The document discusses international SEO and summarizes the key steps an SEO specialist took to achieve success expanding his client's business internationally. It describes how the specialist achieved a 400% increase in organic search revenue for his most important client. This was the best result of his career. His client then challenged him to achieve more growth by expanding internationally. The rest of the document provides guidance on steps to take to prepare for and succeed at international SEO, including evaluating SEO potential in new markets, optimizing websites for international audiences, targeting international searchers, and growing international search popularity through link building.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Leverage AI To Maximize SEO Efficiency While Keeping QualityUbaid Raza
Discover how LLMs can enhance the efficiency of your SEO activities and workflows while maintaining SEO quality.
Credit: Aleyda Solis.
https://speakerdeck.com/aleyda/leverage-ai-to-maximize-seo-efficiency-while-keeping-quality?slide=32
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Leverage AI To Maximize SEO Efficiency While Keeping QualityUbaid Raza
Discover how LLMs can enhance the efficiency of your SEO activities and workflows while maintaining SEO quality.
Credit: Aleyda Solis.
https://speakerdeck.com/aleyda/leverage-ai-to-maximize-seo-efficiency-while-keeping-quality?slide=32
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Off Page SEO Tips and Strategies in 2015
Off page SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies in 2015. Off-page SEO is the process of optimizing your website pages and posts outside your website.
Connect me
FB: https://www.facebook.com/eng.shimanto
Skype: shimantoarif
https://www.fiverr.com/shimantoarif/digital-marketing-expert-and-strategist
mail: shimantoeee@gmailcom
mobile: +8801716552935
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
How to unlock the secrets of effortless keyword research with ChatGPT.pptxDaniel Smullen
A guide on how to do keyword research using ChatGPT. Comparison of ChtGPT keyword research versus standard keyword research, the pros and cons, as well as some really great keyword research prompts to try within ChatGPT.
This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
How to Prepare Your Brand for Upcoming AI Features in SearchLily Ray
Google, Bing and OpenAI have released various new features that create competition with search engines, which present threats to those who work in the SEO industry. Learn about these recent updates to AI chatbots and AI-powered search features, and whether or not Google's new SGE results provide high-quality answers for searchers.
Lily Ray presented this talk at the SEOnthebeach conference in Spain in June of 2023.
How to create an SEO data-driven content strategyKevin Gibbons
Everyone knows content is king, but often it can get undervalued as part of your SEO strategy.
Investing in content is hugely important to attract and convert potential customers from organic search.
In my experience of doing SEO, this is often where the biggest wins / real long-term growth comes from.
This is a deck I delivered last year on how to create an SEO data-driven content strategy.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down.
This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up.
With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant?
How will this year’s algorithm changes affect your 2023 SEO strategy?
How can you prepare for Google’s next move and get ahead of the curve?
In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.
We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold.
Key Takeaways:
What a crazy 2022 for Google means for 2023.
How the growth of social media search will impact strategy in 2023.
What the popularity of visual search will mean going forward.
If you struggled keeping up with this year’s constant changes, the SEO predictions you’ll discover in this webinar could be a game-changer for your business.
Are you ready to optimize your SEO strategy to stay competitive in 2023?
Good Practices to Maximize Your Mobile SEOAleyda Solís
Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.
Off Page SEO Tips and Strategies in 2015
Off page SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies in 2015. Off-page SEO is the process of optimizing your website pages and posts outside your website.
Connect me
FB: https://www.facebook.com/eng.shimanto
Skype: shimantoarif
https://www.fiverr.com/shimantoarif/digital-marketing-expert-and-strategist
mail: shimantoeee@gmailcom
mobile: +8801716552935
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
How to unlock the secrets of effortless keyword research with ChatGPT.pptxDaniel Smullen
A guide on how to do keyword research using ChatGPT. Comparison of ChtGPT keyword research versus standard keyword research, the pros and cons, as well as some really great keyword research prompts to try within ChatGPT.
This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
How to Prepare Your Brand for Upcoming AI Features in SearchLily Ray
Google, Bing and OpenAI have released various new features that create competition with search engines, which present threats to those who work in the SEO industry. Learn about these recent updates to AI chatbots and AI-powered search features, and whether or not Google's new SGE results provide high-quality answers for searchers.
Lily Ray presented this talk at the SEOnthebeach conference in Spain in June of 2023.
How to create an SEO data-driven content strategyKevin Gibbons
Everyone knows content is king, but often it can get undervalued as part of your SEO strategy.
Investing in content is hugely important to attract and convert potential customers from organic search.
In my experience of doing SEO, this is often where the biggest wins / real long-term growth comes from.
This is a deck I delivered last year on how to create an SEO data-driven content strategy.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down.
This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up.
With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant?
How will this year’s algorithm changes affect your 2023 SEO strategy?
How can you prepare for Google’s next move and get ahead of the curve?
In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.
We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold.
Key Takeaways:
What a crazy 2022 for Google means for 2023.
How the growth of social media search will impact strategy in 2023.
What the popularity of visual search will mean going forward.
If you struggled keeping up with this year’s constant changes, the SEO predictions you’ll discover in this webinar could be a game-changer for your business.
Are you ready to optimize your SEO strategy to stay competitive in 2023?
Good Practices to Maximize Your Mobile SEOAleyda Solís
Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.
A collection of the most surprising findings from the 2014-2015 State of Inbound.
Want to be a part of the 2015 State of Inbound (and, as an extension, inbound history)? Take the survey: http://bit.ly/SOI2015-Survey
Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014Darren Shaw
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm.
Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.
The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.
The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media
Brighton SEO International Search - Four Pillars of SuccessWill Cecil
Key things to consider when running an international SEO campaign, taking a look at common issues & counting the cost of technical and content errors when operating in multiple markets.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
Does Google still need links? - SearchLove San Diego 2017Tom Capper
Back in Google's early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links?
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Online businesses have unique business needs, which makes a "one-size-fits-all" international SEO strategy about as common as a unicorn sighting. Make sure to get your company's international SEO strategy right by checking out this slide deck & the link bundle here: https://bitly.com/bundles/portentint/1b
Portent's SEO Strategist Kaitlin McMichael shares insights into how to set up and execute a successful international SEO strategy. Topics covered include which URL structure to choose for your site(s), tips & tricks for hreflang implementation, the new locale-adaptive Googlebot crawlers, and what to expect in terms of ROI for your international SEO strategy.
Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEOWilliam Renedo
Aleyda no falló en explicar las tareas más cruciales de pensar a nivel global y enfocar tu seo internacional.
Considera:
Que dice analytics;
De donde Vienen (países, idiomas, palabras clave y páginas visitadas)
Tu Presupuesto por mercado puede ayudar a definir estrategia (local TLD o Subdirectorio?)
Y como no MediaFlow’s HrefLang Sitemap Creator.
Insider's Guide to Creating Multilingual Websites That Drive RevenueFlorian Auckenthaler
DesigningIT & Acclaro Webinar Presentation. The webinar is geared towards digital marketing professionals, web admins and developers who are interested in creating or maintaining a successful, revenue-generation multilingual website.
The full webinar is available here https://www.youtube.com/watch?v=2x-hFKS9TuU
Hotel SEO - Optimizing Your Global, National and Local Web PresencegShift
Description: Hotel marketers are often challenged with managing their brand's web presence at a local, national or global level focusing on both the branded and unbranded keywords their customers are using to find and book accommodations via organic search or through social channels. This requires collecting, analyzing and acting upon data and reporting for 10s, 100s or even 1000s of locations.
Join Jeff Riddall, Director of Product Strategy at gShift, to explore and discuss how brand marketers can best focus their attention and effectively optimize their web presences and content marketing efforts for maximum return on their investment of limited time and resources.
With an economic downturn looming, digital marketing leaders often find budgets, and even team members, quickly cut. While discouraging, you’ll still have ambitious goals to reach for your business.
For better or worse, the competition over keyword rankings (and the sales you earn from them) never rests even during hard times. However, SEO can rely far less on monetary spending than other marketing channels. Done right, your efforts here will compound.
Now is a prime opportunity to embrace SEO!
What you’ll learn in this presentation:
- Why SEO can thrive, especially during a recession.
- How to drive organic growth by improving existing assets.
- Where new opportunities lie that are prevalent & often inexpensive.
- Why you need someone to own your SEO-related KPIs, particularly to combat the “silo mentality” in digital marketing.
- Why site redesigns, often performed during slow periods, will fail without proper SEO considerations.
- How SEO brings real value: learn to calculate ROI through a few applicable examples.
Learn what types of considerations you must make to drive your international/global SEO strategy. User behavior across countries/languages? Device types? Local keyword phrases? Content marketing? Get all the answers here.
Presented by Mariel Martinez in May 2015.
There's no doubt about it that 2019 is going to be the year of voice search, and it's more important than ever that your website is optimized to attract, engage, and convert those using it. In fact, by 2020 half of all searches are expected to be using voice search! In our webinar, Optimizing Your Site For Voice Search, we'll teach you the organic and paid search tactics you need to focus on to drive more quality traffic and conversions to your site from voice search, today!
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
National Brands and Local Search: Using Insights to Drive ActionsseoClarity
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Watch the webinar here: https://www.seoclarity.net/local-search-national-brands-webinar-16733/
National Brands and Local Search: Using Insights to Drive ActionsseoClarityMarketing
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
5. 05/07/2013
#MozCon
This is an seo dream come true,
an amazing success story
Top rankings, highest organic search
traffic, conversions and revenue in history.
22. 05/07/2013
#MozCon
identify your international seo potential
Your international business & operations
Validate your company
characteristics from an
international perspective.
Geography,
cultural
& Language
Factors
Pricing &
Currency
Factors
Web
Goal
Business
Model
Company
Operations
Web Content &
Development
24. 05/07/2013
#MozCon
identify your international seo potential
Take into consideration
your current site
International activity.
Your international traffic status
Country
&
Language
Volume
&
Trend
Keywords
&
Pages
Traffic
Sources
Visits,
Conversions
&
Conversion
Rate
25. 05/07/2013
#MozCon
identify your international seo potential
Take into consideration
your current site
International activity.
Use Google Analytics
Country and
Language Reports
Your international traffic status
27. 05/07/2013
#MozCon
identify your international seo potential
Your international search visibility status
Country
Volume
&
Trend Queries
&
Pages
Identify your site
current international
search visibility.
Impressions,
Clicks &
CTR
28. 05/07/2013
#MozCon
identify your international seo potential
Your international search visibility status
Identify your site
current international
search visibility.
Use Google Webmaster Tools
Search Queries Report
30. 05/07/2013
#MozCon
identify your international seo potential
Research your
international industry
search activity.
Country
&
Language
Search
Volume, Trend
& Seasonality
KeywordsSearch
Engines Devices
Competitors
Your international industry search activity
31. 05/07/2013
#MozCon
identify your international seo potential
Research your
international industry
search activity.
Keyword Analysis
Use these tools, including those from the most popular search
engines in the targeted country
Your international industry search activity
32. 05/07/2013
#MozCon
identify your international seo potential
Research your
international industry
search activity.
Beware of differences with the same language among countries
Your international industry search activity
American
English
British
English
“Search Engine
Optimization”
“Search Engine
Optimisation”
“User behavior” “User behaviour”
“I’m going to check
my diary”
“I’m going to check
my agenda”
33. 05/07/2013
#MozCon
identify your international seo potential
Research your
international industry
search activity.
Get Native support to help you along the SEO project
Your international industry search activity
34. 05/07/2013
#MozCon
identify your international seo potential
Company
Characteristics
from an
international
perspective
Current
site
international
activity
Current
international
search
visibility
International
industry
search
activity
35. 05/07/2013
#MozCon
identify your international seo potential
Calculate for each
international market
Cost of international Web projectNumber of
Conversions for
a break-even Average conversion value
=
No. of Conversions for Break-evenNumber of
visits for a
break-even Average Conversion Rate
=
Original calculations by @seohimanshu
http://www.seotakeaways.com/roi-calculations-seo/
36. 05/07/2013
#MozCon
identify your international seo potential
Is your International SEO
Project viable?
>Your International
SEO potential
Visits & Conversions
for a break-even
Yes No
Continue with the
international Web &
SEO project.
Might be too early
Buy &
secure your
ccTLDs for
future
activity
For most important countries
Create
custom
alerts
in Google
Analytics
38. 05/07/2013
#MozCon
Target your international search audience
Is location a factor that
influence your Web operations?
Yes No
Are there enough traffic &
conversions to target each country?
Language
Targeting
Yes No
Country
Targeting
You can start with
Set your International Target:
Country vs. Language.
40. 05/07/2013
#MozCon
Target your international search audience
Understand your
International Audience
behavior and
characteristics.
Demographic
characteristics
Cultural
factors
Online &
buying
preferences
Identify your audience profile
41. 05/07/2013
#MozCon
Target your international search audience
Understand your
International Audience
behavior and
characteristics.
Identify your audience profile
Use tools & studies like these
43. 05/07/2013
#MozCon
Target your international search audience
Research your
International Competitors.
Your Competitors Behavior & characteristics
Most
popular
products &
content
Unique
selling
proposition
Weaknesses
&
Strengths
Other
marketing
activities
Online
community
45. 05/07/2013
#MozCon
Target your international search audience
Now you can set the best SEO
strategy, the keywords & pages to
promote and define goals to target
for each International market.
International
audience
behavior
International
competitors
characteristics
Initial seo
potential
research
47. 05/07/2013
#MozCon
Make your International
content crawlable & indexable
with its own Web structure.
Don’t use cookies or scripts to show your
international content through the same URLs
Develop an internationally optimized site
48. 05/07/2013
#MozCon
Develop an internationally optimized site
If you’re country targeting: Enable a
specific Web structure for each country.
ccTLDs
www.yourbrand.es
www.yourbrand.es/categoria-a/
Sub-directories
www.yourbrand.com/es-es/
www.yourbrand.com/es-es/categoria-a/
Sub-domains
es-es.yourbrand.com/
es-es.yourbrand.com/categoria-a/
49. 05/07/2013
#MozCon
Develop an internationally optimized site
ccTLDs
* Best alternative to geolocate
* Require more technical resources
* Require more efforts to grow popularity
Sub-directories
Sub-domains
* Require less technical resources
* Require less efforts to grow popularity
* Require more technical resources
* Require more efforts to grow popularity
If you’re country targeting: Enable a
specific Web structure for each country.
52. 05/07/2013
#MozCon
Develop an internationally optimized site
Sub-directories
www.yourbrand.com/es/
www.yourbrand.com/es/categoria-a/
Sub-domains
es.yourbrand.com/
es.yourbrand.com/categoria-a/
If you’re language targeting: Enable a
specific Web structure for each
language.
53. 05/07/2013
#MozCon
Develop an internationally optimized site
Sub-directories
* Require less technical resources
* Require less efforts to grow popularity
* Deeper url structure
* Require more technical resources
* Require more efforts to grow popularity
* shorter URL structure
Sub-domains
If you’re language targeting: Enable a
specific Web structure for each
language.
54. 05/07/2013
#MozCon
Develop an internationally optimized site
Sub-directories for language targeting
No Flags! Remember you’re not
targeting countries but languages
If you’re language targeting: Enable a
specific Web structure for each
language.
57. 05/07/2013
#MozCon
Develop an internationally optimized site
1
2
3
4
7
Title & Meta Description
URLs
Phone, delivery info, currency
Menu & navigation elements
5 Headings
Price
6 Images
Localize / translate your complete International
Website Experience: From branding to URLs!
59. 05/07/2013
#MozCon
Develop an internationally optimized site
8
9
Reviews
Products information & descriptions
Localize / translate your complete International
Website Experience: From branding to URLs!
60. 05/07/2013
#MozCon
Develop an internationally optimized site
Get native help to avoid translation mistakes and make
your Web attractive for the targeted market
Localize / translate your complete International
Website Experience: From branding to URLs!
61. 05/07/2013
#MozCon
Develop an internationally optimized site
Internationalized domain names can be tricky to handle:
It’s better to transliterate domain names & URLs
for non-ASCII characters
Localize / translate your complete International
Website Experience: From branding to URLs!
62. 05/07/2013
#MozCon
Develop an internationally optimized site
And remember to not leave urls in English
Localize / translate your complete International
Website Experience: From branding to URLs!
64. 05/07/2013
#MozCon
Develop an internationally optimized site
And by suggesting your International versions when
they’re relevant, not automatically redirecting users.
Don’t take your users where they haven’t asked to go,
give them the alternative to choose
65. 05/07/2013
#MozCon
Develop an internationally optimized site
Indicate your pages language and country
targeting through hreflang annotations.
Google Specification: http://bit.ly/googlehreflang
Include the hreflang annotations in the code
66. 05/07/2013
#MozCon
Develop an internationally optimized site
Include the hreflang annotations in your
XML Sitemaps too.
Media Flow hreflang tool: http://bit.ly/hreflangsitemap
Include the hreflang annotations in the
XML Sitemap
67. 05/07/2013
#MozCon
Develop an internationally optimized site
You can also specify the “content-language”
meta tag or html “lang”, used by Bing.
Bing Specification: http://bit.ly/binglang
71. 05/07/2013
#MozCon
Grow your International Search Popularity
Research & understand your international competitors link
building strategies, sources and the existing popularity gap.
72. 05/07/2013
#MozCon
Grow your International Search Popularity
Link
Volume,
Sources
& types
Linked
Content
Link
quality vs.
Quantity
Link
trend over
time
Social
Activity
& profile
International link popularity
analysis
Competition is usually lower than in the US.
Research & understand your international competitors link
building strategies, sources and the existing popularity gap.
73. 05/07/2013
#MozCon
Grow your International Search Popularity
Social
Crawlytics
Use these tools
Research & understand your international competitors link
building strategies, sources and the existing popularity gap.
International link popularity
analysis
74. 05/07/2013
#MozCon
Grow your International Search Popularity
Do the same with your international audience profile,
behavior and characteristics to be able to connect with it.
75. 05/07/2013
#MozCon
Grow your International Search Popularity
International audience analysis
Favorite
content
topics &
formats
Most
popular
social
networks
Favorite
media &
blogs
Industry
influencers
Do the same with your international audience profile,
behavior and characteristics to be able to connect with it.
76. 05/07/2013
#MozCon
Grow your International Search Popularity
Do the same with your international audience profile,
behavior and characteristics to be able to connect with it.
International audience analysis
Use these tools
77. 05/07/2013
#MozCon
Grow your International Search Popularity
Based on the previous findings, create & promote useful and easy to consume
assets to connect and build popularity among your International audience.
78. 05/07/2013
#MozCon
Grow your International Search Popularity
Based on the previous findings, create & promote useful and easy to consume
assets to connect and build popularity among your International audience.
Always have native support & validation for strategy & outreach
Learn to
leverage
Local sites
& cultural
factors
Build a
relationship
with local
influencers &
Media
Track
the response
behavior
in different
countries
Develop an international link building campaign
Identify
what works
better in each
country
to scale
79. 05/07/2013
#MozCon
Grow your International Search Popularity
Based on the previous findings, create & promote useful and easy to consume
assets to connect and build popularity among your International audience.
Develop an international link building campaign
Use these tools
80. 05/07/2013
#MozCon
Grow your International Search Popularity
Remember that is also about aligning and optimizing your company’s
current product, content, marketing and even, operations activities to
connect with your international audience.
81. 05/07/2013
#MozCon
Remember that is also about aligning and optimizing your company’s
current product, content, promotional and even, operations activities to
connect with your international audience.
Grow your International Search Popularity
Take a look at this example from a job advertisement in Spain
82. 05/07/2013
#MozCon
Grow your International Search Popularity
Win the popularity race against your competitors by learning quick to
connect with your audience, optimizing and being constant with your link
building actions to become an authority in your international industries.
84. 05/07/2013
#MozCon
Measure your international SEO activity
Track each of your International Web versions
and search presence independently: From
Webmaster Tools to rankings and Web analytics.
85. 05/07/2013
#MozCon
Measure your international SEO activity
Track each of your International Web versions
and search presence independently: From
Webmaster Tools to rankings and Web analytics.
Measure your international Web
& search presence
Enable
profiles for
sub-directories
& sub-domains
in Google
Analytics
Create
independent
properties
for each
cctld
Set each
Web version in
Webmaster
tools & rank
tracking software
for the relevant
search engine
86. 05/07/2013
#MozCon
Measure your international SEO activity
Gather, segment and analyze the relevant metrics to
understand each of your International Websites search
visibility, performance and visitors behavior to make
decisions.
Segment & analyze
Keywords
& Pages Rankings,
visits, conversions,
average conversion
value & conversion
rate
For each international Web version
Language,
location,
Device &
Sources of
traffic
87. 05/07/2013
#MozCon
Pay special attention
Measure your international SEO activity
Currency
settings
Cross-domain
tracking Country &
Language
traffic
alignment
Gather, segment and analyze the relevant metrics to
understand each of your International Websites search
visibility, performance and visitors behavior to make
decisions.
88. 05/07/2013
#MozCon
Use these tools
Measure your international SEO activity
Gather, segment and analyze the relevant metrics to
understand each of your International Websites search
visibility, performance and visitors behavior to make
decisions.
90. 05/07/2013
#MozCon
Measure your international SEO activity
Take a look at these
international Web analytics presentations
bit.ly/intwebanalytics-david bit.ly/intwebanalytics-ani
These are just the fundamental aspects! Web analytics
for International Websites is a world of its own.
91. 05/07/2013
#MozCon
Now you know the status of your organic search
visibility, visits, conversions and your customers
response to your efforts ... But what’s your International
SEO ROI?
Measure your international SEO activity
93. 05/07/2013
#MozCon
Check your international SEO ROI
Number of
conversionsROI
by number
of
conversions
International SEO project cost
=
ROI
by number
of
visits =
or
Average
conversion
value*( )
- International SEO project cost[ ]
Average
conversion
rate
International SEO project cost
Average
conversion
value
*( )
- international seo project cost[ ]Visits
*
You can calculate your
International SEO ROI with
this formula...
You can do it in two different ways
94. 05/07/2013
#MozCon
Check your international SEO ROI
You can do it in two different ways
Number of
conversionsROI
by number
of
conversions
International SEO project cost
=
ROI
by number
of
visits =
or
Average
conversion
value*( )
- International SEO project cost[ ]
Average
conversion
rate
International SEO project cost
Average
conversion
value
*( )
- international seo project cost[ ]Visits
*
You can calculate your
International SEO ROI with
this formula...
meh,
too
complicated!
96. 05/07/2013
#MozCon
Check your international SEO ROI
With this information, you’ll be able to assess
your International SEO activities and make the
most out of your International Websites.