Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
The Content & Buyer Show: Let's Map #WTSFestRejoice Ojiaku
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
Stoicism in Digital - brightonSEO April 2022.pdfAlex Wright
In this presentation, I give an introduction to the ancient philosophy of Stoicism, and how the teachings of the ancient Stoics can help us to manage ourselves as we move through our careers in digital.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
SEO Gap Analysis: Leverage Your Competitors' Performance - WTSFest 2022Lidia Infante
This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/
Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.
RESOURCES
Competitor identification template - https://bit.ly/SEOCompetitors
SEO gap analysis template - https://bit.ly/SEOGapAnalysis
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
The Content & Buyer Show: Let's Map #WTSFestRejoice Ojiaku
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
Stoicism in Digital - brightonSEO April 2022.pdfAlex Wright
In this presentation, I give an introduction to the ancient philosophy of Stoicism, and how the teachings of the ancient Stoics can help us to manage ourselves as we move through our careers in digital.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
SEO Gap Analysis: Leverage Your Competitors' Performance - WTSFest 2022Lidia Infante
This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/
Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.
RESOURCES
Competitor identification template - https://bit.ly/SEOCompetitors
SEO gap analysis template - https://bit.ly/SEOGapAnalysis
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
How to drive seo accountability across your organizationJohnny Russo
Jessica Bowman, founder of SEOinhouse.com, is a leader within the Search Engine Optimization (SEO) industry and a long-time advocate of in-house SEO. She is a well-known international speaker and moderator at SEO events that include: Search Engine Strategies, Search Marketing Expo and International Search Summit. She is also an industry columnist for publications such as Search Engine Watch and Search Engine Land. Audiences benefit from Jessicas knowledge of how to create a sustainable SEO strategy, how to take an SEO program to the next level and leverage existing company resources to produce the maximum return on SEO investment. For companies that are new to in-house SEO, Jessica and the team at SEOinhouse.com get SEO programs up and running quickly, systematically and profitably.
Learn about the challenges and wins that small and big businesses face when implementing the SEO process with a few examples and tips on what elements to consider before deciding on which SEO actions and tactics to do next.
Nadia Mojahed is an SEO expert based in Geneva/Switzerland. In 2019 she founded a boutique agency, SEO Transformer, serving local & international businesses with SEO strategy, technical SEO, content marketing, backlink building & performance optimization.
Feel free to reach out at nadia@seotransformer.com!
We Shahdeep International, a branded seo company offers affordable seo service, consist a expertise team of SEO offers an organic and paid SEO services including off page and on page SEO stuff. While implementing a website promotion services, we make sure to offer quality and reliability services to our clients.
For more details visit here: http://www.shahdeepinternational.com/internet_marketing/seo_services.php
This presentation should give all Website Owners, Brand Marketers an overview about long term SEO strategies and why is it important to think about SEO and a illustration in case of a Life Cycle to push the SEO Roadmap to know: what is to do whats coming next and have we all SEO actions addressed.
My presentation at SES London 2012 on The Business of SEO covering the business development of SEO and proposals/pitching. How to estimate worth of traffic and rankings in SEO.
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
Similar to How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Extended Edition at #SEOCampixx (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
¿Cómo sacar el máximo provecho al SEO internacional evitando errores comunes y maximizando resultados? En esta presentación comparto criterios, pasos y herramientas a usar.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Extended Edition at #SEOCampixx
1. #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti
How to Make SEO
AuditsThat Matter
& Get Implemented
for SEO Success
THE EXTENDED EDITION
3. #seoaudits by @aleyda from @orainti
https://twitter.com/aleyda/status/1422869276537536513
For real, is not just you! It’s also only getting harder
4. #seoaudits by @aleyda from @orainti
Higher SEO
maturity across
most profitable
industries
The evolution of
Websites Tech
Stack (JS)
Growing
competition and
barriers to entry
5. #seoaudits by @aleyda from @orainti
Shift and
sophistication in
user search
behavior
Search algorithm
and presentation
improvements
Better user
search experience
and quality
required to rank
6. #seoaudits by @aleyda from @orainti
More resources
to invest in bigger
companies but high
bureaucracy to
implement
More flexibility to
implement in smaller
companies but lower
resources
More complexity
to manage SEO
project execution
7. #seoaudits by @aleyda from @orainti
https://twitter.com/aleyda/status/1415224977113165827
I asked about the
most damaging
issues that
negatively
affected results
8. #seoaudits by @aleyda from @orainti
https://twitter.com/aleyda/status/1415224977113165827
The top were the
lack of investment,
patience, support,
and approval for
execution
9. #seoaudits by @aleyda from @orainti
https://twitter.com/aleyda/status/1415224977113165827
Also the lack of
understanding
and misaligned
expectations
10. #seoaudits by @aleyda from @orainti
https://twitter.com/aleyda/status/1415224977113165827
Which also force
SEO to work in a
“silo” or as an
afterthought
12. #seoaudits by @aleyda from @orainti
But in the end, we are the ones who suffer the most
and get the blame for the lack of SEO results
#seoaudits by @aleyda from @orainti
13. #seoaudits by @aleyda from @orainti
We can (largely)
avoid it starting
with our SEO
Audits though
14. #seoaudits by @aleyda from @orainti
Let’s see how leverage them to maximize cost-effective
implementation and achieve SEO success
Make your SEO
audits solutions
focused to develop
action driven
recommendations
Connect each of
your SEO
recommendations to
SMARTER SEO
goals
Prioritize your SEO
recommendations
based on impact and
effort, with SEO low-
hanging fruits
Format SEO
recommendations to
facilitate actionability
and collaboration
Establish ongoing
actions to prevent
new SEO issues &
leverage
opportunities during
the process
Develop frequent
recommendations
reviews & tests to
keep them relevant
and impactful
15. #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti
Make your SEO
audits solutions
focused to develop
action driven
recommendations
16. #seoaudits by @aleyda from @orainti
We’re not paid
to identify SEO
issues, but to
provide solutions
for them and
achieve results
17. #seoaudits by @aleyda from @orainti
SEO checklists are
great to remember
validations but
don’t replace
recommendations
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING
18. #seoaudits by @aleyda from @orainti
Recommendations should explain what causes and
how issues are found, as well as how to fix them
Errors URLs
(4xx, 5xx)
Redirected URLs
(301s, 302s)
Canonicalized URLs
Noindexed URLs
… …
WHAT
CAUSE
THEM?
HOW
THEY’RE
FOUND?
PLATFORM BUG
NOT SET RULES
…
LINKING PAGES
XML SITEMAPS
…
HOW TO
FIX THEM
AFFECTED URLS
19. #seoaudits by @aleyda from @orainti
Describe how each SEO issue is generated across
different scenarios, segmenting per area/page type
Type A
Type B
Scenario 1
20. #seoaudits by @aleyda from @orainti
Should 301 Redirect
Links to
Should link instead
Show the ideal state of the identified issues vs. the
existing ones for each scenario with screenshots
21. #seoaudits by @aleyda from @orainti
Provide examples of how the recommendations are
already implemented by competitors successfully
vs
#seoaudits by @aleyda from @orainti
22. #seoaudits by @aleyda from @orainti
PAGES OF X TYPES THAT ARE
CANONICALIZED TO OTHERS
TO WHAT PAGES DO
THEY
CANONICALIZE?
FROM WHAT PAGES
ARE THEY LINKED?
Do these URLs need to be
canonicalized to others?
Do these canonicalized URLs need to be linked
from these pages? If so, do these links need to be
crawlable?
Are they canonicalizing to the
relevant indexable URLs?
Are the links
followed?
Attach the identified data segmented by scenario,
to facilitate their implementation and validation
23. #seoaudits by @aleyda from @orainti
Each
recommendation
should show “What
is happening,
Where does it
happen, and How
to fix it”
24. #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti
Connect each of
your SEO
recommendations
to SMARTER SEO
goals
25. #seoaudits by @aleyda from @orainti
Explain how each
of the SEO actions
you provide will
help you to
achieve SEO goals
26. #seoaudits by @aleyda from @orainti
COMMUNICATION SOFTWARE COMPANY
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE
PROFESSIONALS
INCREASE 400% TRAFFIC TO MID-BOTTOM OF THE FUNNEL CONTENT
OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS
SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND
PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT
TOP 10 FOR MID-BOTTOM OF THE FUNNEL
QUERIES TARGETED BY SOFTWARE LISTINGS
AND COMPARISONS PAGES
TAKE INTO TOP 10
PILLAR PAGES OF
COMMS SOFTWARE
FOR REMOTE
PROFESSIONALS
….
1. YOU’RE TRYING TO GET THIS
2. TO OBTAIN THIS!
Biz Goals
[What Decision
Makers care
About]
SEO goals
[What SEOs care about]
Start by establishing top-to-down SEO goals for your
process that connect with your business ones
27. #seoaudits by @aleyda from @orainti
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS
INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE FUNNEL
CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
….
TOP-TO-DOWN SEO GOALS
SEO goals
[What SEOs care about]
TOP-TO-DOWN CONTENT GOALS
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS
IMPROVE KEY REMOTE WORK USER JOURNEY CONTENT
ORGANIC SEARCH TRAFFIC BY 250%
INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE FUNNEL
CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE LISTINGS,
COMPARISONS, REVIEWS AND PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10
FOR MID-BOTTOM OF THE FUNNEL QUERIES
TARGETED BY SOFTWARE LISTINGS AND
COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR
PAGES OF COMMS
SOFTWARE FOR REMOTE
PROFESSIONALS
IMPROVE KEY REMOTE WORK USER JOURNEY
CONTENT SOCIAL TRAFFIC BY 50%
Content goals
[What the Content
team cares about]
….
IMPROVE KEY REMOTE WORK
USER JOURNEY CONTENT
ENGAGEMENT BY 50%
Biz Goals
[What Decision
Makers care
About]
They will allow you to easily get decision-makers
buy-in as well as stakeholders support
28. #seoaudits by @aleyda from @orainti
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS
INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE FUNNEL
CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
….
TOP-TO-DOWN SEO GOALS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE LISTINGS,
COMPARISONS, REVIEWS AND PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10
FOR MID-BOTTOM OF THE FUNNEL QUERIES
TARGETED BY SOFTWARE LISTINGS AND
COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR
PAGES OF COMMS
SOFTWARE FOR REMOTE
PROFESSIONALS
As well as to connect each SEO action to goals,
allowing to focus on impact and show its importance
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screens
hot
SCENARIO 1
HOW CAN IT BE FIXED?
Screens
hot
SCENARIO 1
Screens
hot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
1. WILL HELP TO
ACHIEVE THIS
2. TO OBTAIN THIS
29. #seoaudits by @aleyda from @orainti
This will facilitate stakeholders support too, as you’ll be
able to connect actions to what they care about
WITH DECISION MAKERS WITH OTHER AREAS [EG. CONTENT]
30. #seoaudits by @aleyda from @orainti
When establishing your SEO goals use the SMARTER
principles, to ensure impact and meaningfulness
SMARTER
Specific
[Significant]
Measurable
[Meaningful]
Attainable
[Action
Oriented]
Relevant
[Rewarding]
Time-Bound
[Trackable]
Evaluated
[Ethical]
Reviewed
[Rewarding]
31. #seoaudits by @aleyda from @orainti
“Grow 150% organic search conversions YoY
of X, Y, Z product lines”
Specific [Significant]: Will allow to achieve the desired business goals (+150% sales)
Measurable [Meaningful]: Organic search revenue, traffic and rankings can be tracked
Attainable [Action Oriented]: You’ll have reasonable time to see results (1 year)
Relevant [Rewarding]: It will impact the relevant areas/sections to achieve sales goals
Time-Bound [Trackable]: It should be achieved during a specific time (1 year)
Evaluated [Ethical]: Its evolution will be assessed at the end of each month
Reviewed [Rewarding]: Its activities will be reviewed based on their impact
32. #seoaudits by @aleyda from @orainti
Advanced Web Ranking
Run forecasts to establish different SEO goals
scenarios, showing impact on revenue
33. #seoaudits by @aleyda from @orainti
Advanced Web Ranking
As well as how much it would cost to bring those same
visits running paid search ads, and if nothing is done
34. #seoaudits by @aleyda from @orainti
You can use tools like AWR or Forecast Forge to
develop your rankings, traffic & conversions forecast
https://www.forecastforge.com/
35. #seoaudits by @aleyda from @orainti
Or do it from scratch with Miracle’s guide,
showing the impact on revenue too
https://erudite.agency/insights/forecasting-for-seo-creating-expectation-and-showing-return-on-investment/
36. #seoaudits by @aleyda from @orainti
Can’t tie a recommendation to a SMARTER SEO goal?
It’s a non-problem and shouldn’t be prioritized then
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS
INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE FUNNEL
CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
….
TOP-TO-DOWN SEO GOALS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE LISTINGS,
COMPARISONS, REVIEWS AND PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10
FOR MID-BOTTOM OF THE FUNNEL QUERIES
TARGETED BY SOFTWARE LISTINGS AND
COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR
PAGES OF COMMS
SOFTWARE FOR REMOTE
PROFESSIONALS
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screens
hot
SCENARIO 1
HOW CAN IT BE FIXED?
Screens
hot
SCENARIO 1
Screens
hot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
1. WILL HELP TO
ACHIEVE THIS?
2. TO OBTAIN THIS?
X
37. #seoaudits by @aleyda from @orainti
Show also how
competitors are
outperforming
you in search
results by doing
what you’re
recommending
Your
Competitor
You
38. #seoaudits by @aleyda from @orainti
Include how much
traffic they’re
attracting with
those group of
pages vs yours vs
Semrush
39. #seoaudits by @aleyda from @orainti
Show also the impact on the bottom line comparing
unoptimized pages performance vs optimized ones
SHOW HOW YOU’RE LOSING MONEY WITH NON-OPTIMIZED
CATEGORIES COMPARING WITH OPTIMIZED ONES
Google Analytics
40. #seoaudits by @aleyda from @orainti
Do this to focus on
actions that will
make the boat go
faster and show their
importance clearly
41. #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti
Prioritize your SEO
recommendations
based on impact
and effort,starting
with SEO low-
hanging fruits
42. #seoaudits by @aleyda from @orainti
You will always tend to have limited resources within
a restrictive timeline to execute SEO activities
43. #seoaudits by @aleyda from @orainti
HIGH PRIORITY
HIGH IMPACT WITH LOW DIFFICULTY
MEDIUM PRIORITY
HIGH IMPACT WITH MEDIUM DIFFICULTY
MEDIUM IMPACT WITH LOW DIFFICULTY
LOW PRIORITY
MEDIUM IMPACT WITH MEDIUM DIFFICULTY
HIGH IMPACT WITH HIGH DIFFICULTY
DON’T PRIORITIZE
MEDIUM IMPACT WITH HIGH DIFFICULTY
LOW IMPACT
IMPACT
1
3
2
+ DIFFICULTY
+
-
2
3
Prioritize the recommendations to start with those
with higher potential impact and lower difficulty
46.
to the site goals and complexity of implementation
47. #seoaudits by @aleyda from @orainti
IMPACT
EFFORT
1.
To Assess
& Prioritize
2.
To Assess
& Prioritize
Assess and prioritize based on your own project status,
goals and restrictions/requirements
Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher
Medium impacting with
high effort
6 4 12
Low impacting with
high effort
4 4 8
Low impacting with
very high effort
4 2 6
Very low impacting
with very high effort
2 2 4
48. #seoaudits by @aleyda from @orainti
Use this SEO Recommendations Prioritization
Template in Google Sheets to easily do it
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/15DD2VFZE203ZIKD-VTQLG3WG-YQY9A-HS5J7AT-S4JA/VIEW
49. #seoaudits by @aleyda from @orainti
What happens when you have activities that
seem to have similar effort and impact?
50. #seoaudits by @aleyda from @orainti
https://fs.blog/2016/04/second-order-thinking/
Use second-order thinking to select the one with
more positive implications for goals achievement
51. #seoaudits by @aleyda from @orainti
https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/
Prioritize the task
with the biggest
overall impact on
the business
beyond SEO
52. #seoaudits by @aleyda from @orainti
Doing this will
allow you to get
easier support
from
stakeholders and
other areas too
55. #seoaudits by @aleyda from @orainti
Non-Relevant Term
for your Site
Poor SERPs CTR
Relevant Term for
your Site
Non-Relevant Ranked
Page
Lack of content to be
created to effectively
address the query
Non-Relevant /
Unattractive Titles
and Meta
Descriptions to
Optimize
Relevant Ranked
Page
SERPfeatures
inclusion that you’re
not leveraging but
could
SERPfeatures
inclusion that you’re
not leveraging but
can’t use
More ads inclusion
that lowers CTR
Search intent satisfied
directly in search results,
generating a non-click
Content
Cannibalization to fix
between many
similar/relevant pages
High Priority
Medium Priority
No Priority
For example, improving the CTR of top-ranked
pages for relevant, popular queries
56. #seoaudits by @aleyda from @orainti
RYTE, SEOTESTING
Establishing initial and recurrent validations to always
identify these easy-to-address issues in parallel
57. #seoaudits by @aleyda from @orainti
These will tend
to be easy to
implement and
have a straight-
forward to see
impact
58. #seoaudits by @aleyda from @orainti
Mitigate client
or decision maker
impatience
towards results
Show value of
SEO
implementation
to gain further
support
Minimize
concerns of
complex
implementations
starting with
easiest
actions
Establish a
good
coordination base
for more complex
implementation
later on
This doesn’t only allow you to achieve results faster
but helps to address some of the big SEOchallenges
59. #seoaudits by @aleyda from @orainti
https://www.slideshare.net/aleydasolis/seo-low-hanging-fruit-identifying-high-impact-opportunities-fast-seoforukraine
I share more about
it in this
presentation, with
methods to
identify & address
them
60. #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti
Format SEO
recommendations
to facilitate
actionability and
collaboration
61. #seoaudits by @aleyda from @orainti
Make your SEO actions easy to understand and
implement with an actionable & concise formatting
62. #seoaudits by @aleyda from @orainti
HTTPS://WWW.IPMA.WORLD/5WS-1H-A-TECHNIQUE-TO-IMPROVE-PROJECT-MANAGEMENT-EFFICIENCIES/
Start by establishing
the 5Ws (and the H)
for each of your SEO
recommendations
63. #seoaudits by @aleyda from @orainti
Use them to describe and develop the actions for each
SEO recommendations, making them actionable & clear
WHAT IS IT ABOUT
WHY IS IT IMPORTANT
HOW IT SHOULD BE IDEALLY
WHO SHOULD IMPLEMENT
WHERE HAS IT BEEN FOUND
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screens
hot
SCENARIO 1
HOW CAN IT BE FIXED?
Screens
hot
SCENARIO 1
Screens
hot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
WHEN SHOULD IT BE DONE
64. #seoaudits by @aleyda from @orainti
Adding an introductory summary to each of the
recommendations, highlighting the 5Ws & the H
WHAT IS IT ABOUT
WHY IS IT IMPORTANT
HOW IT SHOULD BE IDEALLY
WHO SHOULD IMPLEMENT
WHERE HAS IT BEEN FOUND
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screens
hot
SCENARIO 1
HOW CAN IT BE FIXED?
Screens
hot
SCENARIO 1
Screens
hot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
WHEN SHOULD IT BE DONE
SEO Recommendation
Summary
65. #seoaudits at #searchnorwich by @aleyda from @orainti
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensh
ot
Scenario 1
How can it be fixed?
Screensh
ot
Scenario 1
Screensh
ot
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimización
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO
PAGINACIONE
S
MEDIO BAJO NA TECNICO 1
1. Recommendation to improve X
Screensh
ot
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensho
t
Scenario 1
How can it be fixed?
Screensho
t
Scenario 1
Screensho
t
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimización
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO PAGINACIONES MEDIO BAJO NA TECNICO 2
2. Recommendation to fix Y
Screensho
t
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensh
ot
Scenario 1
How can it be fixed?
Screensh
ot
Scenario 1
Screensh
ot
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimización
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO PAGINACIONES MEDIO BAJO NA TECNICO 3
3. Recommendation to improve Z
Screensh
ot
START
WITH
HIGHEST
PRIORITY
The document organization should be prioritized,
starting with the highest priority recommendations
66. #seoaudits by @aleyda from @orainti
Use this Action Driven and Prioritized SEO
RecommendationsTemplate in Google Slidesforit
HTTPS://DOCS.GOOGLE.COM/PRESENTATION/D/1NBI_KDHYHHUKQNSJ1CCQFM4KABLNYBN8BFGW955IIBC/VIEW
67. #seoaudits by @aleyda from @orainti
RECOMMENDATIONS
AFFECTED
AREAS
SEO
EFFECT
BUSINESS
IMPORTANCE
CURRENT
OPTIMIZATION
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDING
SUPPORT
IMPLEMENTATION
DIFFICULTY
VALIDATED
PRIORITY
PAGE
PERSON IN
CHARGE
IMPLEMENTA
TION DATE
LAUNCHING
DATE
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES
THAT GENERATE CONTENT
DUPLICATION
INTERNAL
SEARCH RESULT
PAGES
HIGH LOW LOW NO YES NO LOW 1 1 MARIA 01/08/2021 15/08/2021
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED PAGES
OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO MEDIUM 2 5 MARIA 15/08/2021 30/08/2021
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG
POSTS FROM
PREVIOUS BLOG
VERSION
MEDIUM MEDIUM LOW NO YES NO MEDIUM 4 10 JAVIER 30/08/2021 15/09/2021
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO MEDIUM 3 15 JAVIER 15/09/2021 30/09/2021
WHAT WHY
WHERE WHO WHEN
HOW
The 5Ws and H will also facilitate recos planning
and coordination with other team members too
68. #seoaudits by @aleyda from @orainti
Create an executive summary highlighting the top
recommendations targeted at decision-makers
Executive Summary
SEO Recommendations Gathered SEO Issues Data
….
Decision Makers
69. #seoaudits by @aleyda from @orainti
They should easily refer to the SEO recommendations
& gathered data for operational stakeholders
Executive Summary
SEO Recommendations Gathered SEO Issues Data
….
Operational Stakeholders
70. #seoaudits by @aleyda from @orainti
Use a collaborative document format & organization
that facilitate stakeholders & decision-makers to review
Executive Summary
SEO Recommendations Gathered SEO Issues Data
….
Google Slides Google Docs Google Sheets
71. #seoaudits by @aleyda from @orainti
HTTPS://WWW.ATLASSIAN.COM/AGILE/PROJECT-MANAGEMENT/USER-STORIES
Leverage user
stories to
establish minimum
requirements
to accept the
tasks as “done”
72. #seoaudits by @aleyda from @orainti
RACI
Who is RESPONSIBLE
for the job?
Who is ACCOUNTABLE for final
decisions and ultimate ownership?
Who is CONSULTED before a
decision or action is taken?
Who is INFORMED that the
decision or action has been taken?
Along the RACI model to establish the SEO process
roles & responsibilities for each action
73. #seoaudits by @aleyda from @orainti
It’s not only delivering the SEO recommendations, but
ensuring there’s a framework in place to execute them
74. #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti
Establish ongoing
actions to prevent
new SEO issues &
leverage
opportunities
during the process
75. #seoaudits by @aleyda from @orainti
SEO auditing
should be a
recurrent activity
to prevent issues
and identify
opportunities on
an on-going basis
76. #seoaudits by @aleyda from @orainti
https://twitter.com/aleyda/status/1506606557966045184
I asked around and a high share SEOs efforts go to fix
already existing stuff rather than building new one
77. #seoaudits by @aleyda from @orainti
FIX
Eliminating/minimizing Tech Debt to avoid crawlability/indexability/Page
Experience issues that will hold the site pages back from ranking well
IMPROVE
Optimizing existing site content for already targeted
relevant queries to Improve their rankings, traf
fi
c &
conversions
BUILD
Creating Content to Target
New Relevant Queries
through user search journey
aligning with product/
marketing initiatives to
achieve business goals
The Pyramid of SEO Success Needs
We’re stuck fixing and improving, rather than building
which is how we actually get results to the next level
78. #seoaudits by @aleyda from @orainti
That’s why SEO recommendations should set ongoing
SEO quality assurance measures during the process
SEO RECOS ONGOING SEO IMPLEMENTATION
SEO QUALITY ASSURANCE FRAMEWORK
79. #seoaudits by @aleyda from @orainti
With ongoing SEO education, validation and
monitoring measures for an optimal execution
SEO RECOS ONGOING SEO IMPLEMENTATION
SEO QUALITY ASSURANCE FRAMEWORK
EDUCATION
To prevent SEO
mistakes
VALIDATION
To avoid launching
SEO Errors
MONITORING
To catch SEO
incidents fast
80. #seoaudits by @aleyda from @orainti
COMPANY CONTENT OPTIMIZATION & TECH SEO
GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/
[STAKEHOLDERS] TEAMS
RECOMMENDATIONS AND REPORTS FEATURING SEO
CONCEPTS & IMPORTANCE TOWARDS GOALS
INCLUDE A “WHY DOES THIS
MATTER” SECTION IN AUDIT &
REPORTS
CREATE PERSONALIZED
GUIDELINES WITHIN WIKI/PM
PLATFORM
DO LIVE (AND RECORD) WEBINARS
& Q&AS WITH INVOLVED TEAMS
Establish your SEO Quality Framework with a base of
SEO education when delivering SEO recommendations
81. #seoaudits by @aleyda from @orainti
Develop Online SEOTraining forTech,Content
teams using SEO recommendations insights
82. #seoaudits by @aleyda from @orainti
Personalize the
training based on
the team/
audience profile
Feature real
scenarios &
examples from
your SEO audit &
research
Don’t blame or
have a negative
focus,
acknowledge
efforts so far
It’s critical to show the value of SEO in other teams’
goals,to establish understanding & minimize issues
83. #seoaudits by @aleyda from @orainti
Record your
SEO training so
videos can be
played to new
team members
84. #seoaudits by @aleyda from @orainti
Develop a Company
SEOWiki w/ Content
&Tech SEO Best
Practices that you can
easily refer
85. #seoaudits by @aleyda from @orainti
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES
INTEGRATED VALIDATION
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION
CHECKLIST FOR COMMON WORKFLOWS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION
PRE & POST WEB RELEASES
SET RECURRING CRAWLS
WITH SEO CRAWLERS
WEB PLATFORMS SEO
CONFIGURATION CHECKS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL
ACTIVITIES
Strengthen your SEO Quality Framework with a
seamless SEO execution validation workflow
86. #seoaudits by @aleyda from @orainti
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING
Set & agree on teams
usage of content &
tech configuration
checklist for common
workflows
87. #seoaudits by @aleyda from @orainti
Automate
feasible SEO
validations within
theWeb platform
w/ plugins & Dev
support
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
NO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
88. #seoaudits by @aleyda from @orainti
Set a release validation workflow with devs,
to crawling before & after launching
PRE-RELEASE SEO
VALIDATION: OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE SEO
VALIDATION: OK?
YES
NO
FIX
ON-GOING SEO
VALIDATION: OK?
FIX
89. #seoaudits by @aleyda from @orainti
Take into consideration “what-ifs” scenarios,
to establish actions if incidents arise
PRE-RELEASE SEO
VALIDATION: OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE SEO
VALIDATION: OK?
YES
NO
FIX
ON-GOING SEO
VALIDATION: OK?
YES
NO
FIX IN LESS
24H
REVERSE
IMPLEMENTATION
90. #seoaudits by @aleyda from @orainti
Your SEO validation is
only going to be as
strong as your
alignment with the
team in charge
91. #seoaudits by @aleyda from @orainti
HTTPS://WWW.PIPEDOUT.COM/RESOURCES/DIY-UNIT-TESTING-FOR-SEO/
Is theWebsite too big & dynamic to identify changes
easily? Check each page type with your "unit tests”
By Dominic Woodman
92. #seoaudits by @aleyda from @orainti
Errors will still happen from time to time! Set a
monitoring system to catch,fix fast & learn to avoid
93. #seoaudits by @aleyda from @orainti
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES
ALERTS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/
INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE
ALERTS
MENTIONS & BACKLINKS ALERTS
SPAM OR MANUAL ACTIONS ALERTS
It’s about catching critical SEO configurations and
KPIs changes fast to take action before it’s too late
WEB ANALYTICS TOOLS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENTKING)
WEB SERVER LOG MONITORING TOOL
AND SEARCH CONSOLE
RANK TRACKERS
SEARCH TRENDS TOOLS
MENTIONS/BACKLINKS TOOLS
GOOGLE SEARCH CONSOLE
94. #seoaudits by @aleyda from @orainti
Monitor it all: From Crawlability and Indexability,
Rankings,Traffic,to Backlinks & ManualActions
MENTIONS & BACKLINKS
SPAM & MANUAL ACTIONS
ORGANIC SEARCH TRAFFIC & CONVERSIONS
SEARCH TRENDS CHANGES
WEB RANKINGS & SERPS CTR
CONTENT OPTIMIZATION
CRAWLABILITY & INDEXABILITY CONFIGURATIONS
95. #seoaudits by @aleyda from @orainti
LITTLE WARDEN & CONTENTKING
Use real-time SEO crawlers like ContentKing or
LittleWarden to identify SEO changes in real time
96. #seoaudits by @aleyda from @orainti
LITTLE WARDEN & CONTENTKING
Configure your Real-time monitoring to catch when
meaningful tech & content configurations change
97. #seoaudits by @aleyda from @orainti
LITTLE WARDEN & CONTENTKING
Too many pages updating all the time? Monitor
Critical URLs of each type with your own criteria
98. #seoaudits by @aleyda from @orainti
LITTLE WARDEN & CONTENTKING
Configure the alerts so they go to the relevant email,
slack or project management tool to not be missed
99. #seoaudits by @aleyda from @orainti
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
VALIDATION
MONITORING
MENTIONS & BACKLINKS ALERTS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
SPAM OR MANUAL ACTIONS ALERTS
SEO QUALITYASSURANCE FRAMEWORK
RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS
This is how you
say goodbye to
continuous
SEO F*ck Ups
that hold your
execution back
100. #seoaudits by @aleyda from @orainti
https://www.slideshare.net/aleydasolis/goodbye-seo-fck-ups-learn-to-set-an-seo-quality-assurance-frameworkpdf
Learn more about
setting a Quality
Assurance
Framework in this
presentation
101. #seoaudits by @aleyda from @orainti
It shouldn’t be only a matter of catching errors faster,
you should prevent them in the first place
102. #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti
Develop frequent
recommendations
reviews & tests to
keep them relevant
and impactful
103. #seoaudits by @aleyda from @orainti
POPULAR &
AUTHORITATIVE
RELEVANT &
TRUSTWORTHY
CRAWLABLE &
INDEXABLE
GREAT USER
EXPERIENCE
RANKABLE
FOR RELEVANT
QUERIES
>
YOUR PAGE
YOUR COMPETITORS PAGES
Your search
landscape will
shift and your
SEO actions
should update
accordingly
SEARCH BEHAVIOR SEARCH RESULTS
COMPETITORS
104. #seoaudits by @aleyda from @orainti
Remember the R of smarter goals: These & activities
tied with them should be reviewed when reporting
SMARTER
Specific
[Significant]
Measurable
[Meaningful]
Attainable
[Action
Oriented]
Relevant
[Rewarding]
Time-Bound
[Trackable]
Evaluated
[Ethical]
Reviewed
[Rewarding]
105. #seoaudits by @aleyda from @orainti
How are your activities impacting goals? Are they still
“making the boat go faster”? Is an update needed?
https://www.youtube.com/watch?v=q_CSuBqYkZI
106. #seoaudits by @aleyda from @orainti
MEANINGFUL KPIS
CLEAR
DATA PRESENTATION
DATA STORYTELLING
COMMUNICATE
RESULTS
EXPLAIN THE
CAUSE OF
RESULTS
DRIVE ACTION
TO ACHIEVE
GOALS
SEO reports should help you to not only communicate
results but review & refine actions to achieve goals
107. #seoaudits by @aleyda from @orainti
+50% SEO Process ROI in
12 months
GOAL
SEO Process ROI
KPI
Organic Search Revenue
SEO related Cost
(Consulting, resources)
METRICS
1st in Organic Search Traffic
marketshare in 12 months
Organic Search Traffic
marketshare
Website Organic search
traffic
Competitors Organic search
traffic
PROGRESS
TO BE SHOWN
VIA
TO BE
CALCULATED
WITH
Monitor & review your SEO goals achievement with
meaningful KPIs that stakeholders care about
108. #seoaudits by @aleyda from @orainti
https://docs.google.com/spreadsheets/d/1g88EW02BRQGtaHQQ6wohL0jUVrSqcozaLUcTqbveNfQ/view?usp=sharing
Here’s a Sheet version of the SEO report Planner
for using meaningful KPIs
109. #seoaudits by @aleyda from @orainti
Leverage data storytelling to communicate what’s
happening, the cause of results and how to proceed
What happened? Why Did it Happen? How to Proceed?
SETUP CONFLICT RESOLUTION
110. #seoaudits by @aleyda from @orainti
Goal: 30% branded traffic share by December
Audience: CEO/CMO
KPI: Branded Traffic Share
What’s the branded traffic share?
Website Traffic January - December 2021
Source: Google Search Console
December Branded traffic Share reached 28.9%
but Still Fell Short from 30% Goal
Despite an important increase from 8% to
28.9% in the last month, December’s
branded traffic share results have fell short
from the 30% goal.
Why have we fell short?
The “Branded Content” initiative meant
drive the increase of branded traffic share
suffered a 4 months delay: Planned to be
released in March 2021, faced UX &
development constraints, only launching
40% of planned content then, leaving 60%
to be launched until October, leaving too
little time to see the full results for
December.
Partial 1st Release Partial 2nd Release
How to achieve the expected goal?
Given the release delays, it’s expected to reach the +30% branded traffic
share in January, a month later than what was initially planned, however,
this also means a delay in the expected +50% goals for next year for which
the “Commercial Branded Content” initiative had been planned to release in
March. It’s then recommended to launch them in January instead, to catch
up with expected results.
RECOMMENDATIONS
CAUSE OF RESULTS
RESULT
Your SEO reports
should be a
“review” &
extension of your
SEO
recommendations
111. #seoaudits by @aleyda from @orainti
Executive Summary
PAGE 1 PAGE 2 PAGE 3
KPI 3
KPI 2 KPI 1
KPI 3
KPI 1
KPI 2
SEO Goals Progress Overview
Setup
Conflict
Resolution
Setup
Conflict
Resolution
Setup
Conflict
Resolution
Conclusion
Data Appendix
SEO REPORT STRUCTURE
Use this SEO Report structure to facilitate
data storytelling and action
112. #seoaudits by @aleyda from @orainti
https://docs.google.com/presentation/d/1jFumv0jI0tAfnkIkbEu8x5JwuOq_k93sVcWe5vZMeR0/edit?usp=sharing
Download the report template
in Google Slides Format from here
113. #seoaudits by @aleyda from @orainti
Negative results
don’t need to
damage client
perception!
Show you know
why they
happened & what
to do next
114. #seoaudits by @aleyda from @orainti
https://www.slideshare.net/aleydasolis/seo-reporting-for-success-at-fos22
Learn more
about
developing
effective SEO
reports in this
presentation
115. #seoaudits by @aleyda from @orainti
Is it difficult to
assess the impact
of some actions
to re-prioritize
further or get
buy-in for?
116. #seoaudits by @aleyda from @orainti
Run tests to
assess their
impact in your
context or see if
there are better
alternate ways to
achieve results
Select a few categories to
implement fast and assess
impact vs similar
unchanged ones:
* Positive result? Replicate
to rest.
* Negative outcome?
Move to other
implementations!
117. #seoaudits by @aleyda from @orainti
Leverage SEO testing tools to execute different
types of SEO tests, from group to split tests
SEOtesting.com, Ryte, Zippy, Splitsignal
118. #seoaudits by @aleyda from @orainti
You can integrate directly with CDN workers
to implement test changes fast
Ranksense, Zippy
119. #seoaudits by @aleyda from @orainti
https://www.slideshare.net/chr156r33n/how-to-construct-your-own-seo-a-b-split-tests-for-free
You can also create
your own SEO A/B
Split Tests for Free
by using Google
Tag Manager as
Chris shows here
120. #seoaudits by @aleyda from @orainti
This will allow
you to change
what is not
impactful fast
and identify
opportunities to
leverage
122. #seoaudits by @aleyda from @orainti
It’s about developing SEO Audits That Matter
& Get Implemented for SEO Success
Make your SEO
audits solutions
focused to develop
action driven
recommendations
Connect each of
your SEO
recommendations to
SMARTER SEO
goals
Prioritize your SEO
recommendations
based on impact and
effort, with SEO low-
hanging fruits
Format SEO
recommendations to
facilitate actionability
and collaboration
Establish ongoing
actions to prevent
new SEO issues &
leverage
opportunities during
the process
Develop frequent
recommendations
reviews & tests to
keep them relevant
and impactful
124. #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
Thank you! Questions?