book directly if price was good for them. Hotel website 03. and if not they would fill in the form. Enquiry form 04. or just walk directly to hotel’s reception to ask for a room. Walk-in 05. unless guests came from companies that we had a deal with. Co-operations bookings years ago
- 8. 2007 And then this happened and: - It gave a powerful tool to independent travelers - It taught us that everything is instant, easy and fast - It helped us travelling I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.” - Tim Cook
- 9. 01. Dominant in most markets Booking.com 02. Dominant in many markets Expedia 03. Great solution for apartments owners AirBnB 04. Link to hotel and phone Tripadvisor 05. New solution for non-commissionable reservations NEW: Bidroom bookings now
- 10. So what went wrong?
- 12. What is the solution?
- 15. Bidroom is a revolutionary, membership-based hotel booking platform that generates direct, commission-free reservations, while providing its members with the best rates.
- 25. How do you compete with giants?
- 26. Michael Ros "I know we're a mosquito compared to an elephant. But mosquitoes can be very annoying."
- 27. 27 Believe in what you are offering to the market Be confident Constantly improve your product Work on product Make sure your users bring the next ones Build your community Be visible How to grow
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- 33. 33 HELLORUSSIA2018 Go to Bidroom, click register, fill in the form. In next step use the code get free membership Get in Touch office@bidroom.com Email us www.bidroom.com Website
- 34. Thank You For your attention Marcin Wesolowski