A One-Sheet on KPCB's Mary Meeker 2015 Internet Trends Report.

1. Mobile ads = big opportunity. Use vertical ads on mobile. Shops should run media on messaging apps
and on FB, IG, and Snapchat. Creative shops should set up media buying shops in China, India,
Indonesia, and Brazil.
Use Pinterest Cinematic Pins, Vessel 5 second ads, FB Carousels, and Google Local inventory. Ads
should be easily shareable. Slack, Square, Stripe, Domo, Docusign, Intercom, Gaininsight, Direct CRM,
Zenefits, Anaplan, Greenhouse, Checkr, Guidespark, Envoy are great tools for entrepreneurs. On
demand apps are big. So are sharing economy apps. Examples: Luxe, Lyft, Uber, OpenTable, SeatGeek,
Caviar, DoorDash, Muchery, Maple, Sprig, Instacart, Postmates, Shyp, Airbnb, and Hotel Tonight. And of
course, Booking.now. Marketers should pitch clients that are in the housing, transportation, and food
industries because that’s where consumers are spending the most money. Also, drones, and agriculture,
mining/quarrying, gas/electric, and disaster response. Come to think of it, it’d be dope to do a PSA for
California related to saving water or for cyberattack prevention. People are scared of cyberstuff.
Marketers shouldn’t advertise for unions because membership is down. Or maybe this is an opportunity.
Advertising to urban dwellers is easier. Ads that speak to foreign-born Americans would be cool. People
aren’t getting married when they’re young very often. Smaller households. Millennials comprise a large
workforce. Millennials care about training, development, flexible work hours, and cash bonuses. They
don’t want to be tied to their desks. Lots of night owls. Big opportunity here for marketers. Lots of then
are freelancers, like online collaboration (check out Splice), work using their phones, and have work
apps. Millennials are perceived to be narcissistic and creative. They want their work to be meaningful.